Neil Patel

And then when we changed to this variation, I think we got like a 30 or 40% list.

It was something like that.

That's correct.

We're capturing your email address in that process.

And then from there, we take you to a pricing page, you select a plan.

And then from there, you get started into your free trial.

Everyone picks a plan and they start their free trial.

We're eventually going to flip around the funnel where we just make a freemium version and then from there you figure out what's right for you.

Creates a bigger top of funnel.

So instead of spending so much money on marketing to acquire a customer, why not have the product help you acquire more customers by just making a free version?

It's the same thing.

You spend money on marketing, you spend money on a free product.

That's correct.

We do have a free version of Crazy, like a free plan.

Most people just don't see it because we're running A-B testing.

Once we make the free funnel work out and it converts better than the paid version or equal, then we'll start switching it over.

Because as a business, it's been around for so many years.

We can't just switch it over and then just, you know, kill our revenue stream.

When you're looking at the total numbers from the selecting a plan to going to checkout, it ranges on the traffic source, but on the low end, it's like around 22, 23

Yes.