Neil Patel

What I do like doing is there's a lot of books out there from CEOs of existing companies like IBM, et cetera, and they break down their mistakes, business concepts.

I know the internet and social media, everything's changing the way the world works and technology is really rapidly advancing, but business concepts and principles has stayed pretty much the same for the last hundred years.

What worked back then dealing with competition, et cetera.

The same concepts work now.

Sure, the strategies may be a bit different here and there on how you execute because of technology, but the lessons that you can learn from these CEOs and the mistakes they made are still applicable to your business.

And if you can avoid making mistakes and the same one over and over again, eventually your odds of succeeding will increase.

Yeah, it was funny.

The other day I was adding someone to my Admin's account.

And I was calling Amex and they asked me these security questions.

And you don't come up with the security.

They come up with the, and they were asking me, the first question they asked was something like, what neighborhood have you lived in?

Like, what's it?

Don't you hate that?

I hate it.

Like, I don't fucking remember.

Yeah, and I have so much real estate and I haven't even seen a lot of the real estate.

I'm like, I don't know.

And then they're like, okay, next question.

What's the street address?

And they're listing all street addresses, none of the homes I've lived in.