Neil Patel

I'll spend two, three months.

Yeah, but I'm not optimizing for that.

I'm optimizing to increase spend.

I'll go up to two, three, four months.

That's what I'm getting right now.

Yeah, that's a big mistake people make at paid advertising.

You don't do that.

That's the worst thing ever.

Just because something works for you at $1,000 a day and we break it down per day doesn't mean you just want to jump it to $10,000 or $3,000 or double it.

Because when you double the metrics, a lot of times they jack up the cost per view, the CPA.

So if you do it slowly, you can end up tweaking and figuring out where you're making mistakes.

Because you can't just...

Expand your existing channels and you can't just take your existing channels and just spend more money at it because you're gonna Cannibalize your own inventory.

What you need to do is you need to keep adding more keywords channels Whatever test different type of ads creatives optimize the click-through rates and at the same time increase spend so that way you can get the best Results for the market.

Yes, it takes longer.

But then once you're ramped up you will make the most amount of money from the paid ads and

You can estimate whatever you want.

Yeah, you can see from YouTube we can get 4,000.

It's not every month.

December is a terrible month for us.