Neil Patel

You don't do that.

That's the worst thing ever.

Just because something works for you at $1,000 a day and we break it down per day doesn't mean you just want to jump it to $10,000 or $3,000 or double it.

Because when you double the metrics, a lot of times they jack up the cost per view, the CPA.

So if you do it slowly, you can end up tweaking and figuring out where you're making mistakes.

Because you can't just...

Expand your existing channels and you can't just take your existing channels and just spend more money at it because you're gonna Cannibalize your own inventory.

What you need to do is you need to keep adding more keywords channels Whatever test different type of ads creatives optimize the click-through rates and at the same time increase spend so that way you can get the best Results for the market.

Yes, it takes longer.

But then once you're ramped up you will make the most amount of money from the paid ads and

You can estimate whatever you want.

Yeah, you can see from YouTube we can get 4,000.

It's not every month.

December is a terrible month for us.

November is a terrible month for us, and some of the summer months are really bad.

Well, we ended up starting Crazy Egg first.

What most people don't realize is Kiss Metrics came out of Crazy Egg because we didn't know how to track our LTV, our funnels, et cetera.

So we created Kiss Metrics to do that for us, realize other people have that problem.

Then we spun it out.

We tried raising money from Crazy Egg, from True Ventures.