Neil Patel

I don't have the numbers on, but we have a team who just specialize in reducing our churn.

We don't evaluate churn like most companies do.

Most of them just look at, here's our total annual churn or monthly churn.

We look at it per channel.

Sure, so with YouTube advertising, our churn, I know that number a lot because we spend like over 100 grand a month on YouTube ads.

With YouTube advertising, our churn is close to like 31, 32%, which is high.

So we're trying to figure out how to get that down, but I'm focusing on that a lot lately.

Yeah, we haven't been doing it as much lately.

We've been adding stuff in there.

So we have AD testing, like mouse recording or user session recording.

And a lot of those things we're going to start upselling within the current customers.

Many of those features you only see in enterprise accounts, but we're trying to make it mainstream so that way anyone can get them, even if you're paying like, you know, 30 bucks a month or whatever it may be.

I do not know the exact number on that.

So I wish I could end up telling you on that.

But again, we break that down per channel because pay advertising.

Let's do YouTube.

Yeah, YouTube is around 25 bucks a month.

No, it's the one we're growing right now.

So for me, my only job with Crazy Egg as a co-founder, I don't do a product or anything.

I just focus on new channels and growth.