Neil Patel

It's meant for people who have a website and they're trying to do business online.

Yeah, so we're still in early building phases, right?

It's more so as we were building Quicksprout and then Kissmetrics blog and then the Crazy Egg site and then Hello Bar, as well as consulting for hundreds of other companies.

We figured out what works and what doesn't and what you have to spend time on.

And what Heathen was doing while I was doing a lot of the consulting and he was also participating in the consulting, but what Heathen was doing was figuring out, all right, what of this can we automate, right?

Instead of just adding more headcount, how can we automate this kind of stuff?

How can we take all this data that we're releasing and the stuff we're doing and put packaging in the software so companies can do it without having to spend hundreds of thousands of dollars a year on marketing?

There's no one specific task.

In marketing, it's a lot of little things that add up.

For example, a lot of times on your site, you have duplicate title and meta description tags.

If you have that, it hurts your search and your rankings.

Why can't a software just tell you, here are all the duplications, here's what you should fix, and here's the suggestions on what they should be.

Go in and change it.

And if we can make it for you, automatically change all that stuff, great.

If we can't,

So be it at the beginning, right?

Got it.

What there could be is people know that if you tweet out the same link multiple times, you get more traffic.

Why can't the software just tweet it out for you and space it out so that way people don't complain, yet you get the most amount of traffic for it?

Those are all little things that could be automated.