Nevin Shetty

Yeah, so very simply put, we're a wedding registry platform.

So newly engaged couples come on our platform, add gifts from multiple different retailers.

They can use visual layouts of rooms to help better know what they need, want, and desire for their new life together.

And then they share one unique link with their friends and family, and then friends and family come to our website to buy it all for them.

It's a very simple model.

It's all commission-based.

So we drive sales to retailers and they give us a commission cut when we sell goods.

Target, William Snowball, West Elm, Pottery Barn, Crate & Barrel, Amazon, the whole work.

So traditionally how it's worked in the wedding registry world is you would go to a Macy's, you'd get the gun, you'd go...

add 50 things to your registry, and you go do that at three different stores.

So 85% of people who have a wedding registry have three retailers.

So you'd have to share three different links or three different invitations to people to go buy gifts.

So what we've done is we've aggregated all that into one platform.

So instead of going directly to Macy's, directly to Crate & Barrel, you can do it all on our platform.

And what we've really found out is people, you know,

might like to do it in store but really they want to have everything online because it's way more convenient so we offer that feature i think the biggest differentiator for us is we have this unique visual representation of your home so you can go through and kind of see oh listen these are things i need in the kitchen but actually i need stuff in the office too or i want to add a honeymoon fund or home down payment fund as well and so that's a growing part of the business too okay got it and when did you take us back some of the story here so when did you launch the business what year

yeah so it's a it's a long story um the conception idea was january of 2013 but really the idea was you know i was living in new york for 10 years trying to open my apartment and realizing buying furniture online was a terrible process so the idea was can you build an e-commerce experience that's based on the blueprint or layout of a home so that was the big idea then and it was hard to figure out where to start found a co-founder lizzie who's an unbelievable designer

And we decided to focus in weddings to prove the concept.

So we started.

It was really tough.