Neylan McBaine

But part of this was driven from the fact that we became aware of the need in the after-school market of giving kids access to some of these online tools in schools.

in, in the, you know, during, during this key time that they don't want to make it feel like more school, but they want to have something fun that the kids are motivated to do.

And our program is certainly motivating.

Well, we are hoping that with the lowering of our pricing from $199 to $149, we will be able to at least double our participation over the summer months, if not triple it.

So our goal is at least 4,000 participants next summer at $149.

That's the goal.

Absolutely.

Yes.

That's a great question.

We've talked a lot about that as we approached the 2015 summer.

We really do have three audiences, and two of them have purchase power, and one only has influence, of course, that one being the kids.

The ones with purchase power are the parents and the teachers.

We had a program last summer where teachers were incentivized to tell their students about Rain Chase, and then we gave them

a reward in the form of classroom supplies.

So we spoke both to parents and to teachers for last summer, the 2015 program.

And the way we did that was to really appeal to the jobs to be done for those particular groups, specifically for parents

In the summer months, there is a concern about summer learning loss.

That's the slide that kids experience during those three months when they're not in school.

And our program is uniquely designed to tackle that because it has kids doing reading, writing, and math every day for the summer in bite-sized chunks at their own personal skill level.

And it motivates them with this carrot of this learning.