Neylan McBaine

semester long adventure.

Um, and, and ultimately this huge prize of this $20,000 prize at the end.

Um, and so we, we talked a lot about summer learning loss, um, our first summer, uh, we coming into, um, this it's that meaning the summer of 2014, coming into the summer of 2015.

Um, I shifted the messaging a little bit because I felt like the, the,

The parent base that could afford a $1.99 product for their student over the summer might not be as concerned about summer learning loss as some of the more underserved communities where summer learning loss is more of a problem.

The people that could afford $1.99 we found through surveys were more interested in sending their kids off to coding camp or cooking camp.

class or something like that, swimming and tennis.

And so that led us to this expanded elective strategy that we're embarking on for this coming year where we're adding actually a whole engineering component, an engineering curriculum option for the spring.

We're adding art, we're adding nutrition and yoga and coding and typing and all of that.

So we feel like we're going to be able to serve that population and appeal to those parents.

Oh, it's absolutely real.

That's the motivating structure that I'm referring to.

When the kids do their academic work through all of these different platforms, they unlock animated episodes of a real adventure series that we've created, an animated adventure series.

And in the animations, there are clues leading to the location of a real life buried treasure.

And the first summer, 2014, the treasure was a globe of Magellan that was buried in the south of France.

And the winner got to take a trip over there to unbury it and unearth it and won a $10,000 cash prize.

Wow.

And this past summer in 2015, the treasure was a golden sunstone of Cortez, and it was in Fuji, Japan.

And a boy from Oregon, an eight-year-old boy from Oregon got to take that trip.

So no, it's absolutely real.