Nicholas Thompson

I mean, we would like to be paid.

They're nice, right?

I would like a system...

that helps everybody in perpetuity, the way the old Google system worked, even the way the old Facebook system worked.

And so you can see like Perplexity, ChatGPT, you know, getting closer to that.

Like Perplexity does have links, ChatGPT does have links, you're getting traffic from it.

If you could actually get to a point, the best model by far is ProRata.

And so what they do is they both prominently display links.

So you ask it, you're like, what is the biggest story in AI today?

And it's like the biggest story in AI is XYZ.

And then it's got a link to Azeem's sub stack.

It's got a link to an Atlantic article.

And the links are prominent.

Great.

And then two, it runs a reverse search to see or reverse AI analysis to see, well, to what degree was Azeem's content responsible for my answer?

Oh, it was 6% responsible.

Then it takes, you know, a cut of its revenue and it gives, you know, 6% of that cut to you, right?

Yeah, right now they have the advantage of having the best idea and the best implementation and the fairest system.

They have the disadvantage of not having quite as many users as ChatGPT.

Google wanted a advertised model.