Nicholas Thompson

They don't actually want a paid creators model.

So I don't know how we get there.

But yes, that is exactly what we hope for the same thing that happened then.

Maybe Bill, I think Bill kind of got screwed 20 years ago.

Bill doesn't get screwed.

That would be ideal, but like a similar outcome.

Well, I don't think there's any doubt that power has moved.

You know, it's true in media, it's true in all kinds of, it's even true in the NBA, right?

Where you follow teams less than players, like the All-Star game, it's team LeBron versus team Giannis.

It's not East versus West or whatever.

you know you see it in all kinds of industries where power has moved from the center and from the brand to the individual and so you know we clearly see that at the atlantic where you know many people come in because of our brand right with this great brand right you're founded in 1857 by ralph waldo emerson like pretty awesome like most media brands you kind of like run away from your founders a little bit because maybe they're like a little bit racist or but ours were amazing right like

Frederick Douglass is there.

Harriet Beecher Stowe is there.

So we have this incredible brand.

We've been around forever.

Some people love that.

But yeah, a lot of people come in for the individual writers.

And so our challenge at The Atlantic is how do you make the individual writers stay?

How do you give them incentives?

How do you make sure that you're giving them the editing support, the social support, the cultural support, that it's more that the incentives for them are high?