Nicholas

We realized that the other friction point in the inbound process.

So we've extended now.

We call it our inbound conversion platform.

We've added a chat that we're about to launch that will help

The bot chat book meeting is much faster than anything that's out there.

We're helping lead distribution to go faster for those who are not ready to book.

So we're expanding on this value proposition of inbound conversion, and we're building a platform.

When I started the company, I was very aware that it was not sustainable.

There's a smart VC in Boston.

David Scott.

Yes, that's right, David Scott, who said you have to be aware of the gravity well.

It's a super interesting concept.

The gravity well is that you build the software and then there's somebody next to you that can include your features in their offering.

And so, boom.

the features fall into that product, the gravity well.

And you don't want to be in that position where somebody comes and just swallows you.

It happened to a company called Serious Insights, the disintegration with Salesforce, and Salesforce said, we're going to do it ourselves, and boom, they disappeared.

So at any time we were looking for something, they would say, we are the gravity well.

And right now, with the Seamount Conversion Platform, we...

There's no, Salesforce could do it, but they would have to offer something competing with us for people to choose a Salesforce solution.