Nick Bare

In 2014, I picked up a camera and decided that my last resort to try to grow this business was just to start documenting and creating content.

And I filmed everything.

And I had no clue where to get started, but I just started filming my workouts, what I was eating, behind the scenes of building the business, my experience as an infantry platoon leader at the time, stationed at Fort Hood, leading a platoon.

And that changed the entire trajectory of my life, truly, picking up that camera and

I spent the last $500 on my name on a Canon T3i, a 50 millimeter lens, a Rode microphone.

And I was editing on my laptop at night with all the compiled footage I had from the previous day.

And I've shared a lot over the last 12 years.

Everything we've done to build the business, races, preps, competitions, training,

meeting Steph, getting married, having kids, you know, everything, documented everything.

And I've shared it in real time, which is unique.

You know, typically when someone shares their life, it's a reflection of the time, the past.

Someone might share a journal or write a book or make a film, a documentary.

But in this case with myself and BPN, we have been sharing in real time as it's been happening, what we've been learning, experiencing, winning, losing, succeeding, failing along the way in real time.

So oftentimes,

what I hear from people is, you know, I thought Nick was focused on X, Y, and Z, and now it's this, or here's the next Nick bear chapter or era, or even sometimes I hear that what I'm doing is, is flip floppy.

You know, one year I'm, I'm focused on strength training.

The next year I'm focused on endurance training.

One year, I'm sharing certain leadership principles that I'm implementing.

And the next year, I've eliminated those leadership principles and I'm trying new things.

And while it might look flip-floppy from the outside looking in, it is just the evolution, the growth, the transformation that I and we are experiencing in real time that is the pro and con of sharing growth.