Nick Bare

I love it.

I'm always showing my wife, like, this is the life I want to live.

But tell me, is it actually the life I want to live?

Or is it, how much more work?

How hard is it for all the people who, maybe myself included, want to live this homestead life?

Who want to have a farm, have a ranch, have animals, have property, have all the responsibility that comes with it.

How different is it actually doing it than the perception of doing it?

I'll say that.

What are these small wins you experience?

I understand it's delayed gratification, but you have a long day.

What are some examples of these things that happen?

We're like, all right, this is why I'm doing this.

This is what keeps me going.

I can resonate with that from a completely different perspective.

business if i if i compare my work to say what you just described with your work i i always tell the team here like there's certain things you have to build that you can't buy and you have to build it and deposit into it potentially for years and years and years until it pays off an example of that being we hosted this ultra marathon on the ranch last summer that i was telling you about

And it went completely viral.

It blew up.

And all these other brands after that tried to run back that same playbook.

They did the same race in their state or country with very small positives coming out of it.

It did not even make a spark on the map.