Nick Bare

We did some upgrades. All right, so for the remainder of this episode... I want to talk about like our marketing plan, creative process for this product, because we've took a completely different approach than ever before. And I'll kind of share like the way I was thinking about this.

We did some upgrades. All right, so for the remainder of this episode... I want to talk about like our marketing plan, creative process for this product, because we've took a completely different approach than ever before. And I'll kind of share like the way I was thinking about this.

And then I'd love to hear like your initial reaction and then what you kind of took from that and then the next steps. So as I was thinking about G1M Sport+, This product for me and for us is so special, especially with the success of G&M Sport and the way that we're positioning our brand moving forward.

And then I'd love to hear like your initial reaction and then what you kind of took from that and then the next steps. So as I was thinking about G1M Sport+, This product for me and for us is so special, especially with the success of G&M Sport and the way that we're positioning our brand moving forward.

And then I'd love to hear like your initial reaction and then what you kind of took from that and then the next steps. So as I was thinking about G1M Sport+, This product for me and for us is so special, especially with the success of G&M Sport and the way that we're positioning our brand moving forward.

I was thinking on a run one day, I was like, if we just rolled this out like we do everything else, it would feel like all of our other products and it wouldn't highlight it in any different or special way. As I was thinking about this, I was like, how do we create hype and buzz around this new product in a unique way? I thought, what if we don't share anything until the morning of launch?

I was thinking on a run one day, I was like, if we just rolled this out like we do everything else, it would feel like all of our other products and it wouldn't highlight it in any different or special way. As I was thinking about this, I was like, how do we create hype and buzz around this new product in a unique way? I thought, what if we don't share anything until the morning of launch?

I was thinking on a run one day, I was like, if we just rolled this out like we do everything else, it would feel like all of our other products and it wouldn't highlight it in any different or special way. As I was thinking about this, I was like, how do we create hype and buzz around this new product in a unique way? I thought, what if we don't share anything until the morning of launch?

If anyone has, up until this point, because the day this episode is going live is the day that the product goes live, all of the content we've created up until this point has been very... disruptive, abstract, secretive. We haven't shared the name of the product. We haven't shared the formula.

If anyone has, up until this point, because the day this episode is going live is the day that the product goes live, all of the content we've created up until this point has been very... disruptive, abstract, secretive. We haven't shared the name of the product. We haven't shared the formula.

If anyone has, up until this point, because the day this episode is going live is the day that the product goes live, all of the content we've created up until this point has been very... disruptive, abstract, secretive. We haven't shared the name of the product. We haven't shared the formula.

All we've really shared is this is the future of endurance, and this is a pre-workout solution for endurance athletes. And my goal was that we build so much hype and awareness and buzz through our athletes, through our social, through our website, through our marketing efforts, that the day that we launched

All we've really shared is this is the future of endurance, and this is a pre-workout solution for endurance athletes. And my goal was that we build so much hype and awareness and buzz through our athletes, through our social, through our website, through our marketing efforts, that the day that we launched

All we've really shared is this is the future of endurance, and this is a pre-workout solution for endurance athletes. And my goal was that we build so much hype and awareness and buzz through our athletes, through our social, through our website, through our marketing efforts, that the day that we launched

All of that buzz goes to the website ready to buy without even knowing what it is they're going there to buy. I want it to feel like a Black Friday sale. I want it to feel like a summer sale where we have tens of thousands of people on the website. Site traffic is nuts. Conversion is wild because we took a completely different creative and marketing approach to this. That was my vision in my head.

All of that buzz goes to the website ready to buy without even knowing what it is they're going there to buy. I want it to feel like a Black Friday sale. I want it to feel like a summer sale where we have tens of thousands of people on the website. Site traffic is nuts. Conversion is wild because we took a completely different creative and marketing approach to this. That was my vision in my head.

All of that buzz goes to the website ready to buy without even knowing what it is they're going there to buy. I want it to feel like a Black Friday sale. I want it to feel like a summer sale where we have tens of thousands of people on the website. Site traffic is nuts. Conversion is wild because we took a completely different creative and marketing approach to this. That was my vision in my head.

Much easier to visualize than to execute. So I shared that with you, all your initial thoughts and reactions.

Much easier to visualize than to execute. So I shared that with you, all your initial thoughts and reactions.

Much easier to visualize than to execute. So I shared that with you, all your initial thoughts and reactions.