Nick Bare

A lot of my goal with it was honestly to challenge the team. I wanted to see how the team would respond from not just a brand creative department, but also performance marketing and partnerships and activations. These last couple months, we've hidden this project under the codename Project Sierra.

A lot of my goal with it was honestly to challenge the team. I wanted to see how the team would respond from not just a brand creative department, but also performance marketing and partnerships and activations. These last couple months, we've hidden this project under the codename Project Sierra.

A lot of my goal with it was honestly to challenge the team. I wanted to see how the team would respond from not just a brand creative department, but also performance marketing and partnerships and activations. These last couple months, we've hidden this project under the codename Project Sierra.

All of the bottles that our athletes have had, the bottles that we have had, didn't have the GOM Sport logo or label on it. It was a Project Sierra bottle and label. It said, The Future of Endurance. One of the pieces of feedback that I got from multiple people on the team was that fear.

All of the bottles that our athletes have had, the bottles that we have had, didn't have the GOM Sport logo or label on it. It was a Project Sierra bottle and label. It said, The Future of Endurance. One of the pieces of feedback that I got from multiple people on the team was that fear.

All of the bottles that our athletes have had, the bottles that we have had, didn't have the GOM Sport logo or label on it. It was a Project Sierra bottle and label. It said, The Future of Endurance. One of the pieces of feedback that I got from multiple people on the team was that fear.

Pulling me aside and saying, hey, I'm afraid that when we launch, it's not going to have the effect that you want because we can't share everything about it. That's what I wanted people to come to be saying. Because I said, I want you to be afraid. I want you to fear that. So now go and eliminate and mitigate that fear by execution and planning.

Pulling me aside and saying, hey, I'm afraid that when we launch, it's not going to have the effect that you want because we can't share everything about it. That's what I wanted people to come to be saying. Because I said, I want you to be afraid. I want you to fear that. So now go and eliminate and mitigate that fear by execution and planning.

Pulling me aside and saying, hey, I'm afraid that when we launch, it's not going to have the effect that you want because we can't share everything about it. That's what I wanted people to come to be saying. Because I said, I want you to be afraid. I want you to fear that. So now go and eliminate and mitigate that fear by execution and planning.

That's not on me to create strategy and tactics for everyone. That is to challenge our team so that we can grow through this and become better on the other side. What was some of the pushback you potentially got from team members?

That's not on me to create strategy and tactics for everyone. That is to challenge our team so that we can grow through this and become better on the other side. What was some of the pushback you potentially got from team members?

That's not on me to create strategy and tactics for everyone. That is to challenge our team so that we can grow through this and become better on the other side. What was some of the pushback you potentially got from team members?

And if it flops... you learn from the flop. It's like, what did we miss? What did we do wrong that we can improve upon later? Because the easy way to launch this product is the way that we launched the product, every other product before this. That is a blueprint that we know that works. But what if, in order to go to this next phase and chapter, It's not trying harder, like James Clear says.

And if it flops... you learn from the flop. It's like, what did we miss? What did we do wrong that we can improve upon later? Because the easy way to launch this product is the way that we launched the product, every other product before this. That is a blueprint that we know that works. But what if, in order to go to this next phase and chapter, It's not trying harder, like James Clear says.

And if it flops... you learn from the flop. It's like, what did we miss? What did we do wrong that we can improve upon later? Because the easy way to launch this product is the way that we launched the product, every other product before this. That is a blueprint that we know that works. But what if, in order to go to this next phase and chapter, It's not trying harder, like James Clear says.

It's not trying harder, but it's trying different. And that trying different can actually 10x the results of ultimately what you would have done otherwise. So from that initial brainstorm vision session, how does your creative process work? What did you do from that moment until you and me sat down and you presented me that creative presentation?

It's not trying harder, but it's trying different. And that trying different can actually 10x the results of ultimately what you would have done otherwise. So from that initial brainstorm vision session, how does your creative process work? What did you do from that moment until you and me sat down and you presented me that creative presentation?

It's not trying harder, but it's trying different. And that trying different can actually 10x the results of ultimately what you would have done otherwise. So from that initial brainstorm vision session, how does your creative process work? What did you do from that moment until you and me sat down and you presented me that creative presentation?

Yeah, we talk about the marketing flywheel all the time, which I don't think I've shared on the podcast before, but it's like, how does...

Yeah, we talk about the marketing flywheel all the time, which I don't think I've shared on the podcast before, but it's like, how does...