Nick Bare

Yeah, we talk about the marketing flywheel all the time, which I don't think I've shared on the podcast before, but it's like, how does...

brand tie into performance marketing has performance marketing tie into partnerships how are all those things leveraged and supported through events and email and sms campaigns and every part of the business where it can't be departments operating independently on their own but it's making sure they all tie together to leverage one another and then maximize the performance

brand tie into performance marketing has performance marketing tie into partnerships how are all those things leveraged and supported through events and email and sms campaigns and every part of the business where it can't be departments operating independently on their own but it's making sure they all tie together to leverage one another and then maximize the performance

brand tie into performance marketing has performance marketing tie into partnerships how are all those things leveraged and supported through events and email and sms campaigns and every part of the business where it can't be departments operating independently on their own but it's making sure they all tie together to leverage one another and then maximize the performance

What did you want the viewer, the consumer to feel with the content deliverables that you guys were creating? Was it inspiration? Was it hype? Was it energy? Was it curiosity? Like, do you think that way when it comes to shooting and delivering?

What did you want the viewer, the consumer to feel with the content deliverables that you guys were creating? Was it inspiration? Was it hype? Was it energy? Was it curiosity? Like, do you think that way when it comes to shooting and delivering?

What did you want the viewer, the consumer to feel with the content deliverables that you guys were creating? Was it inspiration? Was it hype? Was it energy? Was it curiosity? Like, do you think that way when it comes to shooting and delivering?

and then the follow through. It's like lead up, execution, which is just launch, follow through. Here it's like lead up, launch, pivot. The follow through is now a brand new launch. So every department has to have a plan and strategy for a two launch approach because we're building up all this hype behind something that has no name. Then we launch the name.

and then the follow through. It's like lead up, execution, which is just launch, follow through. Here it's like lead up, launch, pivot. The follow through is now a brand new launch. So every department has to have a plan and strategy for a two launch approach because we're building up all this hype behind something that has no name. Then we launch the name.

and then the follow through. It's like lead up, execution, which is just launch, follow through. Here it's like lead up, launch, pivot. The follow through is now a brand new launch. So every department has to have a plan and strategy for a two launch approach because we're building up all this hype behind something that has no name. Then we launch the name.

And there are a lot to showcase after that, which makes it extremely challenging and demanding for the team.

And there are a lot to showcase after that, which makes it extremely challenging and demanding for the team.

And there are a lot to showcase after that, which makes it extremely challenging and demanding for the team.

Right. Yeah. For me, what makes this product, and you briefly mentioned this, this product so special and the reason that it required, in my opinion, a special launch is because, like you said, we launched G1M Sport years ago and that was to offer a better solution than what was already on the market. And we launched the GoGel to create a better solution than what was already on the market.

Right. Yeah. For me, what makes this product, and you briefly mentioned this, this product so special and the reason that it required, in my opinion, a special launch is because, like you said, we launched G1M Sport years ago and that was to offer a better solution than what was already on the market. And we launched the GoGel to create a better solution than what was already on the market.

Right. Yeah. For me, what makes this product, and you briefly mentioned this, this product so special and the reason that it required, in my opinion, a special launch is because, like you said, we launched G1M Sport years ago and that was to offer a better solution than what was already on the market. And we launched the GoGel to create a better solution than what was already on the market.

And we created our electrolytes to create a better solution than what we believe was already on the market. And similar for the GoBar and similar for some of our other products. G1M Sport Plus, in my opinion, is... the first of its kind.

And we created our electrolytes to create a better solution than what we believe was already on the market. And similar for the GoBar and similar for some of our other products. G1M Sport Plus, in my opinion, is... the first of its kind.

And we created our electrolytes to create a better solution than what we believe was already on the market. And similar for the GoBar and similar for some of our other products. G1M Sport Plus, in my opinion, is... the first of its kind.

And like you said, it's our way of flagging the ground, playing it, saying, we are going to be the best, most respected, most trusted endurance consumer brand in the world. We're on that mission. Here's how we're going to start doing it. And it's something brand new. It's something different. It's truly an experience you can feel.