Nick Bare

It went viral.

I'm not sure how many of you who are listening now were watching that race last year.

We didn't expect or plan for it to reach as many people as it did.

I mean, it went nuts.

There were people all over the world that were streaming the race as it was happening.

And we didn't even plan to live stream the race last year.

We kicked off the last man standing, going more ultra, which is a 4.2 mile loop on the ranch.

It restarts every hour on the top of the hour until there's one person left.

And we weren't planning on live streaming it.

But once we kicked off the race and people started finding out what was going on, everyone was sending us messages asking us to live stream it.

So Trey Freeman...

who was on the backside of our social, just started running the loops with the runners and live streaming it.

And millions of people were tuning in all across the world.

We were getting photos from people.

There were watch parties in people's living room in Germany, in California, in New York, like all over the place.

It was wild how viral that race went.

So year two is coming up April 10th, 2026 on the ranch.

And one of the reasons I believe this year will be even potentially bigger than last year is because last year the race ended.

There wasn't just one person left.

There were two because this crazy storm came in through central Texas and