Nick Bjorn

Like, you know, Google's cracking down on that.

You can't just send product.

Google is basically cracking down.

You have to have no followers right now.

If you're doing product reviews, you know, Google considers that if you send out a pair of soccer cleats in this instance and you get a link back for it, you're basically paying for links and Google webmaster guidelines, you cannot pay for any kind of links.

How do they know?

They don't.

They're not the police of the world, but at the same time, they are getting smarter.

I've heard of things, I've read about things like their sting operations, things like that with their Google team that will try and figure things out.

If anybody were to ever report you doing that, and basically they're also reaching out to the editors of a lot of the big time online publications and saying, listen,

you know, this is how these are the guidelines for how you need to position your writing.

Otherwise we're not going to rank your writing.

Uh, soccer nation.com is actually a, uh, it's a kind of a, yeah, it's owned by the actual company soccer loco.

So it's just their other site.

And that's more of a community.

It's a community site.

Yeah.

That's a, that's a separate company.

No, that's more proactively.

That's more done on the PR side of things and through some research and find out, you know, who the influencers are in the market and then attacking those people accordingly.