Nick Bjorn

You know, you got to do your due diligence.

You know, that's definitely one that is, you know, for them, you know, liquidating a lot of their product.

I think one of the big things you have to understand about Soccer Loco is when they go live with like a new Nike cleat and they do like a pre-sale, they'll usually sell out with a lot of it.

So a lot of our job is really on the liquidation side of their company over the years.

So, you know, they don't have a problem with selling the new stuff.

They have a problem with getting rid of the stuff on the back end that didn't sell.

So, you know, cheap was an obvious way to go.

Yeah.

The client pushed back on that.

Like we shouldn't call anything from Nike or Adidas cheap.

I think we got a little pushback from manufacturers of that at first, but then over the years we realized, Hey, you know, that that's what people are looking for.

That's how people are attacking that keyword.

And we just need to go roll with the punches and do what the market's telling us to do.

It's mostly physical right now.

You know, we're coming up with, we are actually developing our own software that's going to be like a page level analytics.

You know, as I've noticed from our clients in recent, you know, years and months, they're asking for, you know, a deeper meaning.

You know, how, what kind of work...

from the SEO channel on this page is producing what result and having to go in and data mine that just takes forever.

So we've created some different kinds of smart sheet kind of software that will basically be able to, you know, you'll be able to plug in every page that we optimized from an SEO perspective and see their trend line and revenue lead generation and traffic over a period of time.

So that's something we've been working on lately.