Nick Ford

And I think one of the differentiators for me between...

the ATM industry and the merchant services industry versus the AI automation industry is I really enjoy doing the latter, right?

Like I didn't get into ATMs and merchant services because I was passionate about ATM machines, right?

And I'm the type of person, like some people can do that.

Some people don't care much

you know, where they work or what they're doing as long as they're getting paid well.

And that's not me.

I need a bigger purpose.

I need more.

I'm kind of like emotionally high maintenance when it comes to careers and like how I'm spending my time.

So the AI automation stuff is I'm actually seeing how I'm helping people

businesses be better, right?

And they're mostly small businesses right now.

And like I said, my wife was the first thing.

I get that tangible benefit of being like, wow, like before, this is how they were doing this process.

And now because of me and the work that I've done, now they can operate better, right?

And that is more fulfilling to me.

So that's why I'm really gravitating more towards that now.

An ideal client, I would say, is...

a client that has a high intake of, let's say high touch with like customers, right?