Nick Gernert

I can't even imagine how much data, like, information you guys have. It makes my head want to explode. But that's why the computers get to do it for us. But, like, user... How much use it goes like almost like the, you know, people Googling or chat GPT like you guys seeing those kind of trends and that data and reacting in any way to it.

I can't even imagine how much data, like, information you guys have. It makes my head want to explode. But that's why the computers get to do it for us. But, like, user... How much use it goes like almost like the, you know, people Googling or chat GPT like you guys seeing those kind of trends and that data and reacting in any way to it.

yeah so i mean there's a few things here i mean like i think on one end um what's informing these models tends to be a lot of the content that's been created and exists across the web and so i think we've been helping folks navigate attention of like what's fair use of my content you know so and we're trying to help at a platform level like look if you want to restrict certain things or whatever like we want to help you there and make sure you've got those types of things and i think

yeah so i mean there's a few things here i mean like i think on one end um what's informing these models tends to be a lot of the content that's been created and exists across the web and so i think we've been helping folks navigate attention of like what's fair use of my content you know so and we're trying to help at a platform level like look if you want to restrict certain things or whatever like we want to help you there and make sure you've got those types of things and i think

yeah so i mean there's a few things here i mean like i think on one end um what's informing these models tends to be a lot of the content that's been created and exists across the web and so i think we've been helping folks navigate attention of like what's fair use of my content you know so and we're trying to help at a platform level like look if you want to restrict certain things or whatever like we want to help you there and make sure you've got those types of things and i think

I think the website and web in general will have a significant role to play for the foreseeable future in what informs the responses and what is considered fact and opinion, et cetera, comes from these sources. Yes, there's a certain amount of training models against those things, but I don't see it usurping the importance of the sources anytime soon.

I think the website and web in general will have a significant role to play for the foreseeable future in what informs the responses and what is considered fact and opinion, et cetera, comes from these sources. Yes, there's a certain amount of training models against those things, but I don't see it usurping the importance of the sources anytime soon.

I think the website and web in general will have a significant role to play for the foreseeable future in what informs the responses and what is considered fact and opinion, et cetera, comes from these sources. Yes, there's a certain amount of training models against those things, but I don't see it usurping the importance of the sources anytime soon.

We're helping folks navigate fair use of their content. Your point on what are we seeing from a trend standpoint in terms of consumption, we were asking ourselves over the summer, was the introduction of AI summaries on Google, was that leading to a decline in Google referral traffic to our customer websites?

We're helping folks navigate fair use of their content. Your point on what are we seeing from a trend standpoint in terms of consumption, we were asking ourselves over the summer, was the introduction of AI summaries on Google, was that leading to a decline in Google referral traffic to our customer websites?

We're helping folks navigate fair use of their content. Your point on what are we seeing from a trend standpoint in terms of consumption, we were asking ourselves over the summer, was the introduction of AI summaries on Google, was that leading to a decline in Google referral traffic to our customer websites?

Were people searching, they got the answer in that synopsis, and then they never actually clicked the blue link anymore? I think that's the big fear that folks are worried about at the moment. That's the most kind of pressing concern is where is that? We dug into a bunch of data around this.

Were people searching, they got the answer in that synopsis, and then they never actually clicked the blue link anymore? I think that's the big fear that folks are worried about at the moment. That's the most kind of pressing concern is where is that? We dug into a bunch of data around this.

Were people searching, they got the answer in that synopsis, and then they never actually clicked the blue link anymore? I think that's the big fear that folks are worried about at the moment. That's the most kind of pressing concern is where is that? We dug into a bunch of data around this.

And overall, right now, we're actually seeing referral traffic from Google to the websites that we look at, which we're looking across a couple hundred million visitors every day. So it's a significant amount of traffic. Google referral traffic is actually increasing right now.

And overall, right now, we're actually seeing referral traffic from Google to the websites that we look at, which we're looking across a couple hundred million visitors every day. So it's a significant amount of traffic. Google referral traffic is actually increasing right now.

And overall, right now, we're actually seeing referral traffic from Google to the websites that we look at, which we're looking across a couple hundred million visitors every day. So it's a significant amount of traffic. Google referral traffic is actually increasing right now.

So in aggregate, and then if you've got to kind of peel that back, there's disparity though between the size of the organization. What we're seeing is like the bigger you are as an organization, kind of to your point, the better you are at navigating SEO, relevancy, et cetera. So you might have teams you can dedicate to this more than the smaller players.

So in aggregate, and then if you've got to kind of peel that back, there's disparity though between the size of the organization. What we're seeing is like the bigger you are as an organization, kind of to your point, the better you are at navigating SEO, relevancy, et cetera. So you might have teams you can dedicate to this more than the smaller players.

So in aggregate, and then if you've got to kind of peel that back, there's disparity though between the size of the organization. What we're seeing is like the bigger you are as an organization, kind of to your point, the better you are at navigating SEO, relevancy, et cetera. So you might have teams you can dedicate to this more than the smaller players.