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Nick Gernert

๐Ÿ‘ค Speaker
444 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And so we are seeing a bit of a, it's not as evenly distributed from big to smaller in that spread. So that gives us more of an impetus to say, how do we help folks navigate this, despite whether or not they have massive teams that can stay on top of these things or not.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And so we are seeing a bit of a, it's not as evenly distributed from big to smaller in that spread. So that gives us more of an impetus to say, how do we help folks navigate this, despite whether or not they have massive teams that can stay on top of these things or not.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And so we are seeing a bit of a, it's not as evenly distributed from big to smaller in that spread. So that gives us more of an impetus to say, how do we help folks navigate this, despite whether or not they have massive teams that can stay on top of these things or not.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

So what we're seeing is like, look, if you're able to engage and build great content, backlink it, relate it, do all the things that help you, you're maintaining at least, or even growing audience right now. And so we're gonna continue to monitor this and watch this and just help folks navigate what may or may not change in this.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

So what we're seeing is like, look, if you're able to engage and build great content, backlink it, relate it, do all the things that help you, you're maintaining at least, or even growing audience right now. And so we're gonna continue to monitor this and watch this and just help folks navigate what may or may not change in this.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

So what we're seeing is like, look, if you're able to engage and build great content, backlink it, relate it, do all the things that help you, you're maintaining at least, or even growing audience right now. And so we're gonna continue to monitor this and watch this and just help folks navigate what may or may not change in this.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

I think there's a healthy, there's a well-earned healthy amount of skepticism towards Google at the moment. And how much should I rely on them for traffic? And as a platform that directs people to me, I think that's fair. They are a very important source of traffic though.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

I think there's a healthy, there's a well-earned healthy amount of skepticism towards Google at the moment. And how much should I rely on them for traffic? And as a platform that directs people to me, I think that's fair. They are a very important source of traffic though.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

I think there's a healthy, there's a well-earned healthy amount of skepticism towards Google at the moment. And how much should I rely on them for traffic? And as a platform that directs people to me, I think that's fair. They are a very important source of traffic though.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And I think it's both like leveraging that and also thinking about like, how do you, how do you have a strategy that doesn't make you overly dependent on any one particular technology? Cause it's, I mean, you know this better than I was like the over dependency on anyone's social platform.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And I think it's both like leveraging that and also thinking about like, how do you, how do you have a strategy that doesn't make you overly dependent on any one particular technology? Cause it's, I mean, you know this better than I was like the over dependency on anyone's social platform.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

And I think it's both like leveraging that and also thinking about like, how do you, how do you have a strategy that doesn't make you overly dependent on any one particular technology? Cause it's, I mean, you know this better than I was like the over dependency on anyone's social platform.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

or search or chat GPT or anything else might help you in a, you know, six to 12 month time horizon and may really hurt you on a multi-year trajectory if you're trying to think long-term. So same rules still apply. How do you have like a, well, how do you hedge against over depreciation?

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

or search or chat GPT or anything else might help you in a, you know, six to 12 month time horizon and may really hurt you on a multi-year trajectory if you're trying to think long-term. So same rules still apply. How do you have like a, well, how do you hedge against over depreciation?

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

or search or chat GPT or anything else might help you in a, you know, six to 12 month time horizon and may really hurt you on a multi-year trajectory if you're trying to think long-term. So same rules still apply. How do you have like a, well, how do you hedge against over depreciation?

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

your business we're trying to help folks navigate that because we think we as WordPress and something that is open we're not a platform that owns your data or you or anything else you actually own all of these things we're here to help you kind of navigate that and and have a stronger owned presence on the web yeah that's you nailed the word there at the end but I was going to go is like rented versus own land and I've always seen WordPress because I'll say this to people

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

your business we're trying to help folks navigate that because we think we as WordPress and something that is open we're not a platform that owns your data or you or anything else you actually own all of these things we're here to help you kind of navigate that and and have a stronger owned presence on the web yeah that's you nailed the word there at the end but I was going to go is like rented versus own land and I've always seen WordPress because I'll say this to people

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

your business we're trying to help folks navigate that because we think we as WordPress and something that is open we're not a platform that owns your data or you or anything else you actually own all of these things we're here to help you kind of navigate that and and have a stronger owned presence on the web yeah that's you nailed the word there at the end but I was going to go is like rented versus own land and I've always seen WordPress because I'll say this to people

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

whether it's social media or other entities, YouTube even. And look, take advantage of the platforms. I'm not a hater on the walled gardens, but just know that's rented land and not owned land. And WordPress may sell products and services, but they are part of the good guy owned land territory. And I've always coached that via your website.

Right About Now - Legendary Business Advice
Nick Gernert, CEO of WordPress VIP, talks AI, SEO, and Owning Your Digital Space

whether it's social media or other entities, YouTube even. And look, take advantage of the platforms. I'm not a hater on the walled gardens, but just know that's rented land and not owned land. And WordPress may sell products and services, but they are part of the good guy owned land territory. And I've always coached that via your website.