Nick Girard

Usually we can simplify people's stack, you know, take a lot of the daily tax out of their operations and also usually save the money.

Yeah, well, I mean, I'm not going to sit here and pretend that, you know, our newsletter and email features does everything that MailChimp does.

We are a company that is 11 months old.

But what we actually found is most people don't use all the features that a tool like MailChimp offers.

MailChimp is, you know, an email provider to end all email providers.

It's trying to be everything to everyone at the same time.

And so if you look at the average spend, most people are spending $65, $70 a month on MailChimp, people who kind of fall into this category, and they're not getting most of that value from a tool like that.

That's actually why tools like Flowdesk have started to crop up and take some of that market share away.

We learned all of this because we built a community ourselves.

Like the genesis of Norby was myself and my two co-founders at the very beginning of the pandemic built an online community

That went like semi-viral overnight.

We had tens of thousands of people engaging with this thing and all of a sudden we had to build a lot of stuff and coordinate a lot of things and we were hosting events on different platforms and we had email lists and we had SMS lists and we were

spinning up landing pages and signups and all this stuff all the time.

And we experienced firsthand what it is like to try to build and manage this kind of operation day to day.

And so we started out just building tools for ourselves, just solving for our own use cases.

Like we need a link in bio.

We want to be able to do text messages.

Oh, we're doing an event collab with this other community over here.

Let's build the ability to host events.

And so it just started very organically with our own needs, building for the use cases that we encountered.