Nick Girard

And then because we were working with other creators, other community builders, other brands, they started being like, hey, can we use those tools that you're building?

Because we're doing exactly the same thing.

And so it kind of just grew from there.

And so everything that we have built has come from the mouths of our paying customers from day one.

I'm not going to get into all the details.

I'll say that we have hundreds of paying customers.

We have thousands of people on our waitlist.

We're keeping a waitlist.

and starting to open it up to the world in Q1 next year.

It's pretty evenly split, actually.

I would say we have probably three distinct cohorts.

We have

individual creators and influencers who I would actually define separately.

I think influencers probably make most of their money from brand partnerships and sponsored posts and sponsored content.

Creators are people who are directly monetizing their audience, selling subscriptions, selling content, tips, and that kind of thing.

So we have those individual creators.

They're very well suited to our $5 a month tier.

Then we have what I would call community builders.

They may be people with a business objective.

Maybe they have a shop or something.