Nick Girard

Maybe they have a paid membership community.

They might be an activist.

Maybe they have a Mighty Networks.

Maybe they have a Facebook group set up.

Maybe they have a Slack or something like that.

And then we have brands.

We have e-com operations that are D2C Instagram brands that are building text message lists and doing promos.

And they have an email newsletter and they need a link in bio.

And then they're doing collabs with other brands and they do it at Clubhouse and Twitter spaces and that kind of thing.

We did not.

So we started this, we went full time on this at the very tail end of 2020, myself and my two co-founders.

And until this summer, it was just the three of us.

And we were just, you know, building these tools slowly, you know, starting to pick up our, because we had built our own community, we had a great network of kind of early people to test concepts with and get feedback from and give prototypes to.

Um, so we spent a lot of the spring doing that and kind of took the wraps off in the summer and, uh, unveiled our website and started doing events and activations, uh, with our own customers, uh, co-hosting things.

Um, and then we, uh, we, we raised around a funding in July and we've been, you know, building out the team since then.

Not exactly.

But ballpark, yeah.

Sure.

I mean, we had a very candid conversation with each other about what all of our strengths were and what we brought to the table.

And I think...