Nick Higbee

Hi, everyone.

Yeah, really excited to have everyone here.

And Nick, I was wondering if you could start us off maybe by introducing yourself.

Tell us a bit more about TrueStage and the team's role there.

That's really helpful context.

And there's so many moving pieces, Nick, thanks for laying them out.

I think what's interesting is that you and the whole TrueStage team have done such a good job of creating a repeatable high quality research program with shared standards

clearer planning and stronger trust in the middle of all that.

And I was wondering maybe Benny, you could introduce yourself and help us set the stage for life before this project where you did all that.

And why did the team think that change was needed?

I mean, those food analogies, I think, really bring it to life in such a fun way and helps understand why we dubbed some of these articles that we're going to be seeing, the cookbook, the menu, all of that.

I'm curious a little bit, maybe you could expand on what inspired the framework.

Like, how did you evolve particularly the materials from the idea of the playbook shared by user testing to what it became?

Oh, I was just going to say this is such a great example, but definitely feel free to expand on it because I'm just so excited about it.

I find what's so compelling about this system is it's easy because it's embedded, it's integrated.

And even though you have multiple customers, right?

You have your team in some way, they need the artifacts.

You have your stakeholders who also have different artifacts.

It allowed you to design a process and a system that delivered real results.

And I was wondering, Betsy, maybe you could expand a little bit on that, particularly introduce yourself and tell us a little bit maybe about how the system helped the team to approach research more intentionally and with consistency.