Nick Higbee

Absolutely.

And I do remember that time as well.

I feel the same that I think this thought partnership has helped me as well because we bring different perspectives and build something emergent, layering these ideas and these processes.

And to your point, the complexity of the system actually can result in a simpler thinking.

idea for someone to consume.

And I kind of want to pivot on that a little bit.

Nick, I was wondering if maybe thinking about the system overall, we've talked a lot about buy-in and stakeholders.

Maybe we can talk at the level of how has the system empowered true stage designers to grow?

And I will say I am a fan of a good potluck, but I agree that a well-run restaurant is something else, especially for the folks who are working there, who the folks who are eating there.

And I think it's such a fun metaphor.

I just, I want, I don't think we can underscore how much confidence, the engagement you're mentioning, the adoption from the team really aligns to how fun it is.

And I think Betsy, you mentioned that the team

expressed having fun with this process.

I was hoping you could maybe speak to that a little bit more.

That's awesome.

There's so much great content here, so many great learnings, workshops, approaches, assets.

This question is for everyone.

What advice would you give to other teams if they're looking to operationalize research in a way that works for them?

There was some fire on there.

I love it.