Nick Huber

I would take all this risk, do all this work.

Very quickly, I realized like, I can't do this deal.

Like it would be foolish for me to do this.

So I went back to Marshall and said, hey, I need to buy more of the company.

And this is where we kind of got creative.

And I carved out an 18% seller note directly from Marshall to me.

That was about 9 million bucks for 18% of the company.

Three things changed drastically.

Number one, we changed the name from Support Shepherd.

I'd sat over too many people's shoulders watching them spell Shepherd incorrectly.

Smart people to know that, holy cow, we cannot grow a big company with this name.

So we bought Somewhere.com for $400,000 shortly after closing.

Changed the name from SupportShepherd.com to Somewhere.com.

Our SEO, our search engine optimization, and our brand recognition vanished overnight in that one fell swoop.

We lost 300 leads a month of about 1,000 leads that we had.

Yeah, let me look at my notes.

So number two, Elon bought Twitter.

Elon bought Twitter and started drastically messing with the algorithm quickly.

And it went from me being able to tweet about hiring somebody in the Philippines for $5 an hour and send 3,000 website visits and 200, 300, 400 leads to the company to virtually nothing.

So my ability to send business to the company with my personal brand vanished.