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My First Million

When everything works, you learn the wrong lessons

15 Jan 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 11.827 Shaan Puri

All right, look, on YouTube, everybody talks about how they're crushing it. Every business podcast, every business influencer is talking about how great everything is going. But on today's podcast, my buddy Nick is coming on and he's doing the opposite.

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Chapter 2: What mistakes did Nick Huber learn from his biggest acquisition?

11.947 - 30.633 Shaan Puri

He's talking about a bunch of the big mistakes he's made. He's eating humble pie publicly on the podcast today and talking about some of the things he's learned from it. So I want you to tune into this episode. He's talking about how he made the biggest acquisition of his life when he bought somewhere.com, how he might've screwed up certain things and how he's trying to recover from those.

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31.073 - 39.044 Shaan Puri

It's another side to Nick. If you know Nick, he's, he's, he's a popular guy online, but you don't always get to see the, uh, the humble side. And so I think it's a great episode with Nick. Enjoy.

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Chapter 3: How did buying a domain name impact Nick's business?

39.645 - 47.115 Unknown

I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on a

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47.551 - 50.137 Shaan Puri

All right, what's up? We got Nick Huber here, friend of the pod.

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Chapter 4: What is 'new owner syndrome' and how did it affect Nick?

50.377 - 52.582 Shaan Puri

Nick, what's up, man? Sean, thanks for having me.

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Chapter 5: How can you effectively hire overseas talent?

52.602 - 75.905 Shaan Puri

It's been a long time. Dude, you wrote something. So we have every guest do a little prep doc of like, hey, what are some things on your mind, stories, ideas that you want to share? And you wrote one that I think is... Very interesting to people who've been following Nick Huber. So you built up this personality online of being confident, borderline cocky. You know, you have strong opinions.

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76.426 - 90.906 Shaan Puri

You are not afraid to piss some people off. And you said this in the document. You said, I have been humbled off my cocky attitude in my 30s. Is this a, do we have a heel, what's the, a face turn like in wrestling where the bad guy becomes good? What's going on?

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90.886 - 105.086 Nick Huber

Yeah, man. I think the last five years in business... I mean, five years ago, you guys had me on the pod. I felt like I knew everything, man. And I think it was that irrational confidence early in my career that I wouldn't trade for anything because I think it led to a lot of success and me putting myself out there.

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Chapter 6: What lessons did Nick learn from his experience with holdcos?

105.106 - 116.423 Nick Huber

But... yeah, man, like you just realize that business is hard. Business is really hard. So it's not the same as it was 2024, 2025 are not the same as 2022, 2023 for any entrepreneur I know.

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117.104 - 138.839 Shaan Puri

So give me an example of how Nick, what Nick was thinking then versus Nick thinking now, because there's this great phrase, everyone's a genius in a bull market. I think part of what you're going to talk about is like back in 2020, 2021, 2019, like during that era, it felt like you could do no wrong. But like, give me, Nick back then, he was thinking X, Y, Z about himself or the world.

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139.02 - 140.082 Shaan Puri

And now what is Nick thinking?

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140.643 - 147.619 Nick Huber

I thought business was easy. I thought building executive teams was easy. I thought customers just came. I thought I could do no wrong because I had this personal brand.

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Chapter 7: What are the challenges of running a self-storage business?

148.261 - 156.595 Nick Huber

Started all these companies, started 10 plus companies over a three-year period. The Midas Touch. Four of them have been shut down. So, yeah, it's not all roses.

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Chapter 8: How did Nick's business adapt after the acquisition?

157.417 - 175.483 Shaan Puri

It's not all roses. But you are, you know, I guess, older and wiser now. And it's sure some things shut down, but other things you've sort of doubled down on and have started to work. What do you think caused that? Was it just market kicking your ass a little bit in certain areas that sort of made you reassess? Were you wrong about a specific thing?

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175.75 - 196.186 Nick Huber

I thought with a personal brand that's strong enough, you could get into an agency business of any kind and go to the moon. Whether or not you do a couple things right, a couple things wrong, whatever. And then, yeah, the algorithm changed. The business got a little harder. People started really watching how they're spending money. So I just think it's harder now than it was, man.

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196.626 - 199.311 Nick Huber

I know a lot of people who are making less money now than they were three years ago.

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199.747 - 214.515 Shaan Puri

Right, right. Okay, I want to jump around into some of your new ideas. So things you're feeling, thinking right now. So, you know, you mentioned being sort of humbled and you mentioned your portfolio going from... How many companies did you have kind of like at your peak and how many do you have now?

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214.655 - 220.827 Nick Huber

11. Yeah, I started 11 companies from, you know, 2016 was my first...

220.807 - 226.536 Shaan Puri

You were like, I'm going to do an SEO company. I got a storage company. I got a, what else did you have? You had a bunch of others.

226.556 - 242.8 Nick Huber

Yeah, I had a pay-per-click marketing company called Ad Rhino. I had a sales consulting company called Huber Method. I had a business brokerage. I had, you know, on and on and on. So I went on a phase where I was like, I can't, I got the hot hand. My audience is super powerful. Like, let's scale up some companies.

243.521 - 254.794 Shaan Puri

Do you remember at your peak what the... group revenue or of the companies you owned, the majority of group revenue or cashflow was at the peak? Because it was working for a little while, right?

255.234 - 275.316 Nick Huber

Yeah, well, group cashflow right now is actually way higher than it was, but it's only because of like a three-headed monster of the companies that rose to the top. So it's kind of like a power law thing, right? But of the six bottom ones, I mean, we were up to half a million dollars a month, maybe of total revenue. And I shut down four and two of them are, you know, treading water right now.

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