Nick Huzar
speaker
50 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Nick Huzar’s voice in public audio — every appearance, attributed to the second.
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Appearances
Well, we got lucky because... We were in the beta for Facebook mobile ads. So at the time, Facebook used to have these ads and I'm dating myself. It's way back before that mobile app. I don't know how many of your listeners even remember that world. But they had these ads that were in the bottom right gutter and they were small and they didn't convert very well.
But then my co-founder said, hey, there's this beta for mobile ads. You want to try it? And this is when we had like no money. I said, sure, maybe like 50 bucks. But keep in mind, we were geo-targeting kind of like around our office and it was working. It was pretty effective. We could really target the type of audience that we wanted. So we were pretty fortunate being in the beta that it wasn't
available to everybody. So pretty quickly we dominated Seattle. We got a lot of coverage in Seattle and that kind of helped to kind of us to understand kind of market dynamics and how we could target locally. But I I'd say probably without, without a smartphone or without Facebook, there probably would be no offer up. Wow, crazy.
Yeah. Mostly. Sometimes there's nuances, like a black leather couch might be really well in Seattle, but not in Arizona. Nobody wants that hot black leather couch in Arizona. So I think there's nuances like that. But in general, I think where we became, I would say, world class is... local marketing.
I would say the OfferUp team, when it comes to understanding local market dynamics, buying and selling behaviors, how far people are willing to drive to get things, I think we're best in class with that because we've been doing it for a decade.
actually more about the products so um you know offer up sales billions of dollars of furniture every year right so like like clearly couches and things like that do very well because we all need them and they're very much a local product so uh we really tried to showcase all the the great things that were on the marketplace that had to yield the best results for us
exactly and you see certain items i remember the first time i saw a car or first time i saw a boat and then right after that within a few weeks you saw way more boats oh wow you know you name it i've seen it how did you feel going from like you know cheap items couches and then it's like now you start seeing ten thousand dollars right like that's great yeah
seeing jets lamborghinis like you name it it's it's cool to just see how far it will go like i have my my house here that when i moved in here it was all like a jungle and i want to do a bunch of
landscaping out front and i was tired of doing this and i think i was complaining the next day in front of a vendor well the vendor happened to be an offer up user he goes you should just post it for free and offer up and somebody will rip out all your plants for you again no way sure enough get it my whole front of my yard was empty in two days well what would what was the coolest the item where you like text your team and friends like wow look what just got posted did you ever have one where it was like super cool
I don't know, there's so much. So our office was always furnished from offer up, like the whole thing, like down to the other than I'd say the laptops, every single thing in the office was from offer up. So there's been so many neat things. Like we have a Star Wars room. It's one of my favorite rooms. It has all these life-size Star Wars characters. Yeah.
uh you know we have this our boardroom table it took about 18 guys to get it in because it is massive it's just this huge table that we found on there uh we have we have another dining table that was actually a bowling lane okay it was all up over the years and somebody um kind of put these big you know steel frames on it and made it a cool table so it's just it's kind of a cool showpiece when people come by the office because there's so many different things there
Yeah, well, if you think about just your own, most people's buying and selling behavior, the good thing, and one of the reasons we started with goods is we all have a need to get things and get rid of things. Yeah, it is a pretty common thing. And so that in its own nature creates natural re-engagement, right? So maybe you're posting an item for sale, then you come back and you buy another item.
Like I wasn't looking for a painting, but I saw it, I was like, that's kind of cool. My wife hates it, but I like it. And so it kind of just works out that way sometimes. So people generally engage in OfferUp. The idea with it to be a very visual experience was to make it kind of like this treasure hunt. So people engage more on OfferUp, like social media, less like...
you know, kind of real just shopping. I have an intent. I'm in there to get my thing and I'm out. Like they just kind of browse. So pretty, pretty often. And so for us, I think the next leg for us is giving people even more reasons to come back. Like, man, I need services on my house or I need local jobs or, you know, I'm a small business owner. How do I drive more people into my establishment?
OfferUp's perfect for that because we have so much kind of local activity. So, That's a big part of looking at is like, what else can we do now that we have this big audience?
Well, I think because they have so much engagement, it's worth trying these different verticals and seeing if our customers like it. And so, you know, I think we'll constantly be trying new things and seeing, you know, and seeing if people find it really valuable. But I think that's one of the advantages we have because we are a top of mind brand and people come back.
So, I mean, you name it, we will play with it and we'll look at doing it. It doesn't mean that people are going to like it necessarily, but we should still try and do it.
Yeah. I mean, I think all companies need to keep growing. Like no one ever sits in stasis. If you sit in stasis too long, you're just slowly dying, in my opinion. And so that becomes hard as companies get bigger because they do become risk adverse. Things can slow down the machine. And so you sometimes need to just lean in and take calculated bets and see what's going to work.
But sometimes it's not always intuitive. Like most people don't know, I think, AWS and Amazon. You know how that started? They had a bunch of extra computers. And then someone's like, well, what if we just put this on? What if we kind of use this? What are we going to do with all this? Right. So sometimes that's how good ideas come about.
And you just need to have, I'd say, someone, you know, the executive team or the CEO say, hey, we're going to go try this. And the key is. You know, you don't always bet the farm, but in some cases you need to. Like Facebook is a good example. Mark Zuckerberg says we're going all in on mobile phones. And I think that was the right call because that created so much more engagement for Facebook.
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