Nick Huzar

I get so many no's all the time. And look, half the country's installed OfferUp now. I think that shows just a relentless maybe ignorance and just like passion for something. But also I knew, I looked at the other products and I wasn't delusional. And I just felt like we could build a better product. I'm like, we could do it better. And so I think...

I get so many no's all the time. And look, half the country's installed OfferUp now. I think that shows just a relentless maybe ignorance and just like passion for something. But also I knew, I looked at the other products and I wasn't delusional. And I just felt like we could build a better product. I'm like, we could do it better. And so I think...

There's kind of a balance of that that you have to strike. And I think a relentlessness when you're building the company. People are too impatient, especially in this day and age. We're all in the TikTok swiping mode. And to build companies, it scales really hard. And it takes a long time. And I think most people just give up.

There's kind of a balance of that that you have to strike. And I think a relentlessness when you're building the company. People are too impatient, especially in this day and age. We're all in the TikTok swiping mode. And to build companies, it scales really hard. And it takes a long time. And I think most people just give up.

There's kind of a balance of that that you have to strike. And I think a relentlessness when you're building the company. People are too impatient, especially in this day and age. We're all in the TikTok swiping mode. And to build companies, it scales really hard. And it takes a long time. And I think most people just give up.

There was plenty of days to give up in the early days that we were doing it.

There was plenty of days to give up in the early days that we were doing it.

There was plenty of days to give up in the early days that we were doing it.

Yeah. So we, again, going back to that circle idea, like, okay, what is the metric you're trying to move? And so we tried every experiment you could imagine. Like we even rented a long haul moving truck and put a thousand helium balloons in there with off-road branding. And we went to the densest neighborhood we can find and we just blanketed it with off-road branding. It looks cool.

Yeah. So we, again, going back to that circle idea, like, okay, what is the metric you're trying to move? And so we tried every experiment you could imagine. Like we even rented a long haul moving truck and put a thousand helium balloons in there with off-road branding. And we went to the densest neighborhood we can find and we just blanketed it with off-road branding. It looks cool.

Yeah. So we, again, going back to that circle idea, like, okay, what is the metric you're trying to move? And so we tried every experiment you could imagine. Like we even rented a long haul moving truck and put a thousand helium balloons in there with off-road branding. And we went to the densest neighborhood we can find and we just blanketed it with off-road branding. It looks cool.

So imagine coming to a neighborhood everywhere you looked. And my theory was like, it was the idea was, hey, we're going to, it's like lighting the, lighting a brush fire. Like, hey, we can get everyone to buy and sell and maybe that's the spark and that kind of expands. that was a big waste of time. Didn't really do a whole lot, but it gives you an idea of the type of experiments that we ran.

So imagine coming to a neighborhood everywhere you looked. And my theory was like, it was the idea was, hey, we're going to, it's like lighting the, lighting a brush fire. Like, hey, we can get everyone to buy and sell and maybe that's the spark and that kind of expands. that was a big waste of time. Didn't really do a whole lot, but it gives you an idea of the type of experiments that we ran.

So imagine coming to a neighborhood everywhere you looked. And my theory was like, it was the idea was, hey, we're going to, it's like lighting the, lighting a brush fire. Like, hey, we can get everyone to buy and sell and maybe that's the spark and that kind of expands. that was a big waste of time. Didn't really do a whole lot, but it gives you an idea of the type of experiments that we ran.

So, you know, we ran everything, we measured everything. And ultimately we tried things like Google and Facebook that yielded pretty good results. And we kept doubling down on that and, you know, kind of repeated that playbook throughout the country to the point when you get enough scale, you don't have to really market as much locally. You could just do it, you know, nationally, but,

So, you know, we ran everything, we measured everything. And ultimately we tried things like Google and Facebook that yielded pretty good results. And we kept doubling down on that and, you know, kind of repeated that playbook throughout the country to the point when you get enough scale, you don't have to really market as much locally. You could just do it, you know, nationally, but,

So, you know, we ran everything, we measured everything. And ultimately we tried things like Google and Facebook that yielded pretty good results. And we kept doubling down on that and, you know, kind of repeated that playbook throughout the country to the point when you get enough scale, you don't have to really market as much locally. You could just do it, you know, nationally, but,

And so over the years, we started to spend more time doing that. I mean, you name it, we've done TV, radio. I don't know if we've ever done a billboard, but we've tried a lot of experiments. So I think in the early days, it's about thinking about as many ideas as you can and how fast can you test and work. to see what, which one of those moves the needle. We didn't, we didn't know, honestly.

And so over the years, we started to spend more time doing that. I mean, you name it, we've done TV, radio. I don't know if we've ever done a billboard, but we've tried a lot of experiments. So I think in the early days, it's about thinking about as many ideas as you can and how fast can you test and work. to see what, which one of those moves the needle. We didn't, we didn't know, honestly.

And so over the years, we started to spend more time doing that. I mean, you name it, we've done TV, radio. I don't know if we've ever done a billboard, but we've tried a lot of experiments. So I think in the early days, it's about thinking about as many ideas as you can and how fast can you test and work. to see what, which one of those moves the needle. We didn't, we didn't know, honestly.