Nick Huzar

Well, we got lucky because... We were in the beta for Facebook mobile ads. So at the time, Facebook used to have these ads and I'm dating myself. It's way back before that mobile app. I don't know how many of your listeners even remember that world. But they had these ads that were in the bottom right gutter and they were small and they didn't convert very well.

Well, we got lucky because... We were in the beta for Facebook mobile ads. So at the time, Facebook used to have these ads and I'm dating myself. It's way back before that mobile app. I don't know how many of your listeners even remember that world. But they had these ads that were in the bottom right gutter and they were small and they didn't convert very well.

Well, we got lucky because... We were in the beta for Facebook mobile ads. So at the time, Facebook used to have these ads and I'm dating myself. It's way back before that mobile app. I don't know how many of your listeners even remember that world. But they had these ads that were in the bottom right gutter and they were small and they didn't convert very well.

But then my co-founder said, hey, there's this beta for mobile ads. You want to try it? And this is when we had like no money. I said, sure, maybe like 50 bucks. But keep in mind, we were geo-targeting kind of like around our office and it was working. It was pretty effective. We could really target the type of audience that we wanted. So we were pretty fortunate being in the beta that it wasn't

But then my co-founder said, hey, there's this beta for mobile ads. You want to try it? And this is when we had like no money. I said, sure, maybe like 50 bucks. But keep in mind, we were geo-targeting kind of like around our office and it was working. It was pretty effective. We could really target the type of audience that we wanted. So we were pretty fortunate being in the beta that it wasn't

But then my co-founder said, hey, there's this beta for mobile ads. You want to try it? And this is when we had like no money. I said, sure, maybe like 50 bucks. But keep in mind, we were geo-targeting kind of like around our office and it was working. It was pretty effective. We could really target the type of audience that we wanted. So we were pretty fortunate being in the beta that it wasn't

available to everybody. So pretty quickly we dominated Seattle. We got a lot of coverage in Seattle and that kind of helped to kind of us to understand kind of market dynamics and how we could target locally. But I I'd say probably without, without a smartphone or without Facebook, there probably would be no offer up. Wow, crazy.

available to everybody. So pretty quickly we dominated Seattle. We got a lot of coverage in Seattle and that kind of helped to kind of us to understand kind of market dynamics and how we could target locally. But I I'd say probably without, without a smartphone or without Facebook, there probably would be no offer up. Wow, crazy.

available to everybody. So pretty quickly we dominated Seattle. We got a lot of coverage in Seattle and that kind of helped to kind of us to understand kind of market dynamics and how we could target locally. But I I'd say probably without, without a smartphone or without Facebook, there probably would be no offer up. Wow, crazy.

Yeah. Mostly. Sometimes there's nuances, like a black leather couch might be really well in Seattle, but not in Arizona. Nobody wants that hot black leather couch in Arizona. So I think there's nuances like that. But in general, I think where we became, I would say, world class is... local marketing.

Yeah. Mostly. Sometimes there's nuances, like a black leather couch might be really well in Seattle, but not in Arizona. Nobody wants that hot black leather couch in Arizona. So I think there's nuances like that. But in general, I think where we became, I would say, world class is... local marketing.

Yeah. Mostly. Sometimes there's nuances, like a black leather couch might be really well in Seattle, but not in Arizona. Nobody wants that hot black leather couch in Arizona. So I think there's nuances like that. But in general, I think where we became, I would say, world class is... local marketing.

I would say the OfferUp team, when it comes to understanding local market dynamics, buying and selling behaviors, how far people are willing to drive to get things, I think we're best in class with that because we've been doing it for a decade.

I would say the OfferUp team, when it comes to understanding local market dynamics, buying and selling behaviors, how far people are willing to drive to get things, I think we're best in class with that because we've been doing it for a decade.

I would say the OfferUp team, when it comes to understanding local market dynamics, buying and selling behaviors, how far people are willing to drive to get things, I think we're best in class with that because we've been doing it for a decade.

actually more about the products so um you know offer up sales billions of dollars of furniture every year right so like like clearly couches and things like that do very well because we all need them and they're very much a local product so uh we really tried to showcase all the the great things that were on the marketplace that had to yield the best results for us

actually more about the products so um you know offer up sales billions of dollars of furniture every year right so like like clearly couches and things like that do very well because we all need them and they're very much a local product so uh we really tried to showcase all the the great things that were on the marketplace that had to yield the best results for us

actually more about the products so um you know offer up sales billions of dollars of furniture every year right so like like clearly couches and things like that do very well because we all need them and they're very much a local product so uh we really tried to showcase all the the great things that were on the marketplace that had to yield the best results for us

exactly and you see certain items i remember the first time i saw a car or first time i saw a boat and then right after that within a few weeks you saw way more boats oh wow you know you name it i've seen it how did you feel going from like you know cheap items couches and then it's like now you start seeing ten thousand dollars right like that's great yeah

exactly and you see certain items i remember the first time i saw a car or first time i saw a boat and then right after that within a few weeks you saw way more boats oh wow you know you name it i've seen it how did you feel going from like you know cheap items couches and then it's like now you start seeing ten thousand dollars right like that's great yeah