Nick Loper
speaker
293 appearances
3 recordings
1 series
first heard Dec 2024
last heard Feb 2025
Nick Loper’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
But at a certain point, you're like, well, you still have to do right by the audience.
My boss might disagree, but I think it made me a better employee where at my day job, my old day job, I was at the bottom rung of this Fortune 500 company. But by nights and weekends, I was the CEO of my own little project. And there's some entrepreneurial upside to it that maybe it doesn't scale to quit your job, but there's still some benefit of doing that. And you can think of it in terms of
The side hustle snowball is a framework that we talk about where you've itemized out your expenses from smallest to largest. It's like everybody wants the side hustle that erases their mortgage or their rent. And that's a great goal to have. But like, could you pay for your car insurance? Could you pay for your cell phone bill? Could you erase your gym membership or whatever?
Celebrating those small wins, because I think there's some value in that too, like erasing those expenses with new income.
Yeah, there's some element of that whole digging your well before you're thirsty thing. There's a lot of stress. You're one layoff away or one bad meeting away in some cases from having your income go to zero. That's a really stressful position to be, like a really fragile way to live. So I think there's definitely some of that security benefit.
It's not going to be immediate, probably, but it's something you can stack up over time. I think Reid Hoffman has the quote about You know, an entrepreneur is somebody who jumps off the cliff and figures out how to build their airplane or their parachute on the way down. What side hustles allow you to do is just reduce the height of the cliff. That sounds terrifying.
It's like, well, we can make it just a step off instead of this huge leap of faith.
Yeah, we came across one that would probably not check this box. It was called Porch Pumpkins. You know, you can check her out on Instagram at Porch Pumpkins. You're selling a million dollars a year worth of decorative, piling up pumpkins on people's porches for Halloween and Thanksgiving. I don't know if I would call that a recession-proof business, but... Fantastic.
Good on you for tapping into this demand where, you know, you kind of go down Maslow's hierarchy, right? Where, you know, food and shelter all the way up to self-actualization. And so the harder times get, the more people are focused on basic needs. And so if you're providing something...
In that realm, even if it's a food delivery service or maybe the food delivery budget gets cut back, but like you're lowering, going lower down on that hierarchy of needs. It really comes down to solving people's problems. I think about what I spend money on in my own day to day. It's like, make this pain go away.
You know, it's so much easier to sell pain pills than it is to sell vitamins, even if the vitamins might be better for you long run. But if you can figure out what people's pains and problems are, and especially solving those for a business customer generally has more money to spend, that's probably where I would play. Everybody knows at least one entrepreneur and you can start that conversation.
What's really bothering you these days? Or what are the biggest bottlenecks? Or what are the biggest pain points? And even if you got nothing to sell right now, but it's just, you're trying to probe for potential issues and pain points and get that conversation going.
Yeah. So maybe the gold rush here is a Pinterest trend around nice looking porches or holiday decor. She's like, well, shoot, you know, I can get pumpkins by the dozen. I'll pile them up. I'll make them look nice. I don't know if she has a background in interior or exterior design or landscaping or anything, but you're like, I get it. They look nice.
But is that something that's people, I mean, she found, booked out a million dollars worth of business sold out by August. And it's like, There's a niche for everything.
Those are the ones that always are super fun to share. It's like, nope, never knew you could make money doing that.
Maybe another example is the world of podcasting, especially during the pandemic. Well, everybody and their brother is starting a podcast. And so what shovels could you sell into that gold rush? Maybe it's editing services. Maybe it's the ad broker sales. Maybe it's the recording platform software.
If you have more technical development side of things, microphones, thinking of what are those trends and gold rushes that you could go and provide some type of service for.
Sure. Maybe you're an early adopter. How can you use AI tools to provide some sort of service to somebody who either doesn't know how to do it, doesn't want to learn, and they can improve some process flow in that way. We've seen people piggybacking on the popularity of other software tools, where if you are a
Notion expert or a pipe drive expert or HubSpot or HoneyBook was one that we had on the show recently. You can help other companies implement this. You've already got the proven templates. And the advantage is there's already some level of awareness and search demand. People are typing in questions into YouTube about these different software tools. Well, how do I do such and such in this thing?
You create that video content and, you know, hey, I'm an Asana consultant and today we're going to learn how to do blah, blah, blah in Asana or HubSpot or QuickBooks or whatever it is.
Showing 181–200 of 293 · page 10 of 15
← Previous
Next →