Nick Loper
speaker
293 appearances
3 recordings
1 series
first heard Dec 2024
last heard Feb 2025
Nick Loper’s voice in public audio — every appearance, attributed to the second.
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Appearances
Totally, totally. Yeah, the furnishings, everything.
Oh my gosh, the most profitable one that comes to mind from recent memory, this guy must have just been printing money. This is a web design service called 180sites.com. I think because he started initially charging 180 bucks, I think the pricing has changed, but focusing almost exclusively on building websites for pressure washing companies. So take this and run with this in any niche imaginable.
If he's doing this, just focus on building sites for pressure washers. Like typical web design might be sold as $5,000 upfront cost to be able to do this website. Flips that on its head, hey, I'm just gonna charge you 180 bucks a month, 200 bucks a month for a two-year contract and then ongoing maintenance. After that, we're gonna host the site. If you need any updates, we'll get those done.
We'll make sure it's secure and represents your business well. And because his customers, well, it only takes one extra job or half of an extra job to pay for this fee every month. It was a pretty easy sell. And when we recorded, he had just had his first $100,000 month. And it was this recurring revenue business model. And it gets easier.
With every client you do, you add that to the existing template. You're not starting from scratch every single time. It's like, it probably doesn't take you. very long to recoup your costs. He's like, no, after month two or whatever, we're broken even and the rest is gravy. It's like insane profit margins run by a primarily overseas team.
I think if somebody outside of a pressure washing company came to him and asked him to build a site, he'd absolutely do it. But that was the bread and butter. And because you had, at this point, several different templates, we'll pick or choose which one you like, and we'll build that out for you. And so that added to the economies of scale and efficiencies of it.
It's a really interesting place to be right now because on the one hand, as a content creator, as a user, it has improved certain processes, has made things more efficient. At the same time, the AI snippets in Google are taking some of our traffic. It is a challenging place to play. Like a year and a half ago, we recorded this episode on doing faceless YouTube content.
try and win the viral lottery, create a video around some topic that's already trending. And it was hire a script writer. It was hire a voiceover artist. It was hire a video editor and then hire a thumbnail designer. And we talked to the guy a year later. It was like, well, now we got ChatGPT writing the scripts. Now we've got AI narration.
Now we've got, I think he still had a human video editor compiling stuff. It was like several of these different roles had been replaced by AI or 80% of it replaced by AI. I still go in and edit that script to make sure it is correct. But it was really interesting to see how some of the previous freelance talent at the low end got evaporated within a year.
More worried about like deep fake stuff is somebody with hours and hours of their voice on the internet. Have you played around with 11 Labs at all? And like the voice cloning?
Yeah, it's crazy. And maybe it's just me. It's like, I know that I didn't speak it, but it sounds pretty good. Like, yeah, that sounds like me. I'll give it to you.
Yeah, that was an episode concept we were thinking of throwing out for Halloween. Like, could we do 100% zombie Nick episode? Through 11 knobs and like, ah, we ended up going with a different concept for that episode. But you could do little segments.
And absolutely, if you need to tweak something in that commercial and you don't have your recording equipment handy, it's like, oh, just, okay, we'll swap out that word for that word. And it sounds just fine.
One cool one that we're using on the video front, the bottleneck is still in scripting. And so we're still working on ChatGPT, like how to turn this blog post into a compelling video script and priming it in such a way. It's like you wouldn't just read off the blog post, like that wouldn't play very well.
But there's this tool called Pictori, which we've been using for the last several months, where you... Upload the script, you upload your voiceover narration, and it pulls in hundreds of stock video clips that would have taken me or a human editor hours and hours and hours of tedious manual labor to do that and splice that together. It does it in just a few minutes.
And I think it creates a pretty visually compelling video without you having to be on camera. I'll introduce the topic, you know, talking head so they like know that it's an actual person for the first time. five or 10 seconds. And then it's just rolled this tape and it's pretty visually compelling. And some of those videos have done pretty well.
Victoria. I got to do a whole, I need to do a whole video kind of demo on our use case for it.
The most common pushback that I get is, well, yeah, but you're still trading time for money. I'm doing that at my day job. Why would I want to do that as a side hustle? That's the most common pushback that I get. Nathan Berry has what he calls his ladders of wealth creation.
And it starts with you trading time for money, either at a job or as a freelancer, consultant, service provider of some sort. You almost have to start there to build up some entrepreneurial skill set and build You know, you can skip to the end, like his top ladder is products and software and all the recurring revenue types of passive income businesses that everybody wants.
You can skip some steps, but you can't skip learning the skills. And so you've got to work your way. And I was a little bit surprised to find that more guests started with a service business than any other business model, because it's like it doesn't have that allure of passive income, but it's not necessarily where they end up. It's like, OK, that's where I start. And then it sparks customers.
Showing 201–220 of 293 · page 11 of 15
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