Nick Martell

Gucci is going to handle the externals in the deal.

The Italian style, the luxury legitimacy, and to distribute them in 500 retail stores.

Basically, Google's bringing the chip in hopes Gucci brings the hip.

And you got to give Google credit.

They're learning from their mistakes here.

Do you remember Google Glass, the original smart glasses from 2013?

Jack, the ultimate tech punchline.

It set smart glasses back like 10 years.

But Zuckerberg cracked the code, avoided the destiny of Google Glasses by hooking up with Ray-Ban.

That's right.

Zuck has sold 7 million Meta smart glasses just in the last year.

And this year, Meta is adding Oakley.

So you got Oakley smart glasses for sport use cases and Ray-Ban for lifestyle.

So let's look at the situation on the battlefield in smart glasses.

It's Meta Ray Bans versus Google's Gucci coming soon.

Which reminds us of a takeaway we did five years ago.

Oh yeah.

The ugly test.

If a tech wearable makes you look ugly, it's not going to sell.

Besties, you ever seen an Apple Vision Pro in the wild?