Nick Martell
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Appearances Over Time
Podcast Appearances
The original Snapchat smart glasses were 130 bucks.
Remember, they sold them out of those random pop-up vending machines.
They were kind of cute.
They took 10-second videos and synced directly to your Snapchat account and then would disappear.
Spectacles version 2 was slimmer.
Version 3 had better tech.
But one problem, none of them sold.
Yeah, V4, V5, they never even reached us consumers.
Oh, man.
Add it all up and Snapchat has spent 10 years and $1 billion on smart glasses that nobody wanted to buy.
Because the only thing they have to show for this huge initiative is meta Ray-Ban glasses.
That's right.
Another OG Snapchat idea that got zucked by zuck.
And yet Snap CEO Evan Spiegel, who has 51% voting control of this tech company, refuses to give up on glasses.
That's right.
He recently spun off his hardware division as a separate business to accept outside investors for the first time.
Because he has a 2020 vision of his goal.
Beat Zuckerberg, the guy who loves to copy him with smart glasses.
In fact, this Snapchat founder, his LinkedIn profile says his title is really...
VP of product at Meta.