Nick Martell

It's a big question that a lot of ambitious millennials in the workplace, but also the yetis and besties of our audience who are starting companies want to know more about.

So Ben, what advice would you give to people who are feeling torn about whether, you know, not as much on a private capacity.

I think people understand whether they should speak up or not about the issues they're passionate about.

But on like a work capacity, what do you think about

free speech and political outspokenness when it comes to the brand that you're leading or the company that you're working at?

Should an entrepreneur, should an employee take a side on something publicly?

And what do you think then, Ben, though, of the customer challenge?

Like if you're a brand that does get political and speaks out openly like you're saying, what do you say to your fans who love your product but may be upset or offended by a side that you're taking on something and have to live with that challenge?

Have you ever encountered a customer that says, man, I,

I freaking love white supremacy, but I also love half-baked and I don't know what to do.

Well, Ben, maybe to back up a little bit, to understand the current predicament that the brand you built finds itself in.

Because Jack and I were talking about this.

This is the crux of the interview question.

And what leads us to this wild moment for you today, which is like, is it more profitable for a brand to be partisan or to stay out?

And Jack and I were discussing this for our own business too.

And we were talking about how, you know, it may be industry dependent to some degree, like in ice cream.

There is no gelato that has a political opinion out there, right?

Like you guys have a political opinion.

And that is a differentiator.

It stands out.