Nick Martell

It's a competitive advantage.

We're in the media industry.

And so for our podcast, if we were focused on our political opinions, we'd kind of be like every other show out there.

And maybe more of the differentiator for us is actually focusing on entertainment and the business insights and not getting into the commoditized, what's your thought on this controversial issue?

So is there an angle here where it also is industry dependent if you're trying to make this decision?

Jack, on that note, I think you could sprinkle on some context to take us to the business beef.

So Ben, to understand the current predicament that your brand finds itself in, which we're about to get to, you need to start with the acquisition that happened in the year 2000.

You and Jerry sold Ben & Jerry's to Unilever for $326 million.

I guess the quick and short question is, why did you sell?

I mean, this is, that is wild.

You pulled off something that Jack and I think was unprecedented in the history of capitalism.

Jack and I call this the double dip, by the way, Ben.

Yeah.

Thank you.

Right?

Because like most founders have to choose between being rich or being king.

They give up control to get rich or they give up money to keep control.

And you kind of got both.

You sold the company for a huge payout, but the company that bought Ben & Jerry's did not acquire control of Ben & Jerry's.

We've never seen anything like it before.