Nick Martell

If it can.

This is Butlerfication.

Now, besties, we know what you're thinking before we jump to the story.

This is about an epipreneurship, right?

Like Bill Gates' daughter, her worst startup's worth millions of dollars.

Well, let's give this idea a chance.

It's a pretty great idea.

It is, because Phoebe Gates and Sophia Chiani were roommates over at Stanford University, and they had a love-hate relationship with their closet.

So last year, they launched an app called Fia.

The first two letters of one of their names, the last two letters of the other's name.

Fia is an AI shopping agent, basically a self-shopping wingman.

Yeah, it's like a digital version of that friend who would actually go into all the changing rooms with you, unlike anyone else.

And they raised an $8 million seed round from Kleiner Perkins, Haley Bieber, Sheryl Sandberg, and Kris Jenner, among others.

Basically a cap table with the rare combination of Hollywood, Silicon Valley, and Bravo TV.

Well, with that momentum, they just raised another $30 million to reach a $180 million valuation.

And impressively, none of it from her dad, Bill Gates.

Or her mom, Melinda Gates.

And already, Fia has 1 million downloads and 6,000 retail partners on their e-commerce platform.

They even launched a podcast to promote their business.

and have 2 million followers on social media.