Nick Martell

So they don't even have to pay for marketing.

This is a business that Miranda Priestly would actually be interested in.

And they're using the fashion world to pioneer a new concept that we call AI shopping arbitrage.

Jack, could you sprinkle on some financial context for arbitrage, please?

Arbitrage is a financial situation where you can profit off of a different price in different markets on the same product.

For example, you can buy something for 50 bucks over here because you know you can sell it for 100 bucks over there.

And the same opportunity exists for clothing.

If you're willing to do resale or secondhand.

And if you have access to all the clothing apps out there, like a maxi floral print dress over at Anthropologie, right now that's going to cost you 200 bucks.

But the Fia app will tell you that the same dress is available on Poshmark for 80 bucks or on the RealReal for 75 bucks.

You see, AI finds the cheaper version of the same dress.

It's basically like Queer Eye for the Straight Guy meets the Eye of Sauron.

Or as they say, style meets sustainability, which Bill Gates would be proud of.

But what Jack and I find fascinating is that it turns shopping into investing.

Right, Jack?

Because Fia also launched a product called Should I Buy This?

Which is an AI browser extension that can help you girl math your way into buying that item.

Because you see the resale value of the clothes.

Like, yeah, this coach handbag cost a thousand bucks, but it says you can sell it for 800 bucks on resale markets and the secondary values going up.

That helps you justify the purchase because it kind of only feels like you're spending 200 bucks.