Nick Martell

I mean, Jack, I didn't buy the handbag.

The data made me do it.

So that's Fia's business model.

One challenge, however, is behavioral.

Right.

Using an AI agent to find you the best item is efficient, but does it kill the joy of the treasure hunt and shopping in person?

Another risk to the business, Sam Altman.

Like, Jack, you could ask Fia's AI to help find you the lowest price, or will you ask ChatGPT to do that?

That's actually a risk for all these specialized AI apps.

The big general AI apps do it too.

What would Miranda Priestly do?

So Jack, what's the takeaway for our buddies over at FIA?

FIA represents the butlerfication of AI.

Yetis, everyone is trying to find ways to use AI to optimize their lives.

But you know what?

It's actually kind of hard.

The most common way, by far, is using it at work.

You want to boost your productivity, save the company money so you can get promoted, or at least not fired.

But in our personal lives, without the pressure of work productivity, you might be slower to adopt AI.

But FIA represents what we call the butler segment of artificial intelligence.