Nick Martell

Consumer sentiment right now is worse than the Great Recession of 08 and 09.

But there is hope, Yetis.

There is Obi-Wan level hope.

So Jack, what's the takeaway for our buddies over in the annoyance economy?

Maybe, just maybe, artificial intelligence can be your junk fee Jedi.

Yetis, right now, companies are using AI to accelerate the annoyance economy.

Because as the data shows, these annoying tactics work.

companies have a financial incentive to add that friction and annoyance.

Here's what Jack and I are thinking.

If marketers can use the dark side of the force, is there a good side?

We think so.

Best use case of AI is to do the stuff you don't want to do, like customer service interactions.

Yeah, your iPhone already has hold assist and it will let you know when you're off hold.

That's an AI feature.

And as AI-supported shopping proliferates, you can tell your AI to just avoid sneaky fees, find the better deals out there.

There is huge demand for an AI that fights the good fight for consumers.

You can even drop your CVS-length receipt from a hotel into Claude and have it look for the stuff you should fight back on.

And give you an argumentation on how to get it removed from the bill.

Or just do it itself.

Look, besties, we're fans of markets.