The Best One Yet

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

22 Dec 2025

Contributed by Lukas

Yetis, the 3 biggest forces in business in 2025? Trump, AI, & Affordability. For more on that? Look at every other newsletter, podcast, and social...

🍌⚾ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

19 Dec 2025

Contributed by Lukas

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-UEveryone laughed when Jesse and Emily Cole said they were going to save baseball by t...

✈️ “Living Inheritence” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

18 Dec 2025

Contributed by Lukas

YouTube won the rights to the Oscars… because everyone’s fighting for the Living Room TV.New travel trend? “Cousins Vacations”... Grandparents...

💳 “America’s Fave Gift” — Gift Cards’ surge. White House’s Tech Force. Zillow’s Name-Yo-Price. +Uber Eats Wrapped.

17 Dec 2025

Contributed by Lukas

1.6% of the US economy is Gift Cards… And 1 outta 7 of you will get a Starbucks one.The White House launched Tech Force... $200K/yr sabbatical to ma...

🎷 “Bubl-ionaire” — Michael Bublé Christmas. iRobot’s RIP. J.Crew’s Ath-ski-surewear. +AI Barbie.

16 Dec 2025

Contributed by Lukas

Michael Bublé is the top grossing musician every December… Here's how he won Christmas music.iRobot filed for bankruptcy… and the Roomba maker’...

💚 “Grinchonomics” — The Grinch’s anti-brand. Zegna’s $1K sneaker. Carvana’s crazy stock. +Dreidel Rally

15 Dec 2025

Contributed by Lukas

The Grinch is now the top-selling IP of the holidays… Because consumers prefer the anti-hero.Zegna’s $1,100 sneaker makes $160M/year… because th...

🐭 “WaltGPT” — Disney’s OpenAI deal. SpaceX’s $1 Trillion IPO. Savannah Bananas Interview. +Waymo backseat baby

12 Dec 2025

Contributed by Lukas

Disney invested $1 Billion in OpenAI… And licensed its top 200 characters to Sora.Elon Musk confirmed SpaceX plans to IPO in 2026… but it’s all ...

🥔 “Surge Potato Pricing” — Instacart’s personalized pricing. Utah’s for-profit football. Australia’s teen insta-ban. +In-N-Out’s 67.

11 Dec 2025

Contributed by Lukas

Instacart is testing different prices for different people... It’s Personalized Pricing.University of Utah athletics just sold to PE for $500M… Wa...

👰 “r/bride” — Reddit’s wedding surge. 401k “Modest Millionaires”. Farmer’s $12B bailout. +Pickle pop.

10 Dec 2025

Contributed by Lukas

Reddit’s wedding planning surge explains why the stock has 5X’d.1k millionaires are minted everyday from 401ks… Here's our 3-step financial advi...

🍦 “Fo-Sho” — 16 Handles’ return. Paramount’s hostile takeover. Sephora’s football strategy. +Bieber’s iPhone diss.

09 Dec 2025

Contributed by Lukas

Paramount is messing with Netflix’s Warner Bros Deal... It’s a Hostile Takeover.Sephora’s sales are all-time-high’ing… because beauty is a g...

🎬 “Batman’s New Boss” — Netflix’s buys HBO. Dubai’s AI restaurant. Nothing’s iPhone-killer. +Giant Santa shortage

08 Dec 2025

Contributed by Lukas

Buy tickets to “The IPO Tour” (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3...

🎟️ Our 2026 Live Tour: Tickets on sale

06 Dec 2025

Contributed by Lukas

Buy tickets to The IPO Tour ( our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11):...

🧙 “Predictable” — Predictions takeover news. Chanel’s subway runway. Trump’s Golden Ticket. +Pantone’s Color of 2026

05 Dec 2025

Contributed by Lukas

Buy tickets to “The IPO Tour” (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3...

🚨 “Sam-mergency” — OpenAI’s Code Red. American Eagle’s Anti-AI. Waymo’s safety report. +Wall Street Wrapped

04 Dec 2025

Contributed by Lukas

Waymo said their cabs are 90% safer than human-driven cars… then activated “crazy NYC cab mode”.American Eagle surged 15% thanks to Sydney Sween...

👊 “Kirkland vs. Trump” — Costco’s tariff lawsuit. Estée Lauder’s AI perfume. Dell’s $250 donations. +TBOY LIVE TOUR

03 Dec 2025

Contributed by Lukas

Buy tickets to the IPO Tour (our In-Person Offering)Feb 25th in Austin, TX: https://tickets.austintheatre.org/13274/13275 Mar 11th in Arlington, ...

🧘 “Downward-facing diss” — Lulu’s CEO beef. Top Gun’s Traders. Cyber Monday’s AI agents. +Goodwill’s Glam-Up.

02 Dec 2025

Contributed by Lukas

Lululemon’s Founder is trolling its current CEO… Did Lulu forget how to be cool?6 of the top 15 crypto-holding zip codes?... They’re military ba...

⌚ “Watch University” — Rolex’s apprenticeship. Advent Calendar Marketing. Ken Burns’ loooong strategy. +3am Cyber Monday.

01 Dec 2025

Contributed by Lukas

The Rolex CEO thinks Apple Watch actually helped Rolex sales… We’ll tell ya howKraft, Dior, & Skims all just launched Advent Calendars?... “...

📈 Jim Cramer: Why You Should Never Buy "Normal" Stocks

26 Nov 2025

Contributed by Lukas

Jim Cramer’s new advice ain’t what your parents told you — in fact, he says your mom’s "safe" stocks are a trap.Jim Cramer, the host of M...

😶‍🌫️🦃 “Green Wednesday” — Cannabis’ Thanksgiving surge. Wicked 2’s PG pop. Warren Buffett’s last letter. +Jack & Nick & Zuck give thanks.

25 Nov 2025

Contributed by Lukas

The 2nd biggest day of the year for cannabis? Thanksgiving Eve… California Sober has led to “Green Wednesday”Wicked 2 had a huge opening… for ...

🥛 “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

24 Nov 2025

Contributed by Lukas

The Gap stock surged 8% thanks to the Katseye music video… Gap is now a record label.The NFL can finally add 2 teams in Europe… thanks to Boom Sup...

🚗 Lyft's Bold New Strategy (with CEO David Risher)

21 Nov 2025

Contributed by Lukas

Lyft’s comeback story ain't Uber’s playbook — it’s something different.David Risher, Amazon employee #37 and now Lyft’s CEO, joins us to bre...

💃 “Destiny’s Chip” — Nvidia’s Beyonce earnings. Budweiser’s BeatBox acquisition. America’s smaller Zestimate. +Pickle Ball Ban

20 Nov 2025

Contributed by Lukas

Nvidia is carrying the stock market on its back… And just went full-Beyonce with its earnings.We predicted BeatBox would be the drink of the summer…...

🤑 “$2 to Hire Me” — Venmo’s resumés. Raising Cane’s secret sauce. Google’s MJ moment. +Bitcoin Home Heaters.

19 Nov 2025

Contributed by Lukas

Venmoing your future boss to get a job… that’s the wild new Hiring Hack.Google is the only stock up this week… Because Gemini is having its Mich...

🥶 “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.

18 Nov 2025

Contributed by Lukas

Bezos is Co-CEO of the mysterious “Project Prometheus”… his new AI startup treats space like a garage.Meadow Lane just opened the “Erewhon of ...

😬 “Millennial Cringe” — Sweetgreen’s low. Walmart’s villain-to-hero. Mini-Soap Drama surge. +Techie facelifts

17 Nov 2025

Contributed by Lukas

Walmart’s CEO retired… his boldest move? Raising pay 90% across the biz like Spiderman would.Sweetgreen, Warby Parker, Allbirds… it’s the Mill...

🏦 “Mergers & Athletes” — Goldman’s sports agency. Burberry’s british pivot. Sonder’s hotel drama. +RIP Penny

14 Nov 2025

Contributed by Lukas

Goldman Sachs bought a VC and a sports talent agency… because they take a tiny % of huge $$$.Burberry’s stock is up 50% on their British pivot…....

🩱 “Keeping Up With $5B” — Skims’ money situation. Country Music’s AI hit. Netflix’s theme park opens. +Harvard Grade InflAAAAtion

13 Nov 2025

Contributed by Lukas

The #1 country song in America was made by AI… It's the 1st of many future AI firsts.Kim Kardashian’s Skims hit a $5B valuation… Wall Street thi...

👵🏽🥡 “Silver Swipers” — DoorDash’s grannie growth. Softbank’s Nvidia ghosting. Italy’s Tortellini tariff. +McRib Bitcoin

12 Nov 2025

Contributed by Lukas

DoorDash is the fastest-growing brand in America… shockingly because of your boomers.Softbank sold all its $5.8B of Nvidia stock… because AI $ is ...

🤡 “Forced Fun!” — Target’s Smile Rule. Trump’s $2k Tariff Dividend. OneSkin’s dude beauty. +Starbucks’ Bear-ista.

11 Nov 2025

Contributed by Lukas

Target’s making workers smile if a customer is within 10 ft… but it’s not the only “Forced Fun biz.President Trump wants to send you … but w...

🦺 “How Vests Won Wall St” — Vest Szn. Duolingo’s unhinged mistake. Air Travel’s Expedia moment. +AI Dog Pawdcasters

10 Nov 2025

Contributed by Lukas

It’s Vest Season… So we tracked the history of Corporate America’s fave fashion to 1666.Duolingo’s stock had its worst day ever… because its...

🦈 “Doo-Doo-Doo” — Baby Shark’s IPO. 85% off Ozempic. Lyft CEO David Risher. +Restaurant Hottie AI

07 Nov 2025

Contributed by Lukas

President Trump struck a deal with Big Pharma for $150 GLP-1 drugs… a total euro move.On the 10th anniversary of the Baby Shark video… its owner P...

👠 “HOLD Tory Birch” — Fashion’s stock market. Elon’s $1 Trillion Rihanna payday. The Capitalism Election. +Tom Brady’s cloned dog

06 Nov 2025

Contributed by Lukas

Will Elon quit Tesla tomorrow?... He may if shareholders don’t approve his $1 Trillion bonus (“Better Have My Money”)Hold: Gucci. Sell: Isabel M...

🐻‍❄️ “Artificial Santa” — Coca-Cola’s AI holiday ad. Axon’s bipartisan tasers. Beta’s e-airplane IPO. +Line-Waiting Biz

05 Nov 2025

Contributed by Lukas

One stock defies politics: Axon… They found unity (reducing deaths) in a divisive topic (policing).Coca-Cola’s holiday commercial is here, and it’...

🥬 “Organic Doritos?” — Whole Foods’ amazonification. Palantir’s 18-year-old recruits. AI’s PR problem.

04 Nov 2025

Contributed by Lukas

Palantir doesn’t want college experience… so it’s hiring 18-year-olds for full-time jobs.Did you notice Doritos at Whole Foods?... Because the o...

📺 “Nobody Wants This… Product placement” — Netflix's ad drama. Earnings Season’s exception. Neo’s home robot. +DoorDash’s cuffing szn

03 Nov 2025

Contributed by Lukas

Netflix’s #1 show is full of conspicuous Dunkin logos… Enshittification or ingenious?Earnings season is 60% over, it’s the best in 4 years… Bu...

👻 “Paranormal profits” — Horror’s box office record. Starbucks’ delivery biz. Gov Shutdown’s 2nd month. +KPop (Lehman) Hunters

31 Oct 2025

Contributed by Lukas

Horror took 17% of the US box office this year, a record high… it’s the divisive dividend.Starbucks sales grew last Q for the first time in 7 quar...

🦈 “I’m out” — Shark Tank’s China trade deal. Nvidia’s $5T flowers. Fruitist’s $1B blueberry. +Candy Salad Trick-or-Treat

30 Oct 2025

Contributed by Lukas

Nvidia became the 1st biz to hit $5T… because its chips are actually perishable like flowers.Fruitist carefully bred blueberries to be the size of g...

☹️ “AI Party Police — Airbnb’s Halloween plan. Wikipedia vs Grokipedia. The Great Hiring Freeze. +Stock Market’s #1 Day

29 Oct 2025

Contributed by Lukas

Airbnb is using AI to block parties this Halloween… It’s their new Party Pooper with a Purpose.Wikipedia visits are falling for the 1st time… an...

🐥 “Unplugged on Sunday” — Chick-fil-A’s vending machine. College Football’s $50M firings. CreedTok’s viral hit. +Exclamation Inflation!!!!

28 Oct 2025

Contributed by Lukas

College football coaches are getting fired… but then paid millions #GoldenJockstrapsChick-fil-A’s 1st vending machine opened in Georgia… Because...

🦿 “Self-Running Sneaks” — Nike’s moonshot merch. Carbone’s AI restaurant. The Scariest Stock Chart. +H’ween Biz Costumes

27 Oct 2025

Contributed by Lukas

Nike’s dropped $1B on research for a motorized shoe… It’s betting on 3 wild moonshots.Carbone’s fancy restaurant invests in Magic AI… to cus...

🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices

25 Oct 2025

Contributed by Lukas

The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.No one does things like Ty Haney - She’s the Anna W...

🏀 “FBI, NBA, & The Mafia” — Basketball’s insider trading. Netflix’s Stranger Things strategy. Ty Haney of OV. +Water Sommeliers

24 Oct 2025

Contributed by Lukas

Basketball. Mafia Bosses. The FBI… 30+ people were arrested for NBA insider trading and illegal poker.Netflix’s Stranger Things Season 5 is taking...

🎢 “Roller Coaster Tycoon” — Travis Kelce’s Six Flag’s investment. OpenAI’s web browser. NHL’s predictions deal. +Google’s Bed Bugs

23 Oct 2025

Contributed by Lukas

We used OpenAI’s web browser for 1 full day… Here's our review on “ChatGPT Atlas”.The Kelce brothers invested in Six Flags with a hedge fund…...

🍷 “LeBrunello James” — NBA’s wine season. China’s marriage markets. Warner Bros’ bidding way. +6-pound phone case

22 Oct 2025

Contributed by Lukas

The NBA season kicked off last night…and it’s the official league of wine.Warner Brothers Discovery stock jumped 11% on word of a bidding war… N...

🏴‍☠️ “The Day the Internet Broke” — AWS’ outage. Canyon Ranch’s menopause resort. TiVo’s last day. +FBI’s art crime team

21 Oct 2025

Contributed by Lukas

Canyon Ranch is opening a $500M hotel in Austin, but for just 1 customer… Women.The internet broke yesterday because of Amazon Web Services… It’...

🌴 “Date Maxxing” — Medjool Dates’ surge. Apple’s F1 fashion. Ramp’s ‘The Office’ strategy. +Worst Tipping City

20 Oct 2025

Contributed by Lukas

Apple snagged the TV rights to Formula1… Because racing is now a luxury fashion product.Ramp just hired the cast from ‘The Office’... and got th...

🪽 “Fashion Show 2.0” — Victoria’s Secret’s resurrection. Coterie’s $1B diaper. Ikea’s price pop. +Moneycrisp Apples

17 Oct 2025

Contributed by Lukas

Victoria’s Secret got its mojo back Wednesday night, but so did the stock… it’s following Abercrombie’s playbook.Coterie diapers are being acq...

😏 “DTP (Down To Prompt)” — ChatGPT’s erotic pivot. Bill Simmons’ king-maker. Goldman’s D1 Athletes. +Tyra Banks’ hot ice cream.

16 Oct 2025

Contributed by Lukas

OpenAI announced erotica will be allowed in the chat… Sam Altman is flooding the zone.Netflix is adding Spotify video podcasts… because Bill Simmo...

🧋 “Anti-Slop Coffee Shop” — Claude’s AI café. Vulcan’s patriotic mine. Buldak’s $8B noodles. +Downpayment Work Perk.

15 Oct 2025

Contributed by Lukas

Why did an AI brand open an NYC coffee shop?... Claude’s throwing shade at ChatGPT.China’s cutting off rare earth metals to America… So Vulcan r...

🪞 “Mirror, no Mirror?” — Aritzia’s mirrorless fashion. Nobel’s Creative Destruction prize. Strava’s Garmin lawsuit. +Failure Day

14 Oct 2025

Contributed by Lukas

Canada’s Aritzia is now as valuable as The Gap or Levi’s… But it’s doing it with mirrorless dressing rooms.Strava sued Garmin as the running a...

🏙️ “JamieLand” — JPM’s Return-to-Office Tower. Scoreability’s LinkedIn for Athletes. Walmart’s Store of the Future. +Pumpkin Spice Weddings

13 Oct 2025

Contributed by Lukas

JP Morgan Chase’s new skyscraper just opened… including 19 restaurants & custom scents.Scoreability is LinkedIn of high school athletes… Bec...

💄 “The Carrie Bradshaw Index” — Where to Live Solo. Amazon’s Prime Day retirement. Pizza by the Slice. +Jack’s Nvidia Poem.

10 Oct 2025

Contributed by Lukas

Amazon was sued for fake deals on Prime Day… it’s time to retire Prime Day.Where can Americans afford to live solo in 2025?... Introducing The Car...

🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

09 Oct 2025

Contributed by Lukas

It’s the LAST DAY to Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genr...

🥇 “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

08 Oct 2025

Contributed by Lukas

Gold reached a record $4,000/ounce… but this gold run is different than any in history.How is Rowan doing $150M in sales of ear piercings for girls?...

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

07 Oct 2025

Contributed by Lukas

Alex Cooper’s Call Her Daddy launched an ad agency… It’s vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby stro...

🤡 “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

06 Oct 2025

Contributed by Lukas

OpenAI’s Sora hit #1 in the app store with AI-only vids… Artificial intelligence is going the way of Artificial Ingredients.The financial “trend...

🌮 “Choco Taco 2.0” — Salt & Straw’s Taco Bell collab. Electric Cars’ last call. Interview with Friend AI’s CEO. +AOL RIP

03 Oct 2025

Contributed by Lukas

The founder of Friend joins the pod for an interview… And announces he’s making a Friend AI movie.Taco Bell and Salt & Straw resurrected the C...

🏴󠁧󠁢󠁥󠁮󠁧󠁿 “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

02 Oct 2025

Contributed by Lukas

Swig started the Dirty Soda trend that’s taking over America… and now it’s overtaking alcohol.David Beckham’s financials leaked… He makes mo...

🐶 “Cute > Compute” — DoorDash’s delivery bot. Etsy’s ChatGPT website-killer. America’s 15th Shutdown. +Ford Poetry.

01 Oct 2025

Contributed by Lukas

DoorDash’s 1st food delivery robot has as a strategic feature… Cuteness.Etsy stock jumped 16% on a shopping deal with ChatGPT… but AI agents are...

🎩 “Boardwalk McEmpire” — McDonald’s Monopoly psychology. Friend AI’s viral subway ad. EA’s Saudi Sale. +The Best Idea Yet nomination.

30 Sep 2025

Contributed by Lukas

Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessMcDonald’s ...

🥃 “Negroni Hotel” — Death & Co’s hotel chain. Costco’s 9am DINK hour. Apple acquires Intel? +Ad-supported Toilet Paper

29 Sep 2025

Contributed by Lukas

Death & Co. started the craft cocktail movement… and now it’s becoming a hotel chain.Apple’s surprise Made in America power move?... Buy Int...

🚛 “Sloppy Soundtracks” — Spotify’s AI purge. NFL’s 3 huge sales. Starbucks’ McDonald moment. + Anthropologie’s $1K rock.

26 Sep 2025

Contributed by Lukas

Starbucks is decaffeinating itself, closing 400 stores… but there’s hope for Starbs at McDonald’s.3 NFL teams just sold at record prices... They...

🛵 “Who is Mamadou?” — Uber’s perfect delivery guy. Nvidia’s OpenAI circularity. Exec Assistants-for-All. +Sorority $$$ Surge.

25 Sep 2025

Contributed by Lukas

Who is Mamadou?... The 5.0 perfect delivery mystery is Uber’s big marketing opportunity.Nvidia paid OpenAI $100B, so that OpenAI can pay Nvidia $100...

🍣 “Capitalism Roll” — Sushi’s US surge. Oura’s $11B Ring. Okta’s nuclear Trump speech. +Ben Stiller soda.

24 Sep 2025

Contributed by Lukas

Sushi is surging in America, specifically grocery store sushi… because convenience is king.Oura just hit a $11B valuation selling their tech rings…...

🧸 “Bear Squeeze” — Build-A-Bear’s 2,500% surge. H-1B’s $100K visa fee. Beli’s Yelp-etition. +SNL’s talent accelerator.

23 Sep 2025

Contributed by Lukas

Trump jacked up the fee of H-1B visas to $100K… The economic lens? It’s a tariff on people.Build-A-Bear’s stock is surging this year… because ...

💏 “Cuffing Szn” — Raya’s dating club. Olive Garden’s petite parm. TikTok FlipFlop. +September Stock Diss.

22 Sep 2025

Contributed by Lukas

The top dating app right now is a secret: Raya… It’s got a waitlist bigger than Philadelphia.We have TikTok deal, it’s approved, but we don’t ...

👟 “Air Force Kirkland” — Nike’s Costco sneaker. Amex’s $895 mirror card. Jimmy Kimmel’s cancellation. +Kevin Durant’s crypto password.

19 Sep 2025

Contributed by Lukas

Amex just jacked up the fee for its Platinum card to $895… so we used AI to optimize the points.Did Nike just collab with Costco on a shoe?... Could...

☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.

18 Sep 2025

Contributed by Lukas

Landline phones are making a comeback, led by the brand Tin Can… and it’s because of Millennial parents.SharkNinja sells gadgets in 35 categories…...

👁️ “eyePhone” — Zuck’s screen-in-lens glasses. Kodak’s renaissance moment. Quarterly Earnings psych. +Treadmill trends.

17 Sep 2025

Contributed by Lukas

Meta leaked that they’re launching new smart glasses today… with a screen on the lens. Kodak is back with a camera that sold out… thanks to...

👢 “ChatGP-She” – AI’s female flip. Robinhood’s VC-for-All. Shake Shack’s Michael Kors burger. +Sony Walkman’s innovation.

16 Sep 2025

Contributed by Lukas

ChatGPT revealed the 1st study on who actually uses it… The power user? High school girls.Shake Shack invented a French Onion Burger… it’s the s...

👨 “Performative Male” — Pinterest’s pin dudes. Alo’s ath-luxury bag. Stagflation’s fire flood.

15 Sep 2025

Contributed by Lukas

Alo launched a $3,600 bag, while Aldi launched a free bag… and that explains the economy.The #1 issue this week is stagflation… The Fed has to dec...

⚽ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

12 Sep 2025

Contributed by Lukas

FIFA began selling tickets to the 2026 World Cup in USA yesterday… and it’s messing with StubHub.The Winklevoss twins didn’t get Facebook… but...

🔮 “New Richest Human” — Oracle’s 40% surge. Ralph Lauren’s AI nepobaby. “Got Milk?” 30th b’day. +Pokemon Card investors.

11 Sep 2025

Contributed by Lukas

Oracle stock jumped 40% yesterday… making Larry Ellison is now the world’s richest person. Ralph Lauren stock is at an all-time high… Becau...

🤏 “Ozempic iPhone” — Apple’s iPhone “Air”. Ben & Jerry’s revolt. Sphere’s 4D Wizard of Oz. +Anti-Shoe-Startups.

10 Sep 2025

Contributed by Lukas

Apple just unveiled the iPhone Air… for Apple, it’s survival by a thousand features.Wizard of Oz at the Sphere is basically the metaverse… and t...

🧈 “Costco Gold Digger” — Gold’s all-time-high. OpenAI’s 1st Cannes film. Black Rock Coffee’s IPO. +NYYankee $$$.

09 Sep 2025

Contributed by Lukas

Sam Altman’s newest idea?... OpenAI makes an animated movie to win the Cannes Film Fest.Black Rock Coffee is going public as anti-Starbucks… It’...

💰 “$1 Trillion Paycheck” — Elon’s 13-digit incentive. J.Crew’s AI faux pas. US Open’s Cadillac. +Martell baby #2.

08 Sep 2025

Contributed by Lukas

The real winner of the US Open? Cadillac… It used “The Great Gatsby Strategy.”J.Crew just caused the biggest fashion drama of the year… It use...

💰 “The (Ex)Finance Bro’s Guide To $$$” — Nick & Jack interviewed on Wild 'Til 9

04 Sep 2025

Contributed by Lukas

What do I do with my money? And why? And how? And ???????? We hung out with influencer couple Lauren Riihimaki (aka LaurDIY) & Jeremy Lewis t...

PART 2 👜Birkin: The Handbag That Costs More Than Your House

03 Sep 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she ...

PART 1 👜Birkin: The Handbag That Costs More Than Your House

02 Sep 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she ...

💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

28 Aug 2025

Contributed by Lukas

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s ...

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

27 Aug 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at...

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

26 Aug 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at...

🌵 “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

25 Aug 2025

Contributed by Lukas

Burning Man is the biggest event for billionaires in the world… so why is it losing millions?The US Gov’t is getting 10% of Intel in exchange for ...

💆‍♀️ “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

22 Aug 2025

Contributed by Lukas

Equinox is adding AI robot masseuses to 60 of their gym locations… and it’s actually good for the job market.Robinhood launched football betting p...

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

21 Aug 2025

Contributed by Lukas

Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now ...

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

20 Aug 2025

Contributed by Lukas

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand… and...

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

19 Aug 2025

Contributed by Lukas

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Appl...

🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

18 Aug 2025

Contributed by Lukas

Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-...

🫡 “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

15 Aug 2025

Contributed by Lukas

Follow the Demoted podcast here: https://direct.me/demoted “Workplace shenanigans with a side of career advice” — that’s the tagline for ...

🎤 “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

14 Aug 2025

Contributed by Lukas

Watch on Youtube: https://www.youtube.com/@tboypod We’re publishing the Q2 earnings presentation and Q&A of this show, The Best One Yet. It...

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

13 Aug 2025

Contributed by Lukas

The 1st school with AI doing the teaching is here… We looked at Alpha School’s curriculum.Ford is disrupting its best invention… Going from “A...

🥊 “Fight Club” — Paramount’s $7.7B UFC deal. Nvidia’s export tax. Fazit’s $40M face glitter. + Instant Ramen.

12 Aug 2025

Contributed by Lukas

Paramount is paying $7.7 billion to stream the Ultimate Fighting Championship for 7 years… because 100 million Americans watch UFC.Nvidia & AMD ...

🍣 “Miso Pilates” — Nobu’s hospitality empire. ChatGPT-5’s therapist. Crocs vs Stocks. +Labubu Raves.

11 Aug 2025

Contributed by Lukas

Michelin-star restaurant Nobu now has 42 hotels… and it’s got pilates studios too?ChatGPT-5 is being called the biggest development in AI history…...

👩‍❤️‍💋‍👨👩‍❤️‍💋‍👨 “Bring a Friend” — Hinge’s double-date. Netflix’s fake K-Pop band. Golf’s profit puppy.

08 Aug 2025

Contributed by Lukas

The #1 movie on Netflix is also the #1 album on Spotify… K-Pop Demon Hunters reveals the #1 metric in media.Hinge is defying the dating app downturn...

🌴 “Nothing beats a…” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

07 Aug 2025

Contributed by Lukas

One obscure British airline is surging thanks to a TikTok meme… Jet2 is self-roasting.Uber stock is 2x higher than their IPO, while Airbnb’s is do...

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

06 Aug 2025

Contributed by Lukas

ThredUp stock is up 600% this year… because Frugal Friendly Finance is winning the trade war.Palantir is named after LOTR, but is it Sauron or Frodo...

🀄👵 “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

05 Aug 2025

Contributed by Lukas

The hot new networking opportunity… is playing a 200-year-old Chinese game: Mahjong.Tesla gave Elon the biggest bonus in human history… during the...

🤓 “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

04 Aug 2025

Contributed by Lukas

Harvard’s biggest profit puppy? Executive Education… They’re stretching the Crimson to earn some cash.eBay stock is (shockingly) at an all-time ...

🐲 Pokémon: The Little Monsters that Played Their Cards Right

02 Aug 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/What do you get when you mix a passion for collecting bugs with an ob...

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

01 Aug 2025

Contributed by Lukas

Skechers launched the 1st shoe built for Apple AirTags… It’s the “Track My Kid Era.”Figma stock 3x’d for the biggest American IPO in 4 years...