The Best One Yet
☀️“Everything’s Sunny in TWC” — Weather Channel’s #1 trust. Netflix’s tudum trailers. Dr. Squatch’s standup comedy.
Wed, 04 Jun 2025
The most trusted news brand in America? It’s… The Weather Channel (for the 4th straight year).Netflix presented all its new content at a big unveil called “Tudum”… and it highlights the Netflix Paradox.Dr. Squatch is the biggest soap startup in America… because of “The Jester’s Privilege.”Plus, Tinder’s newest feature is a height filter… #SaveTheShortKings$NFLX $CMCSA $ULWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Tommy Bahama Beach Chair 🏖️Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What are the top three pop business news stories today?
This is Nick. This is Jack. It's Wednesday, so each a Wednesday, June 4th. And today's pod is the best one yet, and this is a T-boy. The top three pop business news stories you need to know today. Oh my God, Yetis, we're going to make you the most interesting person in the room today. Jack, are these the three best stories we've ever done?
For our first story, Nick, Netflix stock hit an all-time high yesterday. Why? Netflix's annual content fest shows us the paradox of the Netflix. For our second story, Dr. Squatch is the biggest soap startup in the country. Because Dr. Squatch went where no corporate sponsor would dare go. Stand-up comedy. And our third and final story is the most trusted news source in the country.
For the fourth year in a row, it's the Weather Channel. The Weather Channel, because here's what you do when you own the most important word of the weekend. The weather.
The weather is the most important word of the weekend.
It's huge. But yetis, before we hit that wonderful mix of stories. Fantastic. Fantastic mix of stories for Ceviche Wednesday, Jack. T-Boy has the perfect conversation starter for your next date night. Because it's about your next date night. And how tall you are. The topic, Tinder's height filter. That's right. If you could, would you filter your potential dates by your preferred height?
Here's the context. Match Group, which owns Tinder, just announced some pretty ugly earnings. Yeah, users shrank 5%. They're cutting 13% of their workforce in the stock. It's down 10% this year. So Tinder is making a desperate move to get you back on the app. Height discrimination. That's right. They're testing, letting users filter based on height. Six foot four? Swipe right.
Or maybe, Jack, you prefer a short king. Five foot two? Swipe right. Or maybe, Jack, you like to aim for average. Five foot nine and three quarters.
Just right.
Well, yetis, it's because of this, that men on dating apps inflate their height by an average of two inches. Can you believe that? It's match misinformation and it's rampant among men. That's why our buddy Timmy only uploaded pictures with people who he was taller than. I'm tall compared to these other people. Men, they will literally fake their height before going to therapy.
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Chapter 2: Why did Netflix stock hit an all-time high?
Netflix is pitching their shows and their movies for the coming year, but they're doing it for us consumers. So, Jack, what is the best way to think about Netflix's annual unique content fest? It's basically a live concert. of just movie trailers. Yeah, you're going to need two thumbs up and a whole bunch of rotten tomatoes to get through this thing.
Now, the blockbuster of the Tadum event was Frankenstein. True, Oscar Isaac plays Dr. Frankenstein. It's coming to theaters this fall. It's Guillermo del Toro's adaptation of Mary Shelley's classic book. Yeah. And based on the trailer... You're going to pee your pants. Yeah, you're going to need a new couch.
Speaking of peeing pants, Jack, Adam Sandler and Shooter McGavin were also on stage to promote Happy Gilmore 2. The trailer was hilarious. It includes cameos from Ben Stiller, a bunch of pro golfers, and of course, not of course... Bad Bunny is in this movie. Tap, tap, tap-a-roo. Also, Matt Damon and Ben Affleck are going to star in their fifth movie together.
And Daniel Craig is doing his third Knives Out movie. Then Netflix dropped trailers for Wednesday season two, Squid Game season three, and Stranger Things season five. Oh, you want some sweat? They brought the sweat too. They hyped WWE wrestling and NFL football, both live events happening this year on Netflix.
And in case well-written screenplays don't interest you, Netflix put the Love is Blind cast on the kiss cam during the live event. There was some making out. There was some snogging. So add it all up, Jack, and basically this Netflix event would have made a TV guide magazine explode. It was a shock and awe campaign that would impress Donald Rumsfeld. Here's the strategy.
If you're the competition of Netflix, how do you feel right now, Jack? You feel overwhelmed and demoralized. If you work at Peacock, you're like, oh, crap. Netflix has all that this year. Like our lacrosse coach used to say, Jack, compete at a level the competition is unwilling or unable to sustain.
And for consumers, it makes you feel like you have to subscribe to Netflix if you want to be culturally relevant. But here's what we found fascinating. The biggest fan of this Netflix content fest was actually Wall Street. Netflix stock hit an all-time high yesterday. It's up 92% in the last 12 months. But pause the pod yetis because Jack and I looked at this thing and honestly, we didn't love it.
I honestly... Hated it. And you know what? What? You did too. We should whip up a takeaway on this, Jack. So Jack, what's the takeaway for our buddies over at Netflix? The worst thing that you will watch on Netflix is ironically their to-dumb event. Yetis, the way we see it, Netflix's Content Fest event is antithetical to why people love Netflix in the first place. And it showed.
The live event crowd was lackadaisical, and critics panned the event as exhausting. Here's why. Netflix offers something for everyone, which means Netflix offers everything, and we saw that on display on Saturday. Here's the issue. Nobody wants everything. Nobody wants everything. We each have our own unique, specific niche of interests of things we care about.
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Chapter 3: What is the significance of the Weather Channel's trust ranking?
and the 2019 movie adaptation of Cats.
Like, if I'm watching the dancing and I'm noticing the feet aren't touching the ground, there's something wrong with the movie.
Find out what happens when massive hype turns into major fiasco. Enjoy The Big Flop on the Wondery app or wherever you get your podcasts. You can listen to The Big Flop early and ad-free on Wondery+. Get started with your free trial at wondery.com slash plus.
For our third and final story, America's most trusted news source, believe it or not, it's the Weather Channel. And the Weather Channel may actually have the sunniest forecast in all of media. Here we go, Jack. You ready? Diapers.com. Hotels.com. 1-800-Flowers. Some brands, they put it right out there. They waste no time in telling you what they're doing.
Well, most of all, first of all, maybe the Weather Channel. A channel 100% dedicated to, is it sunny or cloudy? The Weather Channel. They're dealing with the oldest content type on earth. Their only competition is the view from your window. Here's the news. While every old school media business is losing trust right now, the Weather Channel is gaining trust.
YouGov just did a poll of 2,200 American adults in the month of May. And overall, just 54% of Americans trust the news that's published. Conspiracy TikTok. It's just more entertaining than NPR. But trust in one source, the Weather Channel rose by six percentage points this year. That's right. 75% of Americans find the Weather Channel to be trustworthy.
The Weather Channel is number one among the 54 news outlets in the survey. And they're number one for the fourth year in a row. I mean, the 25% who don't trust the Weather Channel, Jack, probably just got like rained on during their wedding day and now they're blaming the Weather Channel. No, the Weather Channel is actually two times more trusted than the number two news outlet, which is the BBC.
And it's nearly three times more trusted than the Wall Street Journal. Honestly, Jack almost named his third child Frosty because of the Weather Channel. Okay. I had to tell the people, Jack. I had to tell the people. I mean, the story's about news trustworthiness. I'm going to have to fact check you on that one, Nick.
But besties, despite that huge trust asset, the Weather Channel's business has been tossed around more than a used umbrella. But the Weather Channel started in 1982, when John Coleman, a meteorologist at Good Morning America, thought that weather could be the main event. And Jack, what was his pitch about weather being theater? A channel dedicated to 24-7 weather reports.
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Chapter 4: How is Tinder introducing a height filter?
Even at one point, a comedian owned the Weather Channel for like a six-year period. And that's around the time... that they shifted their content to what we're calling weathertainment. Yeah, weathertainment. Like, you'd get one hour of forecasts, and then one hour of Storm Chaser Season 7. The most dangerous job on Earth, standing outside in a hurricane.
But the Weather Channel didn't stop innovating, Jack. Like, they were also the first organization to give names to winter storms. Starting in 2012 with Winter Storm Athena. Kind of a scare tactic, but it got me checking into the Weather Channel more in 2012. A profit puppy of a scare attack, a Well, now the Weather Channel is owned by private equity again.
So they're making their money with four different jet streams. I mean, revenue streams. First is aviation. They get paid by Delta and United for weather forecasts. Second is media. They got a streaming direct-to-consumer product, and they're still part of every cable package. Third is consulting. Vail Ski Resorts is probably a client.
But Jack and I think that we know the sunniest forecast for the Weather Channel's business of all. So Jack, we've got a low pressure takeaway system coming in with a 73% chance of takeaway. Can you please give us the takeaway advisory for our buddies over at The Weather Channel? The most undervalued element of advertising is the weather. Yetis, think about it.
More than anything else, it is the weather that determines your spending decisions. My weekend, where I spend money, is completely dependent on whether it's sunny or rainy. That's why every month, 330 million people check the Weather Channel on TV, on the app, or on the website. And those 330 million people are there to check the weather. companies can advertise based on the weather forecast.
For example, Tyson Foods is actually a big buyer of Weather Channel ads adjacent to sunny weather because they know you're grilling, so they want to pitch you hot dogs. If there's a hurricane in the forecast, Home Depot can buy ads on weather.com because you're buying plywood. Even digital companies are affected by the weather.
Like if it's pouring this weekend, that's an opportunity to promote an HBO Max binge. Add it all up, Yetis. Americans trust the Weather Channel way more than any other news outlet. And that's why advertisers have a rainy day fund for the Weather Channel. Jack, could you whip up the takeaways for us for Savice Wednesday?
Netflix stock hit an all-time high as they shocked and awed with a dozen epic trailers. But Netflix's, ta-dum, content fest is the worst thing you're going to watch on Netflix this year. It's kind of anti-Netflix. For our second story, Dr. Squatch is doing $400 million in soap sales by sponsoring stand-up comedians. Dr. Squatch is banking on Jester's privilege. Power and forgiveness.
And our third and final story is the Weather Channel. For the fourth year in a row, they're the number one most trusted news in the country. Here it comes, Jack. And the weather forecast is the most underrated variable in advertising. I don't care about pressure systems. I just want to know the temperature and the chance of precipitation. You're a real feel guy, aren't you, Jack?
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