The Best One Yet

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

31 Jul 2025

Contributed by Lukas

Uggs’ sales are surging thanks to men… And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inven...

⛳ “He’s a 10 but…” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

30 Jul 2025

Contributed by Lukas

The #1 dating app right now also has the #1 drama… because Tea lets you rate dudes.The biggest deal of 2025? An $85B railroad deal… but it’s act...

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

29 Jul 2025

Contributed by Lukas

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”As a trade war dea...

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

28 Jul 2025

Contributed by Lukas

What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks.Vacation put sunscreen into a ‘80s whipped cream bott...

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

25 Jul 2025

Contributed by Lukas

We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.Jeff Bezos invested, an...

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

24 Jul 2025

Contributed by Lukas

Live… from Chicago… it’s The Best One Yet!We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous ...

💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

23 Jul 2025

Contributed by Lukas

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of ...

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

22 Jul 2025

Contributed by Lukas

Tesla just opened something completely wild: a drive-in movie theater diner / charging station… run by robots.About ½ of all zippers are made by 1 ...

🔥 “Hot People Only” — Secret Influencer apps. Colbert’s Last Show. Crypto Week’s Roman Empire.

21 Jul 2025

Contributed by Lukas

There’s a secret app for influencers to get anything for free… and now we know about it.The reason the Late Show industry is getting canceled? Par...

Listen Now: Flesh and Code

19 Jul 2025

Contributed by Lukas

​​If you missed our announcement... we have a brand new podcast! Flesh and Code is a 6-part miniseries, where we investigate how technology is bei...

📀 “DJ VC” — The Chainsmokers’ VC fund. Uber’s robo-chauffeur. The Fed’s situationship.

18 Jul 2025

Contributed by Lukas

TBOY Live Chicago, July 23rd - tickets on sale here: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsThe Chainsmokers’ music duo l...

🐟 “CodBar” — David’s fish protein bar. Labubu: Beanie Baby or Barbie? Pittsburgh’s Austin-of-the-East.

17 Jul 2025

Contributed by Lukas

David, the $725M protein bar brand, dropped its most controversial product yet… Cod fish.Pittsburgh just snagged $90B in AI investments… If all go...

🌮 “From TACO to BURRITO” — Trump’s next trade war trade. Jimmy Butler’s super coffee. Target’s influencer turnaround.

16 Jul 2025

Contributed by Lukas

Forget the Trump T.A.C.O. Trade… we want to introduce the B.U.R.R.I.T.O. trade coming Aug 1stBasketball star Jimmy Butler just launched a $100 coffe...

🙋‍♀️ “Power Pause” — Millennial Moms-preneurs. KFC vs Dave’s Hot Chicken. Vibe Coding’s AI drama.

15 Jul 2025

Contributed by Lukas

KFC just fell out of the top 3 chicken chains in America… and Dave’s Hot is bringing the heat.Millennial Moms are leading a female founder boom…...

🏰 "Kingdom of the Coin" — Bhutan's Bitcoin Bump. Love Island's economy. Delta's Super Business Class+

14 Jul 2025

Contributed by Lukas

Love Island is the most viral show of the year… and it’s having a global economic impact.Delta only makes $4 profit per ticket… so it’s launch...

🧁 “Frosted Freaks” — Kellogg’s Nutella deal. Netflix’s Anime AI. The Pentagon’s rare earth stock.

11 Jul 2025

Contributed by Lukas

Kellogg’s cereal brands were just acquired by Italy’s Ferrero (Nutella)… but it’s really about the mascots.Netflix’s most popular content is...

😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

10 Jul 2025

Contributed by Lukas

Gmail launched a Weapon of Mass Unsubscription… to fix your inbox stress. The matcha industry is suffering an unprecedented shortage… blame J...

🛍️ “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.

09 Jul 2025

Contributed by Lukas

London’s most popular restaurant, Dishoom, has a wild growth hack… Roll the dice, get a free meal.Amazon Prime Day is now Prime Week… but it’s...

🎷 “Justin TimberFAKE” — Spotify’s AI boy-band. Michelob’s Gatorade beer. Soham Parekh’s 19 tech jobs.

08 Jul 2025

Contributed by Lukas

The trendiest song over the weekend was by a fake band… Spotify’s 1st AI band has gone viral.The only major beer growing in America? Michelob Ultr...

🏨 “Spreadsheets to Bedsheets” — Goldman’s Greek hotel. Amazon’s dark factory. FedEx’s black jack bet.

07 Jul 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsGoldman Sachs tried to bought 3 luxur...

🇺🇸 Hamilton: From Founding Father To Broadway Star

04 Jul 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/In 2008, Lin-Manuel Miranda badly needed a vacation. He’d just won ...

🌭 “Profit Puppy” — Nathan’s Hot Dog high. Lululemon’s Costco dupe-suit. Cloudflare’s AI shield.

03 Jul 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsNathan’s hot dog stock just hit an ...

🤠 “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.

02 Jul 2025

Contributed by Lukas

Luckin Coffee’s 1st US location opened in NYC… and it’s got an anti-Starbucks strategy #ZeroPlace.Elon Musk is fighting to block Trump’s Big B...

🍨 “Ice Cream Tax Sundae” — Big Beautiful Bill’s scoops. Goodwipes’ porta-potty palace. Robinhood’s crypto stock.

01 Jul 2025

Contributed by Lukas

The Big Beautiful Bill would be the biggest law in our lifetime… so we’ll explain it using ice cream.Goodwipes launched luxury Porta-Potty Palaces...

🙅 “Cancel Your Internship” — Top-Paid Internships. Momofuku’s Chef-to-Shelf Strategy. Why Stocks hit ATHs.

30 Jun 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsDespite trade war & real war, US ...

🇮🇹 “Bezos Da Vinci” — Venice’s Amazonian history. Nike’s Snoafer bet. NYC’s Socialist (Maybe) Mayor.

27 Jun 2025

Contributed by Lukas

Jeff Bezos is getting married in Venice… but did ya know Venice was the Amazon of the Old World?Nike is pinning its turnaround on a snoafer (a sneak...

🪩 “Mile High Upgrade” — Pan Am’s comeback. Apple’s Brad Pitt F1 pop. PeaceAI’s war-predictor.

26 Jun 2025

Contributed by Lukas

Pan Am Airlines is back after 34 years, but with a hotel, theater, & cafe… Because Brands > Logos.Apple’s Formula1 movie premiers today… ...

🧢 “To Dad, Love A.I.” – Fathers’ D’AI. Gucci’s Ozempic perfume. Big Concrete’s IPO.

25 Jun 2025

Contributed by Lukas

America’s biggest cement business just went public… because commodities don’t exist.Perfume sales are surging right now… Because of dudes, col...

🛢️ “‘Bottlenecking” — Iran’s Strait of Hormuz. Tesla’s robotaxi vs. Waymo. Dallas Cheerleaders’ 400% pay raise.

24 Jun 2025

Contributed by Lukas

The most important economic part of the War in Iran? The Strait of Hormuz… It controls 20% of earth’s oil exports.The 2 biggest self-driving car h...

🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.

23 Jun 2025

Contributed by Lukas

The hot new real estate trend is giant surf parks… Wave Pools borrowed the biz model of golf.117 emails per day? Interruptions every 2 minutes?... M...

👾 “Reddit vs AI” — Our Interview with Reddit CEO Steve Huffman

20 Jun 2025

Contributed by Lukas

Reddit… it’s the most important company in social media right now, because it’s the most different. It’s the 5th most visited website in Ameri...

🏒 “Less Taxes, More Trophies” — Florida’s hockey strategy. Chase Sapphire’s $795 fee. Roblox’s Farmville 2.0.

18 Jun 2025

Contributed by Lukas

The Chase Sapphire Reserve card jacked up its fee to $795… so we did the aluminum math.Why is Florida winning so many Stanley Cup hockey games?... L...

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

17 Jun 2025

Contributed by Lukas

Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.Trump disclosed his 2024 income (at least $600M)… and now the h...

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

16 Jun 2025

Contributed by Lukas

The best player in the NBA Finals wears Converse… so they launched a sneaker dating show?War in the Middle East means the US Army has a new recruit…...

🧸 Beanie Babies: The Cutest Boom, Bubble & Bust

14 Jun 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Beanie Babies — the unassuming critters with birthdates and bios —...

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

13 Jun 2025

Contributed by Lukas

Rolex sales are jumping… because women are giving them as engagement rings (watches?).Home Depot’s newest business risk?... It’s now ground zero...

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

12 Jun 2025

Contributed by Lukas

The US and China trade deal looks more like a trade dud… because of China’s Infinity Stones.When Heinz ketchup changes its bottle, sales pop… so...

🍼 “Stox4Kidz” — $1k baby accounts. SmartLess’ podcast phone. Zuck’s AI dragons.

11 Jun 2025

Contributed by Lukas

What if every newborn got a $1K stock account?... If the budget bill passes, that’s happening.Why is SmartLess, the podcast, launching a wireless co...

🧊 “Liquid iPhone” — Apple’s WWDC reveal. Bachelorette $$$ index. Warner Bros’ Bad Bunny breakup.

10 Jun 2025

Contributed by Lukas

Apple’s biggest event of the year was all about “liquid”… And Apple lost $90B in 9 minutes.Bach parties now cost $1,400/person… we dove into...

💔 “Bro-vorce” — Elon’s money vs Trump’s power. Hot Wheel’s social surge. Reddit’s upvote power.

09 Jun 2025

Contributed by Lukas

From power couple to cat fight, we now have Elon’s riches vs. Trump’s power… so we predict who wins.Hot Wheels is surging on Insta, YouTube, and...

🎮 “Mario Hits Puberty” — Nintendo’s Switch 2 sellout. Our 401K password trick. AI Traffic Lights.

06 Jun 2025

Contributed by Lukas

Nintendo’s Switch 2 release caused chaos worldwide… because of Paul Rudd.Retirement accounts have surged, so we share our top savings rule… Forg...

👻 “Halloween Canceled” — Spirit’s trade war-ning. Fortune 500’s founder fun. Pizza Hut’s reading app.

05 Jun 2025

Contributed by Lukas

Spirit Halloween cancelled their summer costume preview… because the trade war has a tail.A record 55 women lead Fortune 500 companies… and a reco...

☀️“Everything’s Sunny in TWC” — Weather Channel’s #1 trust. Netflix’s tudum trailers. Dr. Squatch’s standup comedy.

04 Jun 2025

Contributed by Lukas

The most trusted news brand in America? It’s… The Weather Channel (for the 4th straight year).Netflix presented all its new content at a big unvei...

👠 “Dude of Wall Street” — Steve Madden’s podcast pop. Costco’s gas biz. Ukraine’s Spider Web attack.

03 Jun 2025

Contributed by Lukas

Steve Madden’s controversial founder boosted the stock 25% last week… because of a podcast interview.Costco’s biggest selling product? Gasoline ...

🏡 “She’s Zexting Me” — Zillow’s gossip pop. David’s $725M protein bar. Circle’s stablecoin IPO.

02 Jun 2025

Contributed by Lukas

Zillow stock has surged 70% in the last year… because house gossip is good.David is a very high-protein protein bar… worth $725M. Because every bu...

You Might Enjoy: The Big Flop

31 May 2025

Contributed by Lukas

On each episode of Wondery’s podcast The Big Flop, comedians join host Misha Brown to chronicle one of the biggest pop-culture fails of all time and...

🧴 “Rhode to Riches” — Hailey Bieber’s $1B deal. The NYT’s Alexa+. Supreme Tariff Court.

30 May 2025

Contributed by Lukas

Elf Beauty is buying Hailey Bieber’s Rhode for $1B… with a trick from Elvis Presley.The NYT hooked up with Amazon… Because Alexa+ wants to be th...

👔 “Chrome Collar Jobs” — AI Agent workforce. Bachan’s viral BBQ. Urban Outfitters’ all-time-high.

29 May 2025

Contributed by Lukas

Anthropic’s CEO says White Collar jobs will disappear in 5 years… so we’ll tell you how to prepare for the Chrome Collar workforce.The best-sell...

🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.

28 May 2025

Contributed by Lukas

Strava hit a $2B valuation… because running apps are the new social media.Nuclear stocks just surged 40%… because to quote Mugatu “Nuclear, so h...

👺 “Nightime beast, daytime beauty” — The Ugly Beauty trend. Hot Debt Summer. Lilo & Stitch’s recipe.

27 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsThanks to The Skinny Confidential, to...

🌎 Google Maps: The *Actual* ‘Everything App’

26 May 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When out-of-work coder Jens Rasmussen couldn’t find directions to a...

✊ “The Leaders Pod” — Our 3 Best Stories on Legendary Business Leaders

23 May 2025

Contributed by Lukas

Heading into Memorial Day weekend, we whipped up the top pop-biz stories about legendary business leaders from the last year:#1. Dolly Parton launched...

🍹 “The Drink of the Summer” — 2025’s beach booze. Warby’s Google glasses vs. OpenAI-phone. Toyota’s Rav4 Revolution.

22 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsWe analyzed the DoorDash data and Tik...

🏆 “Trader-Costco-Gonia” — America’s favorite brands. Dockers’ Casual Friday innovation. Klarna’s revenue-per-human.

21 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAmerica’s 100 favorite brands show....

🌈 “N-E-T-F-L-I-X” — Sesame Street’s Savior. The Startup-Burying Startup. America’s AAA Downgrade Situationship.

20 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsNetflix just saved Sesame Street… b...

🧘 “Unicorn Pants” — Lulu’s leggings turn 10. Chime is the McD’s of Money. Cava’s hummus surge.

19 May 2025

Contributed by Lukas

TBOY bi-annual survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_3qlyZFxoJvFhFaeLululemon’s Align Leggings just turned 10 years old… ...

🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral

17 May 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/In a high-end boutique between Hollywood and Beverly Hills, Pamela Sk...

☂️ “Make it Rainnn” — Rainmaker’s rain startup. Dick’s Foot Locker palace. UnitedHealth’s worst month ever.

16 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsFoot Locker surged 80% on deal with D...

💆 “Massage-bnb” — Airbnb’s everything app. eToro’s Kardashian trade. Boeing’s Trade War Win. + Surprise Guest Jeff Raider.

15 May 2025

Contributed by Lukas

TBOY Live Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAirbnb just fulfilled the destiny we predi...

🏟️ “Football = Housing” — Stadiums’ apartment strategy. Nutella’s Americanization. Hotels’ junk fee ban.

14 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsWashington DC’s football stadi...

🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.

13 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsStocks surged 3% on a Mega Monday of ...

💎 “He went to Walmart” — The $299 Diamond Ring. Yuka’s MAHA app. Podcasts’ Golden Globes Award.

12 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsWalmart sells 1-ct diamond rings for ...

🎟️ TBOY Live Show Chicago… Tickets On Sale NOW

10 May 2025

Contributed by Lukas

https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsBuy your tickets with that link 👆 Then tag us @tboypod with your tix picChi-town,...

🐻 “Eat Pray Chew” — Grüns’ $500M gummybear. Google’s DVD moment. England’s Ron Weasley trade deal.

09 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW  https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsStocks jumped after an “h...

🏰 “Donald Duck Diplomacy” — DisneyLand Abu Dhabi. Elon’s Texas city. Russell Westbrook's AI funeral app.

08 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsDisney just announced its 7th theme p...

🥐 “Baguette Bangers” — Le Pain Quiotidien’s disco. China’s disappearing data. DoorDash’s vibe-cession.

07 May 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsSome Le Pain Quiotidien’s bakeries ...

🎬 “Quentin Tariff-tino” — Hollywood’s digital trade war. Warren Buffett’s secret investing sauce. Skechers’ $9B retirement.

06 May 2025

Contributed by Lukas

Hollywood just entered the Trade War… starring the 1st ever digital tariff (100% on Wicked 2).Warren Buffett is retiring, so we found his secret $$$...

🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.

05 May 2025

Contributed by Lukas

Sam Altman is scanning eyeballs to verify Tinder dates… but the bigger story is the End of Passwords.Formula One just had its Miami Grand Prix… an...

🥤 Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed

03 May 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/The cream-topped, dome-lidded Frappuccino is the caffeinated crown je...

🚁 “Mission: iMpossible” — Apple’s Hoarder’s Quarter. The Cars-becoming-Spas trend. Elon’s DOGE exit.

02 May 2025

Contributed by Lukas

Luxury cars are adding wild mindful wellness features… But will anyone pay for an in-car spa?Elon just exited DOGE… So we calculated the $$$-savin...

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

01 May 2025

Contributed by Lukas

Pizza explains the Trade War… Delivery pizza is tariff-proof, but frozen pizza is recession-proof.Waymo just partnered with Toyota for personal self...

🦅 “Falcon Mode” — Lyft’s enshittification. Labubu’s viral dolls. Bezos vs Trump on “Tariff Fees.”

30 Apr 2025

Contributed by Lukas

Lyft dropped the wildest CEO letter ever… and it includes “Enshitiffication” and “Falcon Mode.”The most popular, viral product right now? La...

👶 “End the $1K Baby Tax” — Tariffs crush strollers. Star Wars’ epic re-release. UNC’s D1 ath-fluencer class.

29 Apr 2025

Contributed by Lukas

The trade war inadvertently created a $1K Baby Tax… So we predict a “family exemption.”Star Wars re-released Ep 3, bringing in $42M this weekend...

🧊 “$17 per cube” — Glacial Ice startups. Bezos’ $20k electric car. California = 4th Biggest Economy.

28 Apr 2025

Contributed by Lukas

Jeff Bezos’ secret electric car launched… It’s $20k, anti-Tesla, and inspired by the Amish.100,000 year old glacier ice is being used in Dubai n...

🕯️ “Everyone’s watching it” — Conclave’s Pope pop. Uber’s robo-VW-hippie-van taxi. The Great Capitalist Pause.

25 Apr 2025

Contributed by Lukas

Since the Pope passed, streaming of “Conclave” is up 3,200%... It’s the power of Shelf IP.Uber & VW just hooked up for robo-hippie-van taxis...

💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

24 Apr 2025

Contributed by Lukas

Trump’s de-escalating his trade war with China… because of a warning about “empty shelves”.Kardashian protein popcorn?... In the Ozempi-conomy...

🎩 “Cheat on Anything” — Cluely’s cheating app. Home Depot’s secret garden. The Fed’s Batman independence.

23 Apr 2025

Contributed by Lukas

Cluely’s founders got suspended for building an AI cheating app… but now it’s venture backed.Home Depot’s biggest division will shock you… i...

Exclusive 🦉 “Education Super App” — Duolingo CEO Luis von Ahn announces next product on TBOY

22 Apr 2025

Contributed by Lukas

How do you get someone to learn everyday? Make it addictive… in a good way. Luis von Ahn has mastered engagement with Duolingo, transforming it into...

🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

21 Apr 2025

Contributed by Lukas

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get political.Companies are embracing mascots again … Jake F...

🐣 Peeps: A Backroom Marshmallow Mystery

18 Apr 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Roscoe Rodda was in the fight of his life. His candy factory was righ...

👪 “Nepo-preneurs” — Family biz boom. Twinkies’ 4/20 munchies trade. China’s rare earth embargo.

17 Apr 2025

Contributed by Lukas

Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13.China just stopped selling us Rare Earth Metals… We call it t...

📕 “Hedge Fund University” — Harvard’s $2B battle. Coachella’s Pay-Now-Party-Later. Netflix’s Dr. Evil plan.

16 Apr 2025

Contributed by Lukas

Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments.60% of Coachella ticket sales were payment plans… it’s...

🤔 “China’s Factory Revolt” — Trade war moves to TikTok. Moleskine’s Gen Z board. Zuck's FTC lawsuit.

15 Apr 2025

Contributed by Lukas

Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants.Moleskine’s journals are thriving despite the digita...

👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

14 Apr 2025

Contributed by Lukas

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton).Dubai Chocolate went viral 17 months ...

🍑 “Colonoscopy Stock Market” — BTS trade war drama. Versace’s Prada acquisition. A Colon econ lesson.

11 Apr 2025

Contributed by Lukas

Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama.Versace was just sold to its Italian cousin Prada at ½ price… b...

💨 “Gone in 60 tariffs” — Trade War Pause. The Masters’ menu strategy. Harry’s mammoth IPO.

10 Apr 2025

Contributed by Lukas

Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game?The Masters golf tourney begins today… but the real strateg...

🐺 “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

09 Apr 2025

Contributed by Lukas

Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood.The #1 winner of the Trade War? ThredUp… The second-hand c...

🎢 “Buy the Dip?” — Or sell the dip? Artipope’s $3,800 baby carrier. Ford’s patriot discount.

08 Apr 2025

Contributed by Lukas

Should you buy the stock dip?... The best way to decide is with our stock Time Machine.Artipope just unveiled a $4,000 baby carrier… because the bes...

🌎 “Pan-cession” — Global recession risk. Chipotle’s tariff-free avocado. Clocking out at 4:39pm.

07 Apr 2025

Contributed by Lukas

Stocks fell 10% Thurs/Fri, now this trade war could trigger a global recession… a “Pan-cession.”Chipotle went on a 7-year journey to find a tari...

📱 iPhone: The Device Steve Jobs Didn’t Want To Build

05 Apr 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Before 2007, mobile phones had tiny keyboards, crappy screens with in...

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

04 Apr 2025

Contributed by Lukas

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.The best way to understand Trump’s trade war nuclear bo...

💸 “$3,600 per Fam” — Tariff Day’s price tag. Tinder’s AI flirt-bot. Nintendo’s Mario Kart Metaverse.

03 Apr 2025

Contributed by Lukas

It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost you $3,600/year).Tinder launched a Flirt-bot… Be...

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

02 Apr 2025

Contributed by Lukas

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline?Facebook is going back to the OG version… Becaus...

⚾ “Torpedo Bat” — NY Yankees’ innovation. Q2’s Stagflation risk. Drone Delivery’s burrito vs blood.

01 Apr 2025

Contributed by Lukas

The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat.The #1 term you gotta know for Q2? “Stagflation”… when ...

🙂 “South Park me” — ChatGPT’s animation studio. CoreWeave’s Snow White IPO. SoulCycle’ Fashion Stores

31 Mar 2025

Contributed by Lukas

ChatGPT’s servers “melted” because of its new feature… Steal from every movie studio.SoulCycle is launching 1st chain of fashion stores… It’...

🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”

28 Mar 2025

Contributed by Lukas

Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “product-tizement.”Robinhood launched big bank ...

🐸 “Find Your Muppet” — Sesame Street’s Cocomelon threat. Saratoga’s viral facial water. Signal’s user error.

27 Mar 2025

Contributed by Lukas

A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%.Sesame Street is facing 3 major threats… Bluey, Cocomelon...

🎟️ “Inside StubHub” — The Ticket IPO. Napster’s $200M comeback. 23&Me’s DNA drama.

26 Mar 2025

Contributed by Lukas

StubHub is the #1 secondary ticket marketplace… but the biz totally depends on scalpers.Napster still exists (?) and just got bought for $207M… be...

💁‍♀️ “Boy Sober” — The No-Marriage Economy. Arizona’s Crazy Rich Asians. Snow White & The 7 Debacles.

25 Mar 2025

Contributed by Lukas

Single women who don’t want marriage are a new economic force… they’re “Boy Sober.”Foreign investment is pouring into Arizona and Georgia…...

🚗 “Why Elon should sell” — The Tesla solution. Boston Celtics’ fine print. Fashion coffee chains

24 Mar 2025

Contributed by Lukas

With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution.Why the Celtics sold for a record amount… even though t...