The Best One Yet

📺 “Nobody Wants This… Product placement” — Netflix's ad drama. Earnings Season’s exception. Neo’s home robot. +DoorDash’s cuffing szn

03 Nov 2025

Contributed by Lukas

Netflix’s #1 show is full of conspicuous Dunkin logos… Enshittification or ingenious?Earnings season is 60% over, it’s the best in 4 years… Bu...

👻 “Paranormal profits” — Horror’s box office record. Starbucks’ delivery biz. Gov Shutdown’s 2nd month. +KPop (Lehman) Hunters

31 Oct 2025

Contributed by Lukas

Horror took 17% of the US box office this year, a record high… it’s the divisive dividend.Starbucks sales grew last Q for the first time in 7 quar...

🦈 “I’m out” — Shark Tank’s China trade deal. Nvidia’s $5T flowers. Fruitist’s $1B blueberry. +Candy Salad Trick-or-Treat

30 Oct 2025

Contributed by Lukas

Nvidia became the 1st biz to hit $5T… because its chips are actually perishable like flowers.Fruitist carefully bred blueberries to be the size of g...

☹️ “AI Party Police — Airbnb’s Halloween plan. Wikipedia vs Grokipedia. The Great Hiring Freeze. +Stock Market’s #1 Day

29 Oct 2025

Contributed by Lukas

Airbnb is using AI to block parties this Halloween… It’s their new Party Pooper with a Purpose.Wikipedia visits are falling for the 1st time… an...

🐥 “Unplugged on Sunday” — Chick-fil-A’s vending machine. College Football’s $50M firings. CreedTok’s viral hit. +Exclamation Inflation!!!!

28 Oct 2025

Contributed by Lukas

College football coaches are getting fired… but then paid millions #GoldenJockstrapsChick-fil-A’s 1st vending machine opened in Georgia… Because...

🦿 “Self-Running Sneaks” — Nike’s moonshot merch. Carbone’s AI restaurant. The Scariest Stock Chart. +H’ween Biz Costumes

27 Oct 2025

Contributed by Lukas

Nike’s dropped $1B on research for a motorized shoe… It’s betting on 3 wild moonshots.Carbone’s fancy restaurant invests in Magic AI… to cus...

🏃‍♀️ “Doing Things” — Ty Haney, Founder of Outdoor Voices

25 Oct 2025

Contributed by Lukas

The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.No one does things like Ty Haney - She’s the Anna W...

🏀 “FBI, NBA, & The Mafia” — Basketball’s insider trading. Netflix’s Stranger Things strategy. Ty Haney of OV. +Water Sommeliers

24 Oct 2025

Contributed by Lukas

Basketball. Mafia Bosses. The FBI… 30+ people were arrested for NBA insider trading and illegal poker.Netflix’s Stranger Things Season 5 is taking...

🎢 “Roller Coaster Tycoon” — Travis Kelce’s Six Flag’s investment. OpenAI’s web browser. NHL’s predictions deal. +Google’s Bed Bugs

23 Oct 2025

Contributed by Lukas

We used OpenAI’s web browser for 1 full day… Here's our review on “ChatGPT Atlas”.The Kelce brothers invested in Six Flags with a hedge fund…...

🍷 “LeBrunello James” — NBA’s wine season. China’s marriage markets. Warner Bros’ bidding way. +6-pound phone case

22 Oct 2025

Contributed by Lukas

The NBA season kicked off last night…and it’s the official league of wine.Warner Brothers Discovery stock jumped 11% on word of a bidding war… N...

🏴‍☠️ “The Day the Internet Broke” — AWS’ outage. Canyon Ranch’s menopause resort. TiVo’s last day. +FBI’s art crime team

21 Oct 2025

Contributed by Lukas

Canyon Ranch is opening a $500M hotel in Austin, but for just 1 customer… Women.The internet broke yesterday because of Amazon Web Services… It’...

🌴 “Date Maxxing” — Medjool Dates’ surge. Apple’s F1 fashion. Ramp’s ‘The Office’ strategy. +Worst Tipping City

20 Oct 2025

Contributed by Lukas

Apple snagged the TV rights to Formula1… Because racing is now a luxury fashion product.Ramp just hired the cast from ‘The Office’... and got th...

🪽 “Fashion Show 2.0” — Victoria’s Secret’s resurrection. Coterie’s $1B diaper. Ikea’s price pop. +Moneycrisp Apples

17 Oct 2025

Contributed by Lukas

Victoria’s Secret got its mojo back Wednesday night, but so did the stock… it’s following Abercrombie’s playbook.Coterie diapers are being acq...

😏 “DTP (Down To Prompt)” — ChatGPT’s erotic pivot. Bill Simmons’ king-maker. Goldman’s D1 Athletes. +Tyra Banks’ hot ice cream.

16 Oct 2025

Contributed by Lukas

OpenAI announced erotica will be allowed in the chat… Sam Altman is flooding the zone.Netflix is adding Spotify video podcasts… because Bill Simmo...

🧋 “Anti-Slop Coffee Shop” — Claude’s AI café. Vulcan’s patriotic mine. Buldak’s $8B noodles. +Downpayment Work Perk.

15 Oct 2025

Contributed by Lukas

Why did an AI brand open an NYC coffee shop?... Claude’s throwing shade at ChatGPT.China’s cutting off rare earth metals to America… So Vulcan r...

🪞 “Mirror, no Mirror?” — Aritzia’s mirrorless fashion. Nobel’s Creative Destruction prize. Strava’s Garmin lawsuit. +Failure Day

14 Oct 2025

Contributed by Lukas

Canada’s Aritzia is now as valuable as The Gap or Levi’s… But it’s doing it with mirrorless dressing rooms.Strava sued Garmin as the running a...

🏙️ “JamieLand” — JPM’s Return-to-Office Tower. Scoreability’s LinkedIn for Athletes. Walmart’s Store of the Future. +Pumpkin Spice Weddings

13 Oct 2025

Contributed by Lukas

JP Morgan Chase’s new skyscraper just opened… including 19 restaurants & custom scents.Scoreability is LinkedIn of high school athletes… Bec...

💄 “The Carrie Bradshaw Index” — Where to Live Solo. Amazon’s Prime Day retirement. Pizza by the Slice. +Jack’s Nvidia Poem.

10 Oct 2025

Contributed by Lukas

Amazon was sued for fake deals on Prime Day… it’s time to retire Prime Day.Where can Americans afford to live solo in 2025?... Introducing The Car...

🐊 “4th-and-Pickle” — Gatorade’s picklejuice plan. ChatGPT’s chief-of-app. Spunge’s sneaker disruption. +150 Friend Rule.

09 Oct 2025

Contributed by Lukas

It’s the LAST DAY to Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genr...

🥇 “$4K” — Gold’s “debasement” trade. Rowan’s $150M Ear Piercing. Sharpies’ Made in America. +Netflix’s Loud Ad Law.

08 Oct 2025

Contributed by Lukas

Gold reached a record $4,000/ounce… but this gold run is different than any in history.How is Rowan doing $150M in sales of ear piercings for girls?...

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

07 Oct 2025

Contributed by Lukas

Alex Cooper’s Call Her Daddy launched an ad agency… It’s vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby stro...

🤡 “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

06 Oct 2025

Contributed by Lukas

OpenAI’s Sora hit #1 in the app store with AI-only vids… Artificial intelligence is going the way of Artificial Ingredients.The financial “trend...

🌮 “Choco Taco 2.0” — Salt & Straw’s Taco Bell collab. Electric Cars’ last call. Interview with Friend AI’s CEO. +AOL RIP

03 Oct 2025

Contributed by Lukas

The founder of Friend joins the pod for an interview… And announces he’s making a Friend AI movie.Taco Bell and Salt & Straw resurrected the C...

🏴󠁧󠁢󠁥󠁮󠁧󠁿 “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

02 Oct 2025

Contributed by Lukas

Swig started the Dirty Soda trend that’s taking over America… and now it’s overtaking alcohol.David Beckham’s financials leaked… He makes mo...

🐶 “Cute > Compute” — DoorDash’s delivery bot. Etsy’s ChatGPT website-killer. America’s 15th Shutdown. +Ford Poetry.

01 Oct 2025

Contributed by Lukas

DoorDash’s 1st food delivery robot has as a strategic feature… Cuteness.Etsy stock jumped 16% on a shopping deal with ChatGPT… but AI agents are...

🎩 “Boardwalk McEmpire” — McDonald’s Monopoly psychology. Friend AI’s viral subway ad. EA’s Saudi Sale. +The Best Idea Yet nomination.

30 Sep 2025

Contributed by Lukas

Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessMcDonald’s ...

🥃 “Negroni Hotel” — Death & Co’s hotel chain. Costco’s 9am DINK hour. Apple acquires Intel? +Ad-supported Toilet Paper

29 Sep 2025

Contributed by Lukas

Death & Co. started the craft cocktail movement… and now it’s becoming a hotel chain.Apple’s surprise Made in America power move?... Buy Int...

🚛 “Sloppy Soundtracks” — Spotify’s AI purge. NFL’s 3 huge sales. Starbucks’ McDonald moment. + Anthropologie’s $1K rock.

26 Sep 2025

Contributed by Lukas

Starbucks is decaffeinating itself, closing 400 stores… but there’s hope for Starbs at McDonald’s.3 NFL teams just sold at record prices... They...

🛵 “Who is Mamadou?” — Uber’s perfect delivery guy. Nvidia’s OpenAI circularity. Exec Assistants-for-All. +Sorority $$$ Surge.

25 Sep 2025

Contributed by Lukas

Who is Mamadou?... The 5.0 perfect delivery mystery is Uber’s big marketing opportunity.Nvidia paid OpenAI $100B, so that OpenAI can pay Nvidia $100...

🍣 “Capitalism Roll” — Sushi’s US surge. Oura’s $11B Ring. Okta’s nuclear Trump speech. +Ben Stiller soda.

24 Sep 2025

Contributed by Lukas

Sushi is surging in America, specifically grocery store sushi… because convenience is king.Oura just hit a $11B valuation selling their tech rings…...

🧸 “Bear Squeeze” — Build-A-Bear’s 2,500% surge. H-1B’s $100K visa fee. Beli’s Yelp-etition. +SNL’s talent accelerator.

23 Sep 2025

Contributed by Lukas

Trump jacked up the fee of H-1B visas to $100K… The economic lens? It’s a tariff on people.Build-A-Bear’s stock is surging this year… because ...

💏 “Cuffing Szn” — Raya’s dating club. Olive Garden’s petite parm. TikTok FlipFlop. +September Stock Diss.

22 Sep 2025

Contributed by Lukas

The top dating app right now is a secret: Raya… It’s got a waitlist bigger than Philadelphia.We have TikTok deal, it’s approved, but we don’t ...

👟 “Air Force Kirkland” — Nike’s Costco sneaker. Amex’s $895 mirror card. Jimmy Kimmel’s cancellation. +Kevin Durant’s crypto password.

19 Sep 2025

Contributed by Lukas

Amex just jacked up the fee for its Platinum card to $895… so we used AI to optimize the points.Did Nike just collab with Costco on a shoe?... Could...

☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.

18 Sep 2025

Contributed by Lukas

Landline phones are making a comeback, led by the brand Tin Can… and it’s because of Millennial parents.SharkNinja sells gadgets in 35 categories…...

👁️ “eyePhone” — Zuck’s screen-in-lens glasses. Kodak’s renaissance moment. Quarterly Earnings psych. +Treadmill trends.

17 Sep 2025

Contributed by Lukas

Meta leaked that they’re launching new smart glasses today… with a screen on the lens. Kodak is back with a camera that sold out… thanks to...

👢 “ChatGP-She” – AI’s female flip. Robinhood’s VC-for-All. Shake Shack’s Michael Kors burger. +Sony Walkman’s innovation.

16 Sep 2025

Contributed by Lukas

ChatGPT revealed the 1st study on who actually uses it… The power user? High school girls.Shake Shack invented a French Onion Burger… it’s the s...

👨 “Performative Male” — Pinterest’s pin dudes. Alo’s ath-luxury bag. Stagflation’s fire flood.

15 Sep 2025

Contributed by Lukas

Alo launched a $3,600 bag, while Aldi launched a free bag… and that explains the economy.The #1 issue this week is stagflation… The Fed has to dec...

⚽ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

12 Sep 2025

Contributed by Lukas

FIFA began selling tickets to the 2026 World Cup in USA yesterday… and it’s messing with StubHub.The Winklevoss twins didn’t get Facebook… but...

🔮 “New Richest Human” — Oracle’s 40% surge. Ralph Lauren’s AI nepobaby. “Got Milk?” 30th b’day. +Pokemon Card investors.

11 Sep 2025

Contributed by Lukas

Oracle stock jumped 40% yesterday… making Larry Ellison is now the world’s richest person. Ralph Lauren stock is at an all-time high… Becau...

🤏 “Ozempic iPhone” — Apple’s iPhone “Air”. Ben & Jerry’s revolt. Sphere’s 4D Wizard of Oz. +Anti-Shoe-Startups.

10 Sep 2025

Contributed by Lukas

Apple just unveiled the iPhone Air… for Apple, it’s survival by a thousand features.Wizard of Oz at the Sphere is basically the metaverse… and t...

🧈 “Costco Gold Digger” — Gold’s all-time-high. OpenAI’s 1st Cannes film. Black Rock Coffee’s IPO. +NYYankee $$$.

09 Sep 2025

Contributed by Lukas

Sam Altman’s newest idea?... OpenAI makes an animated movie to win the Cannes Film Fest.Black Rock Coffee is going public as anti-Starbucks… It’...

💰 “$1 Trillion Paycheck” — Elon’s 13-digit incentive. J.Crew’s AI faux pas. US Open’s Cadillac. +Martell baby #2.

08 Sep 2025

Contributed by Lukas

The real winner of the US Open? Cadillac… It used “The Great Gatsby Strategy.”J.Crew just caused the biggest fashion drama of the year… It use...

💰 “The (Ex)Finance Bro’s Guide To $$$” — Nick & Jack interviewed on Wild 'Til 9

04 Sep 2025

Contributed by Lukas

What do I do with my money? And why? And how? And ???????? We hung out with influencer couple Lauren Riihimaki (aka LaurDIY) & Jeremy Lewis t...

PART 2 👜Birkin: The Handbag That Costs More Than Your House

03 Sep 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she ...

PART 1 👜Birkin: The Handbag That Costs More Than Your House

02 Sep 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she ...

💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

28 Aug 2025

Contributed by Lukas

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s ...

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

27 Aug 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at...

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

26 Aug 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at...

🌵 “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

25 Aug 2025

Contributed by Lukas

Burning Man is the biggest event for billionaires in the world… so why is it losing millions?The US Gov’t is getting 10% of Intel in exchange for ...

💆‍♀️ “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

22 Aug 2025

Contributed by Lukas

Equinox is adding AI robot masseuses to 60 of their gym locations… and it’s actually good for the job market.Robinhood launched football betting p...

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

21 Aug 2025

Contributed by Lukas

Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now ...

🪨 “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

20 Aug 2025

Contributed by Lukas

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand… and...

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

19 Aug 2025

Contributed by Lukas

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Appl...

🥤“Unlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

18 Aug 2025

Contributed by Lukas

Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-...

🫡 “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

15 Aug 2025

Contributed by Lukas

Follow the Demoted podcast here: https://direct.me/demoted “Workplace shenanigans with a side of career advice” — that’s the tagline for ...

🎤 “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

14 Aug 2025

Contributed by Lukas

Watch on Youtube: https://www.youtube.com/@tboypod We’re publishing the Q2 earnings presentation and Q&A of this show, The Best One Yet. It...

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

13 Aug 2025

Contributed by Lukas

The 1st school with AI doing the teaching is here… We looked at Alpha School’s curriculum.Ford is disrupting its best invention… Going from “A...

🥊 “Fight Club” — Paramount’s $7.7B UFC deal. Nvidia’s export tax. Fazit’s $40M face glitter. + Instant Ramen.

12 Aug 2025

Contributed by Lukas

Paramount is paying $7.7 billion to stream the Ultimate Fighting Championship for 7 years… because 100 million Americans watch UFC.Nvidia & AMD ...

🍣 “Miso Pilates” — Nobu’s hospitality empire. ChatGPT-5’s therapist. Crocs vs Stocks. +Labubu Raves.

11 Aug 2025

Contributed by Lukas

Michelin-star restaurant Nobu now has 42 hotels… and it’s got pilates studios too?ChatGPT-5 is being called the biggest development in AI history…...

👩‍❤️‍💋‍👨👩‍❤️‍💋‍👨 “Bring a Friend” — Hinge’s double-date. Netflix’s fake K-Pop band. Golf’s profit puppy.

08 Aug 2025

Contributed by Lukas

The #1 movie on Netflix is also the #1 album on Spotify… K-Pop Demon Hunters reveals the #1 metric in media.Hinge is defying the dating app downturn...

🌴 “Nothing beats a…” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

07 Aug 2025

Contributed by Lukas

One obscure British airline is surging thanks to a TikTok meme… Jet2 is self-roasting.Uber stock is 2x higher than their IPO, while Airbnb’s is do...

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

06 Aug 2025

Contributed by Lukas

ThredUp stock is up 600% this year… because Frugal Friendly Finance is winning the trade war.Palantir is named after LOTR, but is it Sauron or Frodo...

🀄👵 “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

05 Aug 2025

Contributed by Lukas

The hot new networking opportunity… is playing a 200-year-old Chinese game: Mahjong.Tesla gave Elon the biggest bonus in human history… during the...

🤓 “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

04 Aug 2025

Contributed by Lukas

Harvard’s biggest profit puppy? Executive Education… They’re stretching the Crimson to earn some cash.eBay stock is (shockingly) at an all-time ...

🐲 Pokémon: The Little Monsters that Played Their Cards Right

02 Aug 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/What do you get when you mix a passion for collecting bugs with an ob...

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

01 Aug 2025

Contributed by Lukas

Skechers launched the 1st shoe built for Apple AirTags… It’s the “Track My Kid Era.”Figma stock 3x’d for the biggest American IPO in 4 years...

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

31 Jul 2025

Contributed by Lukas

Uggs’ sales are surging thanks to men… And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inven...

⛳ “He’s a 10 but…” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

30 Jul 2025

Contributed by Lukas

The #1 dating app right now also has the #1 drama… because Tea lets you rate dudes.The biggest deal of 2025? An $85B railroad deal… but it’s act...

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

29 Jul 2025

Contributed by Lukas

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”As a trade war dea...

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

28 Jul 2025

Contributed by Lukas

What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks.Vacation put sunscreen into a ‘80s whipped cream bott...

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

25 Jul 2025

Contributed by Lukas

We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.Jeff Bezos invested, an...

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

24 Jul 2025

Contributed by Lukas

Live… from Chicago… it’s The Best One Yet!We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous ...

💫 “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

23 Jul 2025

Contributed by Lukas

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of ...

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

22 Jul 2025

Contributed by Lukas

Tesla just opened something completely wild: a drive-in movie theater diner / charging station… run by robots.About ½ of all zippers are made by 1 ...

🔥 “Hot People Only” — Secret Influencer apps. Colbert’s Last Show. Crypto Week’s Roman Empire.

21 Jul 2025

Contributed by Lukas

There’s a secret app for influencers to get anything for free… and now we know about it.The reason the Late Show industry is getting canceled? Par...

Listen Now: Flesh and Code

19 Jul 2025

Contributed by Lukas

​​If you missed our announcement... we have a brand new podcast! Flesh and Code is a 6-part miniseries, where we investigate how technology is bei...

📀 “DJ VC” — The Chainsmokers’ VC fund. Uber’s robo-chauffeur. The Fed’s situationship.

18 Jul 2025

Contributed by Lukas

TBOY Live Chicago, July 23rd - tickets on sale here: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsThe Chainsmokers’ music duo l...

🐟 “CodBar” — David’s fish protein bar. Labubu: Beanie Baby or Barbie? Pittsburgh’s Austin-of-the-East.

17 Jul 2025

Contributed by Lukas

David, the $725M protein bar brand, dropped its most controversial product yet… Cod fish.Pittsburgh just snagged $90B in AI investments… If all go...

🌮 “From TACO to BURRITO” — Trump’s next trade war trade. Jimmy Butler’s super coffee. Target’s influencer turnaround.

16 Jul 2025

Contributed by Lukas

Forget the Trump T.A.C.O. Trade… we want to introduce the B.U.R.R.I.T.O. trade coming Aug 1stBasketball star Jimmy Butler just launched a $100 coffe...

🙋‍♀️ “Power Pause” — Millennial Moms-preneurs. KFC vs Dave’s Hot Chicken. Vibe Coding’s AI drama.

15 Jul 2025

Contributed by Lukas

KFC just fell out of the top 3 chicken chains in America… and Dave’s Hot is bringing the heat.Millennial Moms are leading a female founder boom…...

🏰 "Kingdom of the Coin" — Bhutan's Bitcoin Bump. Love Island's economy. Delta's Super Business Class+

14 Jul 2025

Contributed by Lukas

Love Island is the most viral show of the year… and it’s having a global economic impact.Delta only makes $4 profit per ticket… so it’s launch...

🧁 “Frosted Freaks” — Kellogg’s Nutella deal. Netflix’s Anime AI. The Pentagon’s rare earth stock.

11 Jul 2025

Contributed by Lukas

Kellogg’s cereal brands were just acquired by Italy’s Ferrero (Nutella)… but it’s really about the mascots.Netflix’s most popular content is...

😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

10 Jul 2025

Contributed by Lukas

Gmail launched a Weapon of Mass Unsubscription… to fix your inbox stress. The matcha industry is suffering an unprecedented shortage… blame J...

🛍️ “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.

09 Jul 2025

Contributed by Lukas

London’s most popular restaurant, Dishoom, has a wild growth hack… Roll the dice, get a free meal.Amazon Prime Day is now Prime Week… but it’s...

🎷 “Justin TimberFAKE” — Spotify’s AI boy-band. Michelob’s Gatorade beer. Soham Parekh’s 19 tech jobs.

08 Jul 2025

Contributed by Lukas

The trendiest song over the weekend was by a fake band… Spotify’s 1st AI band has gone viral.The only major beer growing in America? Michelob Ultr...

🏨 “Spreadsheets to Bedsheets” — Goldman’s Greek hotel. Amazon’s dark factory. FedEx’s black jack bet.

07 Jul 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsGoldman Sachs tried to bought 3 luxur...

🇺🇸 Hamilton: From Founding Father To Broadway Star

04 Jul 2025

Contributed by Lukas

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/In 2008, Lin-Manuel Miranda badly needed a vacation. He’d just won ...

🌭 “Profit Puppy” — Nathan’s Hot Dog high. Lululemon’s Costco dupe-suit. Cloudflare’s AI shield.

03 Jul 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsNathan’s hot dog stock just hit an ...

🤠 “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.

02 Jul 2025

Contributed by Lukas

Luckin Coffee’s 1st US location opened in NYC… and it’s got an anti-Starbucks strategy #ZeroPlace.Elon Musk is fighting to block Trump’s Big B...

🍨 “Ice Cream Tax Sundae” — Big Beautiful Bill’s scoops. Goodwipes’ porta-potty palace. Robinhood’s crypto stock.

01 Jul 2025

Contributed by Lukas

The Big Beautiful Bill would be the biggest law in our lifetime… so we’ll explain it using ice cream.Goodwipes launched luxury Porta-Potty Palaces...

🙅 “Cancel Your Internship” — Top-Paid Internships. Momofuku’s Chef-to-Shelf Strategy. Why Stocks hit ATHs.

30 Jun 2025

Contributed by Lukas

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsDespite trade war & real war, US ...

🇮🇹 “Bezos Da Vinci” — Venice’s Amazonian history. Nike’s Snoafer bet. NYC’s Socialist (Maybe) Mayor.

27 Jun 2025

Contributed by Lukas

Jeff Bezos is getting married in Venice… but did ya know Venice was the Amazon of the Old World?Nike is pinning its turnaround on a snoafer (a sneak...

🪩 “Mile High Upgrade” — Pan Am’s comeback. Apple’s Brad Pitt F1 pop. PeaceAI’s war-predictor.

26 Jun 2025

Contributed by Lukas

Pan Am Airlines is back after 34 years, but with a hotel, theater, & cafe… Because Brands > Logos.Apple’s Formula1 movie premiers today… ...

🧢 “To Dad, Love A.I.” – Fathers’ D’AI. Gucci’s Ozempic perfume. Big Concrete’s IPO.

25 Jun 2025

Contributed by Lukas

America’s biggest cement business just went public… because commodities don’t exist.Perfume sales are surging right now… Because of dudes, col...

🛢️ “‘Bottlenecking” — Iran’s Strait of Hormuz. Tesla’s robotaxi vs. Waymo. Dallas Cheerleaders’ 400% pay raise.

24 Jun 2025

Contributed by Lukas

The most important economic part of the War in Iran? The Strait of Hormuz… It controls 20% of earth’s oil exports.The 2 biggest self-driving car h...

🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.

23 Jun 2025

Contributed by Lukas

The hot new real estate trend is giant surf parks… Wave Pools borrowed the biz model of golf.117 emails per day? Interruptions every 2 minutes?... M...

👾 “Reddit vs AI” — Our Interview with Reddit CEO Steve Huffman

20 Jun 2025

Contributed by Lukas

Reddit… it’s the most important company in social media right now, because it’s the most different. It’s the 5th most visited website in Ameri...

🏒 “Less Taxes, More Trophies” — Florida’s hockey strategy. Chase Sapphire’s $795 fee. Roblox’s Farmville 2.0.

18 Jun 2025

Contributed by Lukas

The Chase Sapphire Reserve card jacked up its fee to $795… so we did the aluminum math.Why is Florida winning so many Stanley Cup hockey games?... L...

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

17 Jun 2025

Contributed by Lukas

Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.Trump disclosed his 2024 income (at least $600M)… and now the h...

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

16 Jun 2025

Contributed by Lukas

The best player in the NBA Finals wears Converse… so they launched a sneaker dating show?War in the Middle East means the US Army has a new recruit…...