The Best One Yet
Episodes
🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever
22 Mar 2025
Contributed by Lukas
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/If you currently own a 12-pack of bath tissue, a 150-count bag of lau...
🧠 “Severed” – AppleTV+ dirty secret. Ben & Jerry’s chocolatey lawsuit. Nvidia’s AI Super Bowl.
21 Mar 2025
Contributed by Lukas
Ben & Jerry are trying to buy back their company… and it reminds us of The Super Bowl of AI just went down… Nvidia now plays with Disney,...
🥤 “Diet Bros” – Diet Coke’s political rebrand. Tennis’ collusion case. BYD’s 5-minute EV.
20 Mar 2025
Contributed by Lukas
Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House.The top tennis players sued the grand slam tournament...
👿 “Don’t Pick Duke” — March Madness investing advice. Google’s biggest acquisition. Corporate Nickname Curse.
19 Mar 2025
Contributed by Lukas
Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing.Google is buying Wiz for $33B… And every Wiz employee is getting...
👸 “How Poppi got Pepsi’d” — Poppi’s $2B Cinderella deal. Apple’s SuperSiri delay. Law Schools’ app surge.
18 Mar 2025
Contributed by Lukas
Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella.Apple quietly announced its “Super Siri” AI is delaye...
🥱 “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.
17 Mar 2025
Contributed by Lukas
5 Hour Energy owns 90% of the market… which is why this energy shot got sued.The company behind Pokemon Go got bought by Saudi Arabia… becau...
💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories
14 Mar 2025
Contributed by Lukas
Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness indust...
☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.
13 Mar 2025
Contributed by Lukas
266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity.A secret North Korean hacker team just stole $1.5B of crypto…...
🏒 “Hockey Fight” — Canada’s electric weapon. MrBeast’s chocolate surprise. Southwest’s Godfather fee.
12 Mar 2025
Contributed by Lukas
The US stock market began dropping after losing to Canada in hockey… b/c the trade war is a hockey fight.MrBeast’s business is worth $5B… but he...
📉 “Worst Drop Since ‘22” — The crazy recession theory. Skype’s audio logo. Touchland’s viral hand sanitizer.
11 Mar 2025
Contributed by Lukas
Stocks had their worst day since 2022 because of T.R.I.C… “Trump’s Recession Idea Concept”Touchland is the 1st hand sanitizer to go viral… B...
🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.
10 Mar 2025
Contributed by Lukas
The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof.The South By Southwest tech-tainment is this week… because the conference ...
💤 “Snooze Pod” — We read Warren Buffett’s Shareholder Letter (to put you to sleep) 😴
08 Mar 2025
Contributed by Lukas
Since we all lose an hour of sleep during Daylight Savings tonight, we whipped up a podcast to help you fall asleep: We’re reading Warren Buffett’...
🧱 “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.
07 Mar 2025
Contributed by Lukas
Mattel is launching their own version of LEGO bricks… What will win, brand or price?Utah will make you show an ID to download Instagram… It’s a ...
🧃 “Hold the caffeine” — Four Loko’s return. Europe’s military stocks. Warren Buffett’s fave biz.
06 Mar 2025
Contributed by Lukas
Four Loko is the #1 malt liquor in America… thanks to the Japanese philosophy of Misogi.European stocks are shockingly beating American stocks this ...
💥 “ESPN Rizzzz” — Gen Z’s SportsCenter. Silverado’s tariff explainer. Boba Ice Cream IPO.
05 Mar 2025
Contributed by Lukas
ESPN just launched a Gen Z SportsCenter on Disney+… “SC+” is a playbook for youth content.The US is now in a trade war with Canada and Mexico…...
💩 “TP’s wet disruptor” — Dude Wipes’ rise. America’s 1st Crypto Fund. The Biz of Breakups.
04 Mar 2025
Contributed by Lukas
Dude Wipes hit $200M in sales… because they saw an opportunity in 1 stat about toilet paper.Trump is launching America’s 1st crypto fund… but ma...
🌆 Sesame Street: The Trojan Horse of TV
03 Mar 2025
Contributed by Lukas
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Once upon a time, American kids had a problem—OK, two. They were wa...
🏠 “The Housing Pod” — Our 3 Best Stories on the Housing Market
28 Feb 2025
Contributed by Lukas
Our 3rd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories about the housing market from the last year.#1. Costco launched its 1s...
🚀 “The Hacks Pod” — Our 3 Best Stories on Innovation Hacks
27 Feb 2025
Contributed by Lukas
Our 2nd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories on growth hacks from the last year:#1. SharkNinja’s stock has climbe...
💑 “The Parenting Pod” — Our 3 Best Pop-Biz Stories on Parenting
26 Feb 2025
Contributed by Lukas
Our 1st Bonus Pod during our Paternity Week is on 3 of our best business stories on parenting from the last year:#1. Did you know no US president is a...
👶 “IBO: Initial Baby Offering” — Podcast Update…
25 Feb 2025
Contributed by Lukas
We’re dropping 5 bonus podcasts over the next few days because… Jack’s got a brand new beautiful healthy baby.Jack just hit the hospital with hi...
👛 “The ROI on the IRS” — America’s 12x tax return. Alani Nu’s $2B hot girl drink. Alibaba’s new religion.
24 Feb 2025
Contributed by Lukas
Energy drink Alani Nu sold to Celsius for $1.8B… so we explain how to pick an acquisition price.Alibaba is the Amazon of China & its stock has d...
🍸“The Spy Who Primed Me” — James Bond’s Amazon deal. Microsoft’s quantum leap. OpenTable vs Resy.
21 Feb 2025
Contributed by Lukas
James Bond’s creative control was just acquired by Amazon… so we need to talk about “Infinite Scarcity.”Microsoft just defied physics… it’...
🏒 “Hockey War” — NHL’s USA vs Canada win. Botox Bars everywhere. Meta’s undersea cable.
20 Feb 2025
Contributed by Lukas
Tonight’s NHL game is USA vs Canada… it’s a geopolitical battle, so tix hit Super Bowl prices.The fastest-growing retail concept is “Med Spas”...
🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
19 Feb 2025
Contributed by Lukas
Nike just partnered with Skims… but has Kim stretched Skims too far?Protector just launched an Uber for Bodyguards… and 1 video hack made it go vi...
🏀 “3-Pointer Economics” — NBA’s shot problem. Zelle is beating Venmo. Jamie Dimon’s rant.
18 Feb 2025
Contributed by Lukas
Venmo & Cash App are getting crushed by Zelle… The boringest app disrupted the disruptors.The NBA has a problem: Too many 3-pointers… but ther...
The Best Idea Yet 🐂 Oregon Trail: Tricking Kids into Liking School Since 1971
17 Feb 2025
Contributed by Lukas
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Pop quiz: What’s the longest-running video game in history? It’s ...
🥤 “Vending Machine-Gate” — Poppi vs Olipop. NY’s Texas Stock Exchange. Netflix’s podcast move.
14 Feb 2025
Contributed by Lukas
Poppi & Olipop’s rival sodas are the biggest drama in biz… because of $25K vending machines.Texas gets its 2nd new stock exchange in a year…...
🍺 “Local Lite”— Kelce Bros’ light beer bet. Elf Beauty’s “Dicks”. BuzzFeed’s 1st social media app.
13 Feb 2025
Contributed by Lukas
The 1 alcohol surging right now? Local Light Beer… driven by Millennial dads #Dadlennials.BuzzFeed’s launching a new social media app… because i...
🏎️ “Bieber’s blacklisted” — Ferrari’s rules of ownership. Coca-Cola’s Fairlife milk. DOGE vs. CFPB.
12 Feb 2025
Contributed by Lukas
If you customize a Ferrari, they won’t let you buy another… even if you’re Justin Beiber.Coca-Cola’s biggest acquisition ever is Fairlife… b...
🟠 “Penny RIP” — End of the Penny. Dunkin’s diss track. T-Mobile’s dead-zone killer.
11 Feb 2025
Contributed by Lukas
Trump is canceling the US penny… because our cheapest coin is our most expensive.The biggest diss track in the SB wasn’t Kendrick Lamar… it was ...
💡 “Ideas = Currency” — TED Talks’ CEO audition. Costco’s girl math. ‘Musking’ the US Gov’t.
10 Feb 2025
Contributed by Lukas
TED Talks needs a new CEO… but TED is actually the deepest media biz we’ve ever seen.Elon’s mission to disrupt the government hit a new level, t...
🏈 “The Super Bowl Pod” — Kendrick’s $0 Halftime Show. Wilson’s football monopoly. The Curse of the Commercial.
07 Feb 2025
Contributed by Lukas
Dirty secret of the Super Bowl halftime show… The show costs $50M, but the performer gets paid $0.Wilson makes all of the NFL’s football’s… an...
👵🏻 “Betty White Bump” — The Best Super Bowl ad ever. Waffle House’s egg fee. Shein’s tariff trauma.
06 Feb 2025
Contributed by Lukas
The #1 Super Bowl ad? Snickers in 2010… because Snickers acted like a Freudian therapist.Waffle House is charging a 50-cent-per-egg fee… but we te...
🙈 “1 year without shopping” — The No-Buy-2025 trend. Chick-fil-A’s champagne drive-thru. Spotify’s Spice Girls monopoly.
05 Feb 2025
Contributed by Lukas
“No Buy 2025” is like “Dry January”… But instead of no alcohol, it’s no shopping.Spotify hit all-time high after its 1st full-year profit…...
🥞 “Maple Syrup Mayhem” — Trade War’s wild 24 hours. Robinhood’s Super Bowl bet. Levi’s Baggy Secret.
04 Feb 2025
Contributed by Lukas
The first 24 hours of Trade War II were wild… We’re breaking down the surprise tariff deals with Mexico and Canada.Robinhood is the top stock sinc...
🤠 “YAHOOOO!” — Yahoo’s email revival. Trade War II Begins. Hans Zimmer’s creator hack.
03 Feb 2025
Contributed by Lukas
Trump’s 2nd trade war begins tonight with tariff’s for Canada, China, & Mexico… but Trump tariffs differ in 1 huge way.Yahoo just turned 30…...
🪷 “The White Lotus Effect” — HBO’s tourism bump. DeepSeek’s copy/paste. The Bacon IPO.
31 Jan 2025
Contributed by Lukas
Description: “White Lotus Season 3” is about to debut… and it’ll boost Thailand’s economy by 20%.The biggest IPO of 2025 is a bacon biz...
🏆 “Perfect Credit Score” — How to get one. Tesla’s new MAGA brand. Chili’s ate TGI Fridays.
30 Jan 2025
Contributed by Lukas
Does the perfect 850 credit score exist?... It does, one man just got it, and we’ll tell ya how.Tesla has become a $45K MAGA hat… so we’ll expla...
☄️ “The 4 Frontiers” — Space Inc.’s Trump jump. X’s Venmo-y Visa deal. Royal Caribbean’s value meal.
29 Jan 2025
Contributed by Lukas
Space stocks surged as Trump pledged to reach Mars… so we’re introducing the 4 Final Frontiers.X announced a Venmo-like deal with Visa… but it a...
🐳 “AI’s Goodwill Hunting moment” — China’s DeepSeek Drama. Coke vs Pepsi vs Costco. Unlimited PTO Paradox.
28 Jan 2025
Contributed by Lukas
One Chinese AI app, DeepSeek, just shocked the world… and the entire US tech market.Costco is swapping Pepsi for Coke in the food court… here’s ...
🎶 “Baby Cardi B” — Kidz Bop’s record music. Ozempic’s secret side-effect. CNN’s plastic surgery. Single-Lady Home Surge.
27 Jan 2025
Contributed by Lukas
Kidz Bop is making $50M on cover music… not by creating, by re-creating.If you shop online too much or scroll Instagram too much, the new cure may b...
💨 “Fart-coin” — Crypto’s Silk Road pardon. Neko’s $2B body-scanner. Video Games’ Spiderman mistake.
24 Jan 2025
Contributed by Lukas
Trump pardoned the crypto founder of Silk Road… after launching his own Fartcoin. We’ll explain.Spotify’s CEO co-founded a body-scanning startup...
🥯 “Shmear Me” — PopUp Bagel’s boom. Zuck’s Smart Oakleys. Stargate’s $500B Hollywood name.
23 Jan 2025
Contributed by Lukas
Zuck’s reportedly launching smart Oakleys this year… and a smart watch and airpods next year.PopUp Bagels is the fastest-growing bagel chain in Am...
🫰 “Andreessen-In-Chief” — Trump’s Venture Cabinet. Netflix’s Live Adele Quarter. Trump’s Executive Orders.
22 Jan 2025
Contributed by Lukas
The theme of Trump’s cabinet? Venture Capital guys… so we put together a LinkedIn on it.Netflix’s biggest pivot in a decade is to live sports…...
🇺🇸 “47’s Favorite Number” — Trump’s Report Card. Bumble’s Boomerang CEO. Gmail’s AI Clippy.
21 Jan 2025
Contributed by Lukas
On Trump’s 1st day back in the White House… We’ll tell you his most important economic number.Bumble’s founder is returning as CEO… So we fo...
🫡 “TikTok Refugee” — TikTok’s final countdown. Jack Daniels’ bourbon bust. Anduril’s new language of business.
17 Jan 2025
Contributed by Lukas
TikTok is scheduled to shut down Sunday morning… but there are still 3 possible outcomes.The Bourbon Bubble just burst, so we have a solution for Ja...
🍒 “Pop-Tart Problem” — Red dye’s food ban. JPMorgan’s overdraft idea. Job Referrals as-a-Service.
16 Jan 2025
Contributed by Lukas
From Pop-Tarts to Peeps, Red #3 artificial food coloring is now banned… 40 years too late.JPMorgan just had its best quarter in 200 years… so it’...
🚽 “Lattes & Lavatories” — Starbucks’ policy pivot. LA’s greedy landlords. Planet Fitness’s biggest risk.
15 Jan 2025
Contributed by Lukas
Starbucks’ is trying to save “the 3rd place”... by ending their open doors bathroom policy.Greedy LA landlords are jacking up rents 100%... but ...
📹 “The Next TikTok” — Whatnot’s $5B shop app. Nvidia’s uranium problem. Sonos’ CEO oopsie.
14 Jan 2025
Contributed by Lukas
TikTok will be banned in 5 days… but its replacement is Whatnot: It’s Instagram + eBay + MTV.Sonos is known for its fancy sounds systems… but th...
🧀 “Return of the Rat” — Chuck E. Cheese’s $1B comeback. Hotelification of offices. Disney’s sports streamer airballs.
13 Jan 2025
Contributed by Lukas
Chuck E. Cheese is back from bankruptcy… with a brand new babysitter strategy.Pools, massages, bars… Offices are getting “hotelified” for the ...
🔥 “LA’s Fire Hero” — Watch Duty’s #1 fire app. Rolls-Royce’s Picasso car. $1T of Gift Returns.
10 Jan 2025
Contributed by Lukas
The #1 in the whole App Store is Watch Duty… a hero saving lives in LA’s wildfires.Rolls-Royce now sells 100% top-to-bottom custom cars… it’s ...
⛰️ “51st State” — USA’s Greenland deal. Starface’s pimple patch. John Deere’s robo-tractor.
09 Jan 2025
Contributed by Lukas
Trump proposed buying Greenland… so we looked into how/if/when it’s possible.John Deere’s big tech update at CES?... a robo-self-driving tractor...
🌹 “META goes MAGA”— Zuck’s fact-check switcheroo. Tiger’s viral golf league. Alcohol’s 1st warning label.
08 Jan 2025
Contributed by Lukas
Mark Zuckerberg is ending fact-checking on Instagram & Facebook… because Trump won the election.The Surgeon General said alcohol causes cancer…...
⛷️ “Ski-Pocalypse” — Park City’s ski strike. NYC’s traffic tax. The Birth of Gen Beta.
07 Jan 2025
Contributed by Lukas
The biggest strike in ski history hit during the busiest ski week of the year… and Vail lost $400M.A brand new generation is being born in 2025: Gen...
🔮 “The Predictions Pod” — Apple iToilet, Disney Airlines, and Home Depot Homes.
06 Jan 2025
Contributed by Lukas
#1. Apple iTush — Apple will launch a smart toilet (aka “iTush”) to expand its push into health.#2. Disney Airlines — Disney will acquire Spir...
The Best Idea Yet 🛁 Jacuzzi: Legend of the Life-Saving Tub
02 Jan 2025
Contributed by Lukas
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Episodes drop every Tuesday, free to listen to wherever you get your ...
The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
30 Dec 2024
Contributed by Lukas
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Episodes drop every Tuesday, free to listen to wherever you get your ...
BONUS 💰 “The Money Pod” — Our Best Money stories from 2024
27 Dec 2024
Contributed by Lukas
#1. Wells Fargo launched a credit card you can pay rent with… but they underestimated how Savvy Millennials would use it. (6/24/2024)#2. An Olympic ...
BONUS 🤤 “The Food Pod” — Our Best Food stories from 2024
26 Dec 2024
Contributed by Lukas
(Warning: You’re gonna need 8 napkins for this episode):#1. Haribo Gummy Bears is now the biggest candy business on earth… because it’s done the...
BONUS 🍿 “The Entertainment Pod” — Our Best Entertainment stories from 2024
24 Dec 2024
Contributed by Lukas
(Tom Cruise jumped on a chair when he heard this episode):#1. Netflix just gave itself the biggest Christmas gift of all… NFL football on Christmas ...
BONUS 🤖 “The AI Pod” — Our Best Artificial Intelligence stories from 2024
23 Dec 2024
Contributed by Lukas
(ChatGPT says these are the best AI stories in the whole business news industry):#1. Every dating app stock is down this year except for 1: Grindr… ...
🎅 “Claus Industries'' — Santa’s $12 Trillion biz. The Dow is dumb. Budweiser’s sister strategy.
20 Dec 2024
Contributed by Lukas
The stock market just had its worst week of 2024… we explain what determines stocks in 2025.Bud Light just fell to #3 in beer sales… but it’s al...
✉️ “How much should I tip?” — N&J’s Holiday Tip rules. Nissan’s Honda hug. Databricks’ AI baseball championship. (And 1-800-CHAT-GPT).
19 Dec 2024
Contributed by Lukas
Americans are sick of tips, but Holiday tipping is universally loved… so we share our holiday tip rules.Databricks’ just had the biggest startup f...
🦕 “Dino IPO” — Stegosaurus goes public. Mattel’s Hot Wheels win. Broadcom’s BATMMAAN stocks.
18 Dec 2024
Contributed by Lukas
A stegosaurus skeleton is going public today… so we jumped into the 1st ever Dino IPO stock.Mattel’s Hot Wheels sales are up 14%, selling 700M… ...
🛸 “$UFO” — Drone stocks’ mystery surge. Crumbl’s $1B cookie. Waymo beat Lyft.
17 Dec 2024
Contributed by Lukas
Crumbl Cookies have reached all 50 states with a new biz model… B2A: Business-to-Algorithm.There’s a drone mystery in the New Jersey skies… So w...
🧸 “Teddy Bear, so hot right now” — Ralph Lauren’s new logo. Hot Ones’ $82M deal. Marriott’s glamping bet.
16 Dec 2024
Contributed by Lukas
Ralph Lauren is the shining star of American luxury… because they traded out logos.Hot Ones, the chicken wing interview show, sold for $82M… it’...
♟️ “Pawn Stars — Chess’ “random” disruption. Netflix’s unlimited parental leave. Time’s CEO of the Year.
13 Dec 2024
Contributed by Lukas
Chess has a new World Champ… but traditional chess is getting disrupted by rando chess.Netflix’s legendary unlimited parental leave policy is unde...
🤤 “Everything’s $3” — Matto’s crazy coffee. The CEO killer controversy. Louis Vuitton’s train bet.
12 Dec 2024
Contributed by Lukas
The fastest-growing coffee chain in New York is Matto… because the $3 latte has a secret.The UnitedHealthcare CEO killer has been charged with murde...
🍿 “1-click movie” — OpenAI’s Hollywood video. Hershey’s orphan school. Brian Chesky’s 1:1 meeting hate.
11 Dec 2024
Contributed by Lukas
Hershey stock surged 20% on acquisition talks… but family drama can block the whole deal.OpenAI just launched Sora: text-to-video Gen AI… It’s t...
🫶🧾 “Eras Tour receipts” — Taylor Swift’s concert payday. Disney’s doubling cruise line. DeBeers’ industrial diamonds.
10 Dec 2024
Contributed by Lukas
After 149 concerts, Taylor Swift’s Eras Tour just ended… and we got the financial receipts.Disney is doubling its cruise line… because Disney Cr...
🥃 “A Bar Song Biz” — Shaboozy’s economic ballad. Lululemon’s “newness”. Google’s weather channel.
09 Dec 2024
Contributed by Lukas
Lululemon’s stock jumped 19% Friday because it’s obsessed with one word… “Newness.”Shaboozy’s “A Bar Song” just set a music record… ...
👨❤️💋👨 “He took me to Chick” — Chick-fil-A’s dating lesson. Bitcoin’s $100K moment. Uber’s Christmas carols.
06 Dec 2024
Contributed by Lukas
Chick-fil-A is the top restaurant for 1st dates… and women love it, on one financial condition.Microstrategy owns 2% of all the world’s Bitcoin…...
📖 “Holy Profit” — The Bible’s sales surge. Spotify Wrapped’s AI stunt. South Korea’s econ underdog.
05 Dec 2024
Contributed by Lukas
Bible sales are up 22% this year... even though religion is down (we’ll explain).South Korea declared (and then undeclared) Martial Law… so we’r...
😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
04 Dec 2024
Contributed by Lukas
Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?The number of male nurses in America has tripled… and they...
💔 “Princess *not* falling in love” — How Moana beat Frozen. The Ringtone’s resurgence. Aldi’s genius grocery.
03 Dec 2024
Contributed by Lukas
Moana 2 set a Thanksgiving movie record… Here’s Moana’s 4-part strategy to melt Frozen.Aldi is the fastest-growing grocery store in America… b...
🥜 “PB & Profits” — Uncrustables’ $1B sandwich. The Mullet Stock Market. Klarna’s AI Ozempic.
02 Dec 2024
Contributed by Lukas
Uncrustables is close to $1B in annual sales… Biggest fan of these PB&J snacks? NFL players. How to explain stocks? We have a “Mullet Mar...
The Best Idea Yet 🌶️Sriracha: From Refugee to Billionaire
27 Nov 2024
Contributed by Lukas
Follow our The Best Idea Yet, our 2nd podcast series, to get episodes like this every week:https://wondery.com/links/the-best-idea-yet/ Chances a...
👒 “Martha Stewart Inc.” — Martha’s media mastery. The new Treasury Sec. Thanksgiving finance convos.
26 Nov 2024
Contributed by Lukas
25 years ago, Martha Stewart IPO’d her company… Because Martha invented Influencers.Stocks jumped into the holiday on Trump’s new Treasury pick…...
🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.
25 Nov 2024
Contributed by Lukas
Wicked’s opening weekend doubled Gladiator II… and it’s thanks to Wicked’s color strategy.Kellogg's Froot Loops just became a political debate...
🛍️ “Black-vember” — Why Black Friday’s all month. McRib’s strategic impact. H&R Block(ed) by DOGE.
22 Nov 2024
Contributed by Lukas
McDonald’s just brought back the McRib… because McDonalds needs a superhero right now.Black Friday is in 1 week… we explain why Black Friday’s...
💰 “Warren’s Biggest Trade” — Buffett’s cash crush. Tropicana’s carafe controversy. Bluesky’s alt-Twitter.
21 Nov 2024
Contributed by Lukas
Warren Buffett’s biggest trade of the year? Cash… The world’s top investor ain’t into stocks right now.Tropicana sales fell 20% because it cha...
🛒 “Where the rich shop” — Walmart’s renaissance. Jersey Mike’s $8B sandwich. Google’s Chrome divorce.
20 Nov 2024
Contributed by Lukas
Google’s Chrome Browser is used by 61% of us… but now Google may be forced to split it off.Jersey Mike’s sandwich chain was just acquired for $8...
🍨 “Ice Cream of the Future” — Dippin’ Dots’ resurrection. YouTube’s now #1 for podcasts. Northwestern’s stadium disruption.
19 Nov 2024
Contributed by Lukas
Dippin’ Dots was bankrupt… but a 2nd scientific breakthrough has given it a hot comeback.YouTube is now the #1 podcast platform, beloved by Gen Z…...
👼 “The Only Child Economy” — Millennials’ parenting impact. Netflix’s All-Star sports strategy. Trump’s cabinet stocks.
18 Nov 2024
Contributed by Lukas
The TBOY Holiday Merch Drop: Go to www.tboypod.com/shop to order the best fashion yet (hoodies, sweats, totes, hats, and a surprise...) 🛍️. Pre-o...
👯♂️ “T-Pain & Mark Zuckerberg” — Zuck’s rap strategy. Amazon’s Temu dupe. NYC’s rent fee revolution.
15 Nov 2024
Contributed by Lukas
The TBOY Holiday Merch Drop: Go to www.tboypod.com/shop to order the best fashion yet (hoodies, sweats, totes, hats, and a surprise...) 🛍️. Pre-o...
🐶 “DOGE.gov” — Elon’s Dep’t of Government Efficiency. Spotify’s power-pausers. Bounce’s luggage storage.
14 Nov 2024
Contributed by Lukas
The Department of Government Efficiency is a thing now… So what will Elon do with D.O.G.E.?Spotify stock is up 400% in 2 years to all-time highs… ...
📒 “Don’t Open My Notes” — Apple Notes’ trust strategy. ExxonMobil’s climate shocker. Curse of the Michelin Star.
13 Nov 2024
Contributed by Lukas
Apple’s Notes is used by ~700 million people (it's Chappell Roan’s favorite app)… so we found its secret.ExxonMobil asked Trump to stay in the P...
🚀 “Hold my Bitcoin” — Bitcoin’s $88K all-time high. Vuori’s $5B athleisure. Goldman Sachs’ royal knights.
12 Nov 2024
Contributed by Lukas
Bitcoin shattered its all-time-high on “the 1st pro-crypto US president”... So we explain what that means.Vuori is eating Lululemon’s leggings…...
🧊 “YETI vs Trump” — YETI Coolers’ tariff solution. The Federal Reserve’s independence. Chicken Tenders’ biz lesson.
11 Nov 2024
Contributed by Lukas
YETI Coolers’ stock just jumped 10%... and Yeti shows how companies will handle tariffs.The Federal Reserve’s independence is under threat right n...
🫦 “E.l.f. explains the Election” — Elf Beauty’s $3 win. Elon’s “TruthX” play. The Power of the word “We”.
08 Nov 2024
Contributed by Lukas
If you want to understand the election, just look at Elf Beauty’s results… we explain the parallel.Elon is the big business winner of the election...
🔶 “The Trump Trade” — The 2nd Trump-conomy. Ferrari is Europe’s #1. The boring-name startup trend.
07 Nov 2024
Contributed by Lukas
Trump’s victory triggered the best stock surge of 2024… but we’re breaking down Trump’s economic plans.Ferrari just became the most valuable c...
📺 “XXXL TV” — The 100-inch TV Boom. Calm’s election night win. Boeing’s return-on-union.
06 Nov 2024
Contributed by Lukas
TVs are getting gigantic, but prices are falling… Huge-screen TVs illustrate the biggest law of innovation.Boeing’s epic airplane strike is over…...
🇺🇸 “How Elections Affect Stocks” — Election Day Economy. Gladiator II’s creativity secret. Bandit Running’s disruption.
05 Nov 2024
Contributed by Lukas
What happens to the economy on election day?... Less beer, more flight upgrades, flat stocks.We’re about to get the biggest movie day in 2 years… ...
🥤“The Secret Lives of Coke Zero” — America’s oil record. Coke Zero’s Mormon surge. Starbucks’ Sharpie Marker.
04 Nov 2024
Contributed by Lukas
Starbucks is buying 200k Sharpie Markers to put names on cups... we’re calling it “The Sharpie Doctrine”.America just produced more oil in a mon...
⚔️ “The Great Coffee Takeover” — Luckin’s Starbucks-killer. Airlines’ new auto-refunds. Hermes’ Birkin Bag mafia.
01 Nov 2024
Contributed by Lukas
Hermes is the top fashion stock right now… but it just got sued for running a handbag hustle.Starbucks’ greatest threat is Luckin Coffee… and Lu...
🤓 “Revenge of the Clusters” — Nerds’ candy innovation. Reddit’s 42% surge. American consumer confidence?
31 Oct 2024
Contributed by Lukas
This halloween the hot candy is Nerds Clusters… It shows there’s a business case in gut instinct.Reddit surged 42% yesterday after announcing its ...
🐊 “Croc-blocked” — Crocs’ school ban. Haunted House economics. Waymo’s money moat.
30 Oct 2024
Contributed by Lukas
Some schools are banning crocs for two particular reasons… so Crocs stock just got croc-blocked.Waymo just secured the 3rd biggest fundraises ever…...
🗳️ “Vote or Bet?” — Robinhood’s election betting. Cosm’s live football theater. McFlurry’s government fix.
29 Oct 2024
Contributed by Lukas
You can now bet on the election outcome on Robinhood… but which is a better predictor, betting or polls?Would you watch football in an Imax theater?...
🌿 “Canna-Babes” — Marijuana’s female surge. Scout’s electric zombie truck. The world’s AI chatbot factory.
28 Oct 2024
Contributed by Lukas
We broke the Grass Ceiling… For the 1st time ever, women buy more cannabis than men.Scout Motors is back from the dead… and solved the #1 issue fo...