The Best One Yet
💁♀️ “Boy Sober” — The No-Marriage Economy. Arizona’s Crazy Rich Asians. Snow White & The 7 Debacles.
Tue, 25 Mar 2025
Single women who don’t want marriage are a new economic force… they’re “Boy Sober.”Foreign investment is pouring into Arizona and Georgia… they’re New Taiwan and New Korea.Disney’s new Snow White reboot is a bust… but Disney’s vault’s still full of magical numbers.$MTCH $HYMTF $DISWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What is 'Boy Sober' and why is it significant?
This is Nick. This is Jack. It's Tuesday, T-Boy. Tuesday, March 25th. And today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. Well, brackets busted. Apparently, every game was not an upset this year, Jack. I only picked like two upsets. Are you kidding? That's why I'm doing very well. Virginia Commonwealth University.
You were supposed to win it all. Also, I like Florida and I like Michigan and they're both still dancing. I don't even know where half the schools I picked are based. Jack, three stories for today's show. What do we got on the T-Bone? For our first story, it's a wild phenomenon with huge economic impacts. A trend called boy sober. Boy sober. Women are choosing to not get married.
They're going sober on men. For our second story, Disney's Snow White remake bombed at the box office this weekend. It's Snow White and the Seven Debacles. But Jack and I found the magical number that no one else is talking about. And our third and final story, Georgia and Arizona are being showered with $300 billion of new foreign money. But that $300 billion is coming from three surprise places.
Three Asian nations. But Yetis, before we hit that wonderful mix of stories. What? What a mix of stories. No one else is doing that mix, Jack. Yesterday, we finished the pod with this question. What billion dollar food brand began as a gift from a man to his wife? And that gift happened to be based on her sign. Basically, what we asked was what huge snack food began as a present for a Pisces?
And the answer is goldfish. Oh, it's goldfish. Goldfish crackers. They actually began with a romantic baker over in Switzerland. Goldfish for a Pisces. Classic. But how did goldfish end up in America just a few years later? It was all thanks to a shark. We're talking about the most cunning woman we've ever read about in business who made goldfish go global.
Actually, she's one of the greatest entrepreneurs in American history. But we bet you've never even heard of her. Her name is Margaret Rutkin. Margaret Rutkin. And she built an entire factory in Connecticut with only female workers, young and old. She got into the baking business in the first place to save her son's life. And her story is completely unreal.
To hear about how Goldfish Crackers really began and why they're still growing double digits every year, listen to our weekly show, The Best Idea Yet. The untold origin stories of the products you're obsessed with. It's 45 minutes, drops every Tuesday, and we got nominated for a Best Business Award in the Ambys. Oh, we are so pumped about this episode and we love this show, Yetis. Check it out.
We got a link in the episode description today. Because Goldfish Crackers are simply the best idea yet. But yeah, today's T-Boy is also fantastic. Best we've ever done. Let's hit it, baby.
15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.
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Chapter 2: How are women redefining relationships in the 'No-Marriage Economy'?
But they're not going to waste another 10,000 hours looking for him on the apps. And yeah, we've been to plenty of hinge weddings out there. Our buddy Timmy, yeah, he met his wife on The League. But the surprise variable that so many women are going boy sober, it's that for these women, dating apps ruin dating for a whole generation.
For our second story, Snow White and the Seven Dwarves has become the most doomed Disney movie of our lifetimes. But we did the movie math on Disney's vault strategy, and they all live happily ever after. Okay, yetis, new name for the new Disney movie, Snow White and the $43 million opening weekend. It's not a comedy, it's a tragedy.
Yeah.
Because Disney spent $250 million on the live remake of Snow White, the 1937 Disney classic. Side note, Snow White actually is a story written by the German Grimm Brothers back in 1812. And the word Grimm, fun fact, comes from the Grimm Brothers. That's how dark their tales were. Okay, but Jack, enough with the fun facts. We got some not fun facts here.
How about the opening weekend of the new Disney remake of Snow White? The live-action version of Snow White brought in just $43 million in the U.S. box office weekend. Yeah, besties, that's a fairytale flop. Less beauty, more sleeping. So Jack and I got to ask, mirror, mirror on the wall, what went wrong with Snow White's remake over there?
Three wild and unrelated pieces of PR drama tanked this movie before it even hit the screens. These all came out of nowhere. First, there was the DEI controversy. This is an old German tale, but the cast is modern and diverse. Snow White's skin, as the mirror says, is as white as snow, but the Latina actress playing her is not. So that bothered some people. The second issue was the war in Gaza.
Because the lead princess, played by Rachel Ziegler, is outspokenly pro-Palestine. But the evil queen, played by Gal Gadot, is pro-Israel. She actually served in the Israeli army. And that made movie promotion for these two actresses awkward and basically not happen. And then the third surprise was The Seven Dwarves, which was one big controversy.
Peter Dinklage of Game of Thrones fame, a dwarf himself, called the movie that Disney produced backwards. He said the film shouldn't portray dwarves the way it was portraying them. And then Disney made things worse by trying to fix it. They didn't hire dwarf actors to play The Seven Dwarves. They created computer-generated dwarves instead. Ugh.
Which, like, you could have implored seven people to be in your Disney movie. Instead, you used a computer? Jack, add it all up, and what exactly was the result for the new Snow White? This whole movie was a nightmare that Disney just wanted to end. There's no magic lamp you can rub to make things right here, Disney.
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