The Best One Yet
💑 “The Parenting Pod” — Our 3 Best Pop-Biz Stories on Parenting
Wed, 26 Feb 2025
Our 1st Bonus Pod during our Paternity Week is on 3 of our best business stories on parenting from the last year:#1. Did you know no US president is an only child?... So we jump into the Only Child Economy.#2. Apple’s newest product is Apple Watch for kids… because of a 10-year trust campaign.#3. How should new parents prep financially for having a kid?... We’ve got one answer.Yetis, share this bonus ep with your buddy with kids… or send it to the kid.We’ll be back with our usual daily show the week of March 3rd after Jack’s spent some time getting to know his new baby. But look out for more bonus pods from us dropping this week.And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What are the top parenting stories discussed?
This is Nick. This is Jack. And today's parenting pod is the best one yet. Our top three parenting stories of the past year. Yetis, we have got a special episode for you. More on that in a minute. In the meantime, Jack, three fantastic stories. What do we got? For our first story, we're going back to November 18th, 2024. Did you know that no US president has ever been an only child?
Well, millennials are forming more only child families than ever. So we have some wild data on the only child economy. Second story, Jack. What do we got? We're going back to July 12th. Apple's newest product was Apple Watch for kids. Apple Watch for kids. It's an iWatch for dogs.
For our third and final story, we're going back to October 3rd because we had a live show where we interviewed a New York Times bestselling author and financial expert. And we answered a question from a new parent about the number one financial plan for kids. But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories, Jack. Nick and Jack here.
We're in the studio together in Vermont right now, preparing for my paternity leave. I'm basically Jack's doula. I'm his podcast doula is what I am. I'm ready with the mics, ready with the business updates for him. What do we got? Because Alex and I are expecting our third kid any day now.
Now, when this happens, any moment yet, Jack is going to be away for about a week before slowly easing back into the flow of the show. I built that bassinet just in time. Are you excited for your paternity week? Very excited for Paternity Week. Now, I don't do this show without Jack. So besties, for the next week, we won't be publishing our usual daily show.
But we also would never leave you guys hanging. So for the next five days, we're publishing five of our best of episodes. The best ones yet of the best one yet. Each episode focus on a different industry, theme, or topic. In pop music. business. So for the next week, while I'm away growing the family, we're going to publish five episodes curating our best stories on five surprise subjects.
And Jack, today's show, the first of these five episodes, what do we got? It makes sense. The best of parenting. Totally. It's our only parent-themed episode, but we're kicking off with it. So yetis, send this episode to your buddy who has kids or your buddy who's thinking about having kids. Or your buddy who wants to understand why their friends who are parents act the way they act.
Besties, today's bonus pod is the best business stories in parenting. Jack. I'm still here, Nick. My phone's not ringing. It's IBO week. Initial baby offering. Jack, let's hit our three stars.
15 years before this song, two boys from the Northeast met in a dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack, Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we're ready to go. We can't wait no more, so just start the show. Start the show.
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Chapter 2: What is the Only Child Economy?
You could have 62,000 lattes, I just did the math, or one child. Is that assuming a $6 latte? Well, Jack, side note here, only children do get more spoiled by their grandparents, so that's a nice boost to GDP. I'm not sure that's economically sound. but I like the sentiment of it. Pretty sure Nana buys an only grandchild like 48 Christmas gifts.
So Jack, what's the takeaway for our buddies who are anyone who doesn't have to deal with a brother or sister? There is an only child economy. Yetis, we're not talking about the demographic challenges of a shrinking population when we talk about the only child economy. We've covered that in other stories, and we'll cover that again in the future.
What we are talking about is the unique purchase and labor decisions made by only children. And we have the perfect case study to prove what those labor and purchasing decisions are. That case study is China. Because yeti's China had a one-child policy for 30 years. Therefore, there's an entire generation in China of just only children.
And the results of what those only children did in China are fascinating. For example, only children have lower risk tolerance than kids with siblings. So in only child economies, there are fewer entrepreneurs and more traditional jobs. Another data point, only children are great individual performers, but they're a little less great at collaboration.
We see this in China as well, which dominates individual Olympic sports, but struggles more with team sports. Oh, another point, solo children become solo caretakers for their parents when they get old. So they tend to be better savers and long-term investors. So in the only child generation that's being raised right now by millennials, we'll have fewer founders, but more CEOs.
We'll have less splurging, but more saving. We'll have a little less purchasing, but a little more prudence. And that is the only child account. For our second story, Apple just launched Apple Watch for kids. We'll explain why Apple is going somewhere no tech company will. They're explicitly targeting children. Children.
Jack and I have noticed that every parent struggles with the same thing, the tech paradox. To give your kid a phone or not. And then if you do give your kid a phone, when do you give them a phone? It's a lot. Now, the data shows, we all know this, phones are addictive and they can distract kids from real life learning and development. So you delay when you give your kid a phone.
But at the same time, you want to know where your kid is all the time. You can't stick a tracker on them, so you'd like to know where they are somehow. The phone will tell you where the kid is all the time. Well, here's the news. Apple just announced a solution to that tech parent paradox. Apple Watch for your kids. Apple Watch for your kids. Tim Cook thinks he's Mr. Rogers.
Yeah.
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Chapter 3: How is the Apple Watch designed for kids?
So I am a huge... I think there's glory in the stock market for many reasons. I mean, we cover it on our show all the time. One of the first things I like to do as a gift for my brothers and even for Nick, I kicked off a 529 savings account on behalf of Nick's son. And I hooked Nick's son up with a little pair of baby Nikes and one single share of Nike stock.
Jack and I now call this tradition the birthday business gift. Nick hooked my son up with Hasbro because he's a big Hot Wheels guy. I bought $100 worth of shares of Mattel for your son. And then for the pod son, I bought $100 worth of Disney because he loves Toy Story. Oh, yeah, Toy Story, Buzz Lightyear, Hot Cars, Luca. Hey, can you tell...
I just should point out, though, the two stocks I bought, your sons are up, and Nike stock has been down for Maxie's entire life.
I might take the loss for tax reasons for Maxie, but Jack, if you could take better stocks for our son, that would be good.
Yeah, I think 529s are great. I think obviously this is a massive privileged position, but I was really lucky to have parents and family who always bought me gifts at Christmas and birthdays. And it got to the point where I remember as a kid, I was like playing with one or two and it just got to be too much. And it's like, if you can be intentional with folks in your life who are, you know,
giving gifts and want to celebrate yeah 529 I always do the fun gift exactly what you guys are talking about actually I do the fun gift and then I do the practical gift so I remember I had a friend who was like you know turning 16 and I was like okay I'm going to give you your first investment for a Roth IRA and I'm also going to get you Sephora
Like I'm going to get you the two things you really like. I will also say very practical advice but not necessarily like strictly about money. Please educate her about money. That is the best gift you can give her because that was the gift my parents gave me. And like I wouldn't be standing here or sitting here.
I wouldn't be sitting here with you had I not have the privilege of a financial education from my parents. And we see unfortunately if you do get a financial education, it's usually for sons. It's usually for boys. It's not in the same way for girls. So educate her about money. Teach her about investing.
Teach her about, as she gets older, how to use money as a tool to build the life that she wants to. And that's honestly, in addition to the practical 529 advice, that's the best gift you can give her.
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