The Best One Yet
🏎️ “Bieber’s blacklisted” — Ferrari’s rules of ownership. Coca-Cola’s Fairlife milk. DOGE vs. CFPB.
Wed, 12 Feb 2025
If you customize a Ferrari, they won’t let you buy another… even if you’re Justin Beiber.Coca-Cola’s biggest acquisition ever is Fairlife… because milk is having a moment.DOGE is targeting the Consumer Financial Protection Bureau… so we’re look at trim-cuts vs buzz-cuts.Plus, we wrote a heartbroken love poem ahead of Valentine’s Day… to Peloton.$RACE $KO $PTONWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Ben & Jerry’s Phish Food 🍦. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It’s The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What are the top business stories discussed today?
This is Nick. This is Jack. It's Wednesday, ceviche Wednesday, February 12th, and today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Jack, grab me a napkin, because yetis, we just visited Ben & Jerry's flagship store. We jumped in T-boy style. We went to the original scoop shop yesterday to promote our episode of The Best Idea Yet.
Yeah, we did a whole episode on Ben & Jerry's. You got the fish food in a cone, right? There you went. Yeah, I got fish food in the car. And we went like a man on the street interview style.
Yeah, we did.
Everyone we asked trivia questions about Ben & Jerry's, they knew the answers. They did, they did. Vermonters know their company. I was a little surprised you didn't get hot fudge, Jack. Man, we don't do that here. We let the ice cream do the talking.
No, no, more is more, Jack.
Yeah, it is. Three fantastic stories for today's show. Jack, what do we got on the pod? For our first story, Coca-Cola's biggest acquisition ever, milk. Coca-Cola bought Fairlife Milk for seven billion dollars. Why is milk their fastest growing product? Because they stole an idea from cocktails. For our second story. If you give your Ferrari a custom paint job, you can never buy one again.
Ferrari has a blacklist and Justin Bieber is on it. And our third and final story, Doge has stopped all work at the CFPB, the Consumer Financial Protection Bureau. Well, Jack and I worked at banks back when the CFPB was invented, so we can explain what the heck is going on. But Yetis, before we hit that wonderful mix of stories. Fantastic mix of stories. A hot fudge covered mix of stories, Jack.
Hold the fudge. But Yetis, warning to all lovers out there. We are 48 hours away from Valentine's Day. Yes, we are. It's probably too late to buy flowers or even make your own chocolate. But instead, we have a solution. Write a poem. A poem to inspire you. Jack and I have actually written a poem about a company that we love. It's a tradition we started last year. We call it publicly traded poetry.
Here we go.
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Chapter 2: Why did Coca-Cola acquire Fairlife Milk?
Whatever taste you want onto a roll. On the other hand, Ferrari is the taste police. They're basically like, I don't know, straight out of Mean Girls. On Wednesdays, we drive red. And despite that control freakiness, Ferrari stock is at an all-time high because of our takeaway. So Jack, what's the takeaway for our buddies over at Ferrari? Ferrari's blacklist is straight up Miranda Priestly.
Yeti's The Devil Wears Prada. Great movie, Meryl Streep, Anne Hathaway, 2006. It's all about fashion. It's kind of a comedy. It's fantastic. I actually had to watch it at Michigan Business School. Had to? Yeah, well, it was part of the curriculum. Oh, you did? Yeah, it was. Yeah, it was part of my marketing class.
Really?
It was really cool. Well, in the movie, Miranda Priestly runs an iconic fashion magazine. And she says this about the blue sweater that Anne Hathaway is wearing. Push and play. You're wearing a sweater that was selected for you by the people in this room. From a pile of stuff. She's talking about the role of tastemakers in fashion. Exactly.
And last year, we said that Rolls-Royce positioned its cars as art. They can price them high because they're customized just for you. On the other hand, Ferrari has repositioned its cars as fashion. Priced so high because their brand is controlled. by them. Going so far to protect its brand that they may blacklist you? That is a tastemaker you'd pay for.
Ferrari is borrowing from the fashion industry. They're borrowing from Miranda Priestly.
Now, a quick word from our sponsor.
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